MARKETING ANALYSIS By Saqib Rizvi PGDM(Communications) Roll No.- 27 SIMSR Table of Contents… TOPIC | PAGE NUMBER | The beginning | 3 | Coca-Cola history | 3 | Coca-Cola worldwide and in India | 5 | Logo design | 6 | Slogans | 7 | Pricing | 7 | Targeting and segmentation | 8 | Positioning | 9 | An example of segmentation and positioning | 9 | Distribution System in India | 11 | Market share | 12 | Promotions | 13 | Swot analysis | 17 | Pestle analysis | 18
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thinks about how Coca-cola and Pepsi begun in the soft drinks industry‚ and how this two industries was competing each other over 100 years? In that case we need to study and know about the history of these two industries‚ first we need to know its origin; the coke was invented by a pharmacist John Pemberton came from Atlanta in 1986. Pepsi was also created by a pharmacist named Caleb Bradham that is came from New Bern‚ North Carolina; Pepsi was invented in the year 1898. Coca-cola begins on business
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Marketing Plan Product: Crease Free Bag Presented By: Sohail Akram Malik Farhan Naseem Ikram Khan BAHRIA INSTITUTE OF MANAGEMENT AND COMPUTER SCIENCES Table of Contents Position Statement 3 Product 3 Product Attributes 3 Warranty 3 Market Size 4 Market Share 4 Target Customers 4 Prices 5 Costing Structure 5 SWOT Analysis 6 Manufacturing 7 Promotion 7 How to market this in the long – run? 7 International Expansion 7 Appendix 8 Position Statement
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Student author May 29‚ 2011 Student author May 29‚ 2011 Global Market Entry Strategy Global Market Entry Strategy PEPSICO‚ INC. PEPSICO‚ INC. Pepsi Pepsi Market Entry Strategy PepsiCo‚ Inc. is currently operating in China. It has been in the country since 1982‚ when it started its first operation in Shenzhen and later established 30 joint ventures all over the country. Recently CEO Indra K. Nooyi said that China “represents our single biggest opportunity today outside the U.S
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I. INTRODUCTION (Coca Cola Christmas (Image) 2011) (Coca Cola (Image) 2011) Coca Cola uncropped (Image) 2011) In my assignment‚ I am asked to do research and collect enough information on any organization that I want to do. I have chosen “The Coca Cola Company” because I am a big fan of Coke(. After I have done research and collected everything I need from the organization‚ In task 1‚ I have to
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Radical Downhill Marketing Plan 123 Mountain Ridge Road Skitown‚ CO 88000 Phone: 123-456-7890 Fax: 123-456-7890 Email: Rgonsalves@radicaldownhill.com Web Site: www.radicaldownhill.com Contact: Robert Gonsalves Table of Contents Executive Summary 4 Marketing Objectives 4 Products or Services 4 Resources Needed 5 Projected Outcomes 5 Company Description 5 Strategic Focus and Plan 5 Mission/Vision 5 Goals 6 Core Competency/Sustainable Competitive Advantages 6 Situation Analysis 6 Internal Factors
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Product: Coca-Cola Business Name: The Coca-Cola Company Tagline: “Enjoy Coca-Cola” (2012) Table of Contents: Executive Summary I. External Environment Analysis -Definition of Industry -Macroenvironment * Demographic * Economic * Natural/Ecological * Technological * Political * Cultural/Sociological -Threats and Opportunities II. Analysis of Internal Environment -Overview of company -Microenvironment * Suppliers * Marketing Intermediaries
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Consumer Behaviour Assignment CIA-II Topic: Comparative Study of Pepsi and Coca-cola [pic] The Battle of the Giants Soft Drink Industry The Soft Drink Industry consists of establishments primarily engaged in manufacturing non-alcoholic‚ carbonated beverages‚ mineral waters and concentrates and syrups for the manufacture of carbonated beverages. Establishments primarily engaged in manufacturing fruit juices and non-carbonated fruit drinks are classified in canned and
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company Coca Cola has come under intense scrutiny by investors due to its inability to effectively carry out its marketing program. Consequently it is seeking the help of Polianitis Marketing Company Pty Ltd to develop a professional marketing plan which will help the business achieve it’s objectives more effectively and efficiently‚ and inevitably regain there iron fist reign on the soft drink industry. When establishing a re-birthed marketing plan every aspect of the marketing plan must be critically
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Sarbanes Oxley Act of 2002 The Sarbanes-Oxley Act of 2002 is a United States federal law enacted on 30th July 2002‚ also known as the Public Company Accounting Reform and Investor Protection Act of 2002 and commonly called SOX or Sarbox. This law was passed in response to a number of major corporate and accounting scandals including those affecting Enron‚ Tyco International‚ Adelphia‚ Peregrine Systems and WorldCom. These scandals‚ which cost investors billions of dollars when the share prices
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