POINT OF PARITY AND POINT OF DIFFERENCE These can be utilized in the positioning (marketing)[->0] of a brand[->1] for competitive advantage[->2] via brand/product[->3]. In essence: Points-of-difference[->4] (PODs) – Attributes or benefits consumers[->5] strongly associate with a brand‚ positively evaluate and believe they could not find to the same extent with a competing brand i.e. points where you are claiming superiority or exclusiveness over other products in the category. Points-of-parity
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calories. Many companies are in the market with their products as complete health products; such as Complan‚ Bournvita‚ Horlics etc. but the parent is always wondered which is the best health drink to buy for their kids? COMPAN VS HORLICS Points of Differentiation: Product wise: Essential nutrients for kids: Look for these components when choosing any nutritional supplement for kid. * Calcium- Required for building strong bones and sustaining a normal
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Melting Point Determination Identity and Purity of Solid Organic Compounds Objectives • To introduce the technique of melting point determination. • To use the concept of melting points for identification and characterization of organic compounds. • Properly fill and use a capillary melting point tube. • Determine accurate melting point ranges for a wide variety of organic substances. Introduction The melting point of a solid can easily and accurately be determined
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Melting Point Determination and Thermometer Calibration Lab Background: The melting point of a substance‚ a solid in this case‚ signifies the temperature at which the first crystal starts to melt until the temperature at which the last crystal disappears is reached. That being said‚ melting points are expressed in ranges‚ am organic compound will have a sharp range depending on the purity of the compound. Impurity of an organic substance will register an abnormal melting point based on its
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Josh Copeland Professor Patton ENGL 1020M06 19 Feb. 2014 The Initiation Becoming an adult does not happen in a day. This process takes years of maturing and developing a brain that is capable of making smart life decisions. In the short stories “Stepdaughters” by Max Apple and “A&P” by John Updike‚ two young adults are put in difficult situations and forced to overcome them by making their own choices. In “Stepdaughters”‚ Stephanie‚ a high school student athlete struggles with her relationship
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MELTING POINT AND BOILING POINTS OF ORGANIC COMPOUNDS ABSTRACT The properties of organic compounds depend on their chemical structures. Intermolecular forces of attraction affect physical properties such as melting and boiling point. Through the Thomas Hoover apparatus‚ the melting point of 8 test compounds was determined. Salicylic acid exhibited the highest melting point while naphthalene‚ the lowest. The stronger the intermolecular forces of attraction‚ the higher the melting point. Boiling
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The phrase “turning point” has a lot of meanings but personally‚ for me‚ it is a moment that caused me to realize what has always been in front of me. Turning point may also mean a time at which a decisive change in a situation occurs‚ especially one with beneficial results. Recently‚ one event became the turning point of my life and my beliefs. Last Tuesday‚ our class‚ II-St. Therese watched the film “The Encounter”. That movie marked a pivotal moment in my life. It helped me realize that Jesus
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Running head: EMBRYO HARVESTING AND FREEZING Letter of Opposition for Embryo Harvesting and Freezing/Genetic Manipulation Grand Canyon University NRS-437V February 3‚ 2013 Letter of Opposition for Embryo Harvesting and Freezing/Genetic Manipulation Embryonic harvesting and freezing is considered an ethical dilemma and morally unacceptable. Karen Capato reserved sperm for in-vitro fertilization posthumous and reared twins as a result. In this instance‚ technology was used after the
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molecule for each of the following. (3 points) 1. COOH -OH 2. COH -OH 3. COH -OH 1. List whether each of the following substances was positive or negative for reducing sugar‚ as indicated by the Benedict’s test. (6 points) 1. corn syrup (1 point) positive 2. table sugar (1 point) positive 3. unknown 1 (1 point) negative 4. unknown 2 (1 point) negative 5. unknown 3 (1 point) positive 6. unknown 4 (1 point) positive 1. List whether each of
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Prof. Tiso Urbanism Final Project Essay 12/13/12 Alternative Project for Hunters Point Hunters Point is a neighborhood on the south side of Long Island city in Queens. The East River waterfront defines the neighborhood through its amazing views of the Manhattan skyline. Hunters Point’s history is mainly based on its industry that is currently not as prevalent as it once was. Several problems for hunters point exist and need to be addressed in order for the neighborhood to meet its potential
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