MARKETING MODULE ANSWER 1: ADVERTISEMENT ANALYSIS COKE: BELIEVE IN A HAPPIER TOMORROW 1) BASIS OF SEGMENTATION: GEOGRAPHICAL SEGMENTATION IS DONE ON THE BASIS OF URBAN AND SEMI URBAN AREAS. PSYCHOLOGICAL SEGMENTATION IS DONE ON THE BASIS OF AGE AND LIFESTYLE OF PEOPLE. 2) TARGET AUDIENCE: TARGET AUDIENCE IN THIS AD ARE MAINLY CHILDREN AND TEENAGERS. CHILDREN BECAUSE IT HAS LOTS OF TOYS LIKE TEDDY BEARS WHICH CHILDREN LOVE‚ IT ALSO AIMS AT ADULTS TOO TO BRING OUT THE CHILD IN THEM. 3) PERCEPTION
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Project report On Brand Mcdonald’s vs Subway and KFC By Dhaval Shah (2009-2012) Under the guidance and support of Ms. Annukaran Majithia Amity Global Business School Ahmedabad Acknowledgement I thank‚ Ms. Annukaran Majithia for her valuable guidance and suggestions‚ which were vital inputs towards the completion of the project. I acknowledge all those‚ whose guidance and encouragement served as a beacon light and crowned my effort with success. Lastly‚ I would like to
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honey choice‚ honey selection must be such that the major honey customer—a large franchise retail operator‚ representing 80% of Unifine’s honey sales—will accept it. Since its main customer used this product as a “give-away” dipping sauce for its fried chicken pieces‚ the main focus for the customer is to manage cost‚ although
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Term paper on: Service strategy of KFC Subject code: MKT 412 Section: 01 PREPARED FOR: SSM Sadrul Huda (SH) Assistant Professor Department of Business Administration East West University. PREPARED BY: Md. Taijul Islam ----------------------------------------------------Id: 2009-2-10-217 SHADIN -01917277300 Fariha Faroque Mitu ------------------------------------------------Id: 2009-3-13-024 Khaleda Akter -----------------------------------------------------Id:
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direction referred to the human relations as the study of behaviour of the people and their relationships in the organisation with the purpose of meeting the personal needs and objectives with a overview of organisation. Definition KFC (Kentucky Fried Chicken) which was founded by Colonel Harland Sanders in 1952 is known as the world famous fast food industry. Colonel used his ford cars to spread the formula to the interested restaurants in Indiana‚ Ohio and Kentucky and established first authorized
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Ethical Treatment of Animals (PETA) carried out a protest against Kentucky Fried Chicken (KFC) on the right way to treat Chicken The protest was a part of the animal rights organization’s international campaign to pursue KFC to deal strictly with its suppliers’ cruel treatment of birds. According to the PETA‚ video footage obtained after an "undercover investigation" of a US slaughterhouse in West Virginia show the birds being cruelly treated by workers. "Every bird KFC serves has endured a
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said that “A little more persistence‚ a little more effort‚ and what seemed hopeless failure may turn into glorious success.” The right figure whom I can quote here is Colonel Sanders. Many of us enjoy the finger licking good meals of Kentucky Fried Chicken today‚ but do you know that‚ the man behind this world
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“Chinese food” almost anywhere in the world and not just in China. While the food is Americanized it is still a Chinese culture in which was spread around the world. Another example of globalization on food is Japan and their obsession with Kentucky Fried Chicken‚ also known as KFC here in America. Japan is so obsessed with this American food chain and food they’ve
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easily . Kentucky fried chicken cooperation also known as KFC it also have 36‚000 outlets world wide. The marketing mix of KFC is the product of KFC is fried chicken with different flavours and verities like Original Recipe®‚ Extra Crispy®‚ Kentucky Grilled Chicken ™and Original Recipe Strips with home-style sides‚ Honey BBQ Wings‚ and freshly made chicken the The product of KFC is unique and is widely famous among the consumers for its Original Recipe® fried chicken
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Senjuur Cheworei Rosa Okode Ratemo Oira Kiiru Maina ‚ Aridi‚ Ochieng BACKGROUND OF KENTUCKY FRIED CHICKEN KFC KFC is based in Louisville‚ Kentucky‚ and is the world’s most popular chicken restaurant chain. Founded by Colonel Harland Sanders in the early 1930s by cooking & serving food for hungry travellers.In 1952 Sanders started franchising his chicken business & named it as KENTUCKY FRIED CHICKEN . KFC is part of Yum! Brands‚ Inc.‚ the world’s largest restaurant company in terms of system restaurants
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