Sell Serve Sizzle Speak Save) Strategy: How do we get there? (Segmentation‚ targeting ‚ positioning) Tactics: How exactly do we get there? (social networking) Action: what is our plan? (Responsibilities and structures) Control: did we get there? (Customers satisfaction serveys) INPUTS to the e-marketing plan e-marketing plan comprises: situation analysis ‚ e-marketing objectives‚strategies for target markets‚ tactics for marketing mix(4 P’s) ‚ actions control and monitoring. Intermediary analysis‚ competitor
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LECTURER NAME : DR AZMAN T A B L E O F C O N T E N T B I L T O P I C P A G E 1 INTRODUCTION 2 PURPOSE 3 COMPANY BACKGROUND 4 OWNERS OR PARTNERS BACKGROUND 5 LOCATION OF BUSINESS 6 MARKETING PLAN 7 OPERATION PLAN 8 ORGANIZATIONAL PLAN 9 FINANCIAL PLAN I N T R O D U C T I O N TAMIN KOPITIAM’s is a company which focuses on Malaysian tradition food cuisine. TAMIN KOPITIAM’s with tagline ‘mengimbau kenangan
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Can Knockoffs Knock Out Your Business? Authors: Nunes‚ Paul F.1 paul.f.nunes@accenture.com Mulani‚ Narendra P.2 narendra.p.mulani@accenture.com Brandazza‚ Giorgio3‚4 giorgio.brandazza@sdabocconi.it Taggart‚ J. Merrick "Rick"5 Cummings‚ Candace S.6 Source: Harvard Business Review; Oct2008‚ Vol. 86 Issue 10‚ p41-50‚ 8p‚ 2 illustrations Author Affiliations: 1 executive director of research‚ Global Institute for High Performance Business‚ Accenture‚ Boston 2 global managing director‚ Supply Chain Management
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References 1. The consulting process in action‚ Gordon & Ronald Lippilt‚ UA‚ 1986. 2. Management consulting: A guide to the profession. Milian Kubr (Ed)‚ Ino‚ 1986. 3. Consultancy for small Businesses: The concept‚ training the consultants. Malcom Harper. Intermediate Technology Publications‚ 1976. Background Consultation is a two-way interaction - a process of seeking‚ giving and receiving help. Consulting is aimed at aiding a person‚ group‚ organisation‚ or larger system in mobilising
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Analysis of “The Trouble with Fries” Malcolm Gladwell’s article “The Trouble with Fries” is about a very invasive topic. Fast Food is killing us. Can it be fixed? Although his thesis statement isn’t exactly clear‚ he effectively uses evidence to convince his audience that a nutrition movement is needed especially for fast food. By discussing many factors with supporting evidence that is factual he shows why fast food is struggling to have a nutrition movement. Malcolm Gladwell uses some very shocking
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Rodrigo Arango Prof. Ariana Bianchi Enc 1101 9:30 Tues/Thur 20 November 2012 You Want Fries With That? In the beginning was the potato. How it found its way from the South American highlands into those little sacks of McDonald’s fries is a long‚ adventurous tale that remains untold. With a history dating back to when humans first realized the importance of spice trading‚ the artificial flavor industry has gradually become a growing industry whose members consider their trade an art form
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Three components I admire about Want Fries with That? Is that it focuses on the stories people had shared when overcoming obesity. It tells use their journeys and hardships from the beginning to when they lost the weight. Another thing that I admired was that they explained the risks and dangers of being overweight. Lastly I liked the way they told use the calorie intake we should talk overtime and to know what’s inside the foods we eat. One component that I didn’t like was when schools would add
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option in the Los Angeles Historic Core‚ Fry Madness. The restaurant is announcing its official ribbon cutting September 25 at 5 PM during their Downtown Los Angeles (DTLA) Appreciation week that runs September 25 through September 28. “We’ve raised the bar‚ creating a whole new experience where the side is the main dish‚ and our unique specialty Hoptail cocktails are the side‚” said Owner‚ Shawn Laleh. “Our culinary concept provides a new twist on french fries and adds a brand new new element to
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The Fry Graph Readability Formula Edward Fry developed one of the more popular Reading Formulas – the Fry Graph Readability Formula. Fry‚ who worked as a Fulbright Scholar in Uganda‚ also helped teachers to teach English as a Second Language (ESL) for a few years‚ from 1963 and onwards. During his early days‚ Fry developed readability tests based on graph [A Readability Formula That Saves Time‚ Journal of Reading (1968)]. This graph-based test determined readability through high school; it was validated
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Violence Video Games | Video Games ProCon.org is an independent‚ nonpartisan‚ 501(c)(3) nonprofit public charity | ------------------------------------------------- Top of FormBottom of Form | | | | | | | | | HOME ABOUT US FAQS TRAFFIC CONTACT US TEACHERS’ CORNER SUPPORT US DONORS & SPONSORSSelect Language▼ | | | | | Do violent video games contribute to youth violence? Micro Site | | 97% of 12-17 year olds in the US played video games in 2008‚ thus fueling an
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