A COMPARATIVE STUDY ON CONSUMPTION PATTERNS OF SOFT DRINKS AND FRUIT JUICES EXECUTIVE SUMMARY Soft Drinks were common preference among all the individuals before juices were being introduced‚ With the changing lifestyle and income levels‚ people are shifting their consumption patterns and have therefore become more health conscious thus leading to increase in demand of juices. Market Research is based on some underlying parameters like: • Changing consumption pattern • Health factor • Status
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SUBMITTED BY: Wanher Liaqat SUBJECT: MARKETING TOPIC: MARKET PLAN (PEPSI) SUBMISSION DATE: 3rd April‚ 2012 COMPANY NAME: PEPSI INTERNATIONAL COMPANY PRODUCT: SOFTDRIKNS CARBONATED DRINKS JUICES Table of Contents 1: Strong vs. Weak 2: Executive
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Sugarcane juice industry is a business idea that deals is product. Our product is sugarcane juice in tin pack or pet bottles. Sugarcane juice is widely used in summer season because of its taste and low costs. Now in many countries it’s produced on chemical basis and there sales are quite high especially in Middle East countries. This juice is widely used in hot weather conditions. Industry Environment Over view of the industry Our business is the part of fruit & vegetable
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Ill. – Tropicana is the leading producer and marketer of branded fruit juices. – Tropicana is the largest single buyer of Florida oranges. – More than 400 Florida groves are monitored through a proprietary system that ensures the fruit is harvested at peak of goodness and flavor. – Once the fruit is picked‚ it is quickly delivered to one of Tropicana’s juice‐making plants. The fresh oranges are hand‐graded and any fruit that does not meet our stringent standards is removed. – Tropicana
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retailers. The 50% will be divided to the Government and Others like schools. This type target market provides us a faster way of selling my product. 2. We will be targeting customers by: a. Product line Our Product line will generally fall to Fruit Jams or Spread. b. Geographic area? Which areas? Passi City and nearby Municipalities like Calinog‚ Dumarao‚ Duenas‚ San Enrique. Since our product is not yet that famous‚ we will first target nearby towns and municipalities surrounding Passi City
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would include surveys and the questionnaires would be used as the research instrument from which the quantitative research was selected. It will provide close ended questions for the respondents to answer with clarity. The non probability judgements sample was chosen in order to get a high quality of data analysis‚ from which only the good prospects will be selected for more accurate information. For understanding the market‚ 150 to 200 questionnaires will be provided to the respondents and the questions
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ACTIVITY PLAN  Name of activity Fruit salad Size and age of group Three children aged between 2 and 4. Aim of activity Experience and have the opportunity to play with natural ingredients and eat the salad children made afterwards.. Encourage creativity and encourage personal preferences. Parallel play and group Piles/Spice PHYSICAL: Develop fine motor skills by using hands and fingers peel the fruit‚ grasp the knife to cut the fruit in pieces. Develop body co-ordination
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Marketing Plan for Innocent Ltd Introduction: Innocent Ltd was launched fourteen years ago‚ which is the UK and Europe’s number one smoothie brand. They sell natural‚ healthy products in from its smoothies in little bottles and big cartons.The team has grown from 3 to 2000 people who work across Europe (with products available in 15 different countries. They turn over £200 million each year. Nowadays‚ innocent is thinking of starting its new business in China. This marketing plan tends to analyze
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Fast Fitness Marketing Audit of 2005 Table of content: I. Objectives of the Fast Fitness Marketing Audit II. Environment II/a. External Environment A. Macro-environment - Economic - Political/Legal - Social/Cultural - Technological B. Task Environment - Distribution systems - Support systems C. Market Environment - Markets - Target segments - Competitors - Five force analysis D. Publics Environment II/b. Internal Environment E. Marketing Strategy audit - Business mission/vision/goals
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Market Marketing Plan 501 East Armour Rd North Kansas City‚ MO Prepared By: Shaun McMeen Table of Contents 1. Business Overview 1 2. Market Overview 1 2.1. Customer Information 2 2.2. Market Information 3 2.3. Industry Information 3 2.4. Product/Service Information 3 3. Objectives 4 4. Strategy 4 4.1. Product 5 4.2. Marketing Strategy 6 4.3. Sales Strategy 6 4.4. Promotion 7 4.5. Operational Plan 9 4.6
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