extension of license permitted by local government – Licensee may create quality control and marketing problems for licensor Trademark Licensing • Companies trade on their names and characters as a substantial source of worldwide revenue Franchising • A licensing arrangement where the licensor grants the licensee the right to do business in a prescribed manner. – The franchisee benefits from the
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The current issue and full text archive of this journal is available at www.emeraldinsight.com/1361-2026.htm CASE STUDY Internationalisation of the Spanish fashion brand Zara Carmen Lopez and Ying Fan Brunel Business School‚ Uxbridge‚ UK Abstract Purpose – Research on the internationalisation of retailing has been mainly focused on market entry issues. This paper attempts to examine the internationalisation process from an international marketing perspective using Spanish fashion retailer
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How to do business in Russia ? Bibliographie : http://franchiseinrussia.com/ http://en.azfra.com/articles/88-franchising-in-russia.html http://books.google.fr/books?id=lwZV1L2mpfsC&pg=PA395&lpg=PA395&dq=licensing+in+russia&source=bl&ots=MxmR2xzaNr&sig=kLs7JWBwQ613_5H-Fm_LtGfTTGA&hl=fr&sa=X&ei=CCFGUfrfGcHBPMnOgKAO&sqi=2&ved=0CEsQ6AEwBA#v=onepage&q=licensing%20in%20russia&f=false http://www.bakermckenzie.com/files/Publication/3f5010
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exporting and types of intermediaries that help export goods ῆ Identify international licensing issues and Education Copyright â 2013 Pearsonpros and cons of Chapter 12 - 2 Learning Objectives ῆ Identify basic international franchising issues and pros and cons of franchising ῆ Analyze contract manufacturing‚ turnkey projects‚ and management contracts as entry modes for international business Copyright â 2013 Pearson Education Chapter 12 - 3 Foreign Market Analysis To successfully increase
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Graeter’s: A Fourth-Generation Family Business Student’s Name Institution Affiliation Graeter’s: A Fourth-Generation Family Business 1. Most families have challenges in planning for business succession‚ and yet planning is a crucial opportunity to maximize opportunities and create some multigenerational institution that can embody the founder’s values and missions long after he or she is gone. The current management team should have a plan that specifies who is to step into the business
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establishing an operation in California. Objectives: 1. Keep the original business model: franchising 2. Maintaining Marketing investment in building image (symbolization) 3. Local market penetration with strong local brands 4. Highly customer responsiveness 5. Maintain customer value and loyalty 6. Establishing the commercial spots in foreign countries Alternatives: 1. Market entry strategies such as Franchising‚ Alliances‚ Joint ventures‚ Wholly owned subsidiaries 2. Substantive growth strategies:
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McDonald’s Stock Control Careers Customer Services Training Glossary I.T. Customer Services Talking Point Franchising Marketing Construction Talking Point Apprenticeships Introduction Finance at McDonald’s Customer Services Apprenticeships Education Stock Control Marketing Franchising Construction Marketing Construction Franchising Marketing Finance Finance Training Glossary I.T. Training Glossary McDonald’s prides itself on delivering only
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Chapter 9 Global Market Entry Strategies Licensing‚ Investment‚ and Strategic Alliances 1) Companies like Bill Blass‚ Hugo Boss‚ and other global design icons typically generate more revenue from licensing deals for jeans‚ fragrances‚ and watches than from their high-priced couture lines. Answer TRUE Diff 2 Page Ref 265-267 AACSB Reflective Thinking 2) Licensing is a contractual agreement whereby one company (the licensor) makes a legally protected asset available to another company (the licensee)
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the proximity will help us to further build our reputation and grow our market. As you can see from our Financial Analysis‚ we do lose money in the first year ($24‚031). This is mainly due to our initial investment costs including the $40‚000 franchising fee. Our analysis shows that we will make a profit every year after that. Our Net present value is &68‚451.14 using the 2013 discount rate of -1.4%. We will be the first of its kind in this area and we believe if you invest with us now‚ we will
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Physical Distribution & Logistics Management‚ 20(3)‚ 21. Gillis‚ W. E.‚ & Combs J. G. (2009). Franchisor strategy and firm performance: Making the most strategic resource investments Weaven‚ S.‚ & Frazer L. (2007). Expansion through multiple unit franchising: Australian franchisors reveal their motivations Ming‚ T.T.‚ Ismail‚ H. B. & Rasiah D. (2011). Hierarchical Chain of Consumer-Based Brand Equity: Review From The Fast Food Industry Zachary‚ M. A.‚ McKenny‚ A. F.‚ Short‚ J. C.‚ Davis‚ K. M. Wu‚ D
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