Frito-Lay‚ Inc. Sun Chips Multigrain Snacks Ryan Brogan‚ John Campanioni‚ Patrick Hildebrandt‚ Tracy Lai‚ Ashlea Morrell‚ and Kate Piskorowski Snack Chip Category $37 billion in snack food retail sales- 5% increase from 1989 Snack chip retail sales of $9.8 billion (26.7% of snack food sales)-also 5% increase Growth in snack chip category comes from increased per capita consumption In 1990 consumption was 14 pounds per person Three types of competitors National brand firms
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QUICK FACTS Key Facts – Frito‐Lay North America Headquarters: Plano‚ Texas – Frito‐Lay employs over 48‚000 people and brings in over $13 billion in annual sales. – Frito‐Lay brands account for nearly 62% of the U.S. salty snack category. – Frito‐Lay products are exported to 79 countries around the globe‚ including military destinations. – Products sold under the Frito‐Lay name are now recorded by two PepsiCo divisions: Frito‐Lay North America (North American sales) and PepsiCo International
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FRITO LAYS CHIPS **All information provided by professor from Case Study. BACKGROUND AND ENVIRONMENT Frito Lay is a division of PepsiCo‚ Inc. They are a nationally recognized leader in the manufacture and marketing of salty snack foods. Brands include Lay’s‚ Ruffles‚ Frito’s‚ Doritos‚ Tostitos‚ Cheetos‚ pretzels and Funyuns. They produce nuts‚ peanut butter crackers‚ beef sticks‚ cookies‚ snack bars and more. In 1985‚ sales approached $3 Billion. The majority of dips are sold through
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Executive Summary: The Frito Lay Company has been one of the leading snack company’s in the United States for many years with record breaking sales. They have nine of the ten best rated snacks in America. Frito Lay has Ruffles and Lays potato chips that are the only snacks with sales exceeding $1 billion. They are leading in manufacturing and distribution. That being said the new ventures team is looking into purchasing Cracker Jacks from Bordens Foods. They have been focused on learning
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Global Variations in the Potato Crisps and Potato Chips Market It’s fair to assume that consumer snacking habits are likely to differ from country to country‚ particularly across different regions and cultures. A clear example is the consumption of potato crisps / potato chips which can be seen in the bar chart below. 86% of consumers throughout the USA and France consume potato crisps / potato chips closely followed by 84% of GB consumers. On the other end of the scale is the Chinese market
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1.) How does the mix of Frito-Lay inventory differ from those of a machine or cabinet shop‚ (a process-focused facility)? (Heizer‚ 513). It’s different than that of a machine or cabinet shop due to it being a product focused facility with high investment on capital equipment. A.) Differences: • The perishability of inventory in the “prepared” food industry calls for inventory management to be far more critical because it can significantly affects product satisfaction as well as market
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and farming. The pressures are due to the customers also. Some of them insist that the bags for chips should be eco-friendly while other applauds Frito-Lay for its green efforts. Because of this‚ Frito-Lays sales have dipped as they introduced the eco-friendly Frito-Lay was threatened to be sued by a news service company and The Centre for Science in the public interest (CSPI) after Frito-Lay switched the name on its olestra-laden snack line. This came into picture when FDA withdrew a requirement
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Caso 6-B: Medidas de Control de Frito Lay 1. Describa el tipo de control que Frito-Lay usa. Porque piensa que eligieron este tipo de sistema de control? En este caso se muestra claramente que Frito-Lay usa el sistema de control concurrente. Este sistema es cuando los controles de un proceso de ejecutan durante el proceso esta en desarrollo. En el caso se explica claramente como los vendedores locales de Frito-Lay introducen la información de las ventas y entregas en sus ordenadores diariamente
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Sustain Your Chips —Sustainable Strategies Consultation for Frito-Lay Inc. 2011 Gillian Hrycko‚ Goya and Jake Eco-Innovations Consulting Firm 2011/7/18 Executive Summary Frito-Lay is a brand known by almost every consumer in North America. With products being exported to 79 countries around the globe and accounting for almost 62% of the salty snack industry in North America‚ it is certainly a powerful brand. Yet
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Running head: FRITO-LAY‚ INC: SUN CHIPSTM MULTIGRAIN SNACKS Frito-Lay‚ Inc: Sun ChipsTM Multigrain Snacks Grand Canyon University Marketing Management MKT-450 Instructor: Eric Freeman September 25‚ 2010 Frito-Lay‚ Inc: Sun ChipsTM Multigrain Snacks Executive Summary Frito-Lay‚ Inc has been developing multigrain chips since the early 1970s after marketing research found that consumers wanted nutritious snacks‚ consequently in 1974 the company launched to the market Prontos
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