The Macro-environment The macro-environment includes concepts such as demography‚ economy‚ natural forces‚ technology‚ politics‚ and culture. Demography refers to studying human populations in terms of size‚ density‚ location‚ age‚ gender‚ race‚ and occupation. This helps to divide the population into market segments which can be beneficial to a marketer in deciding how to tailor their marketing plan to attract that demographic. The economic environment refers to the purchasing power of
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economy‚ politics‚ demographics‚ and social trends. One technique used by organizations to monitor the environment is known as environmental scanning. It allows marketers to understand the current state of the environment‚ so that the organization can predict trends. The Macro Environment There are a number of common approaches for how the external factors‚ which describe the macro environment‚ can be identified and examined. These factors indirectly affect the organization but cannot be controlled
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“Outline the components of any organization’s macro environment and give an example for each component of a current major operational change or industry trend”. Macro Environment: The factors outside of the industry that influence the survival of the company; these factors are not directly controllable by the organisation. (Elliot‚ Rundle-Thiele‚ Walker‚ p.48) Components of the Marco Environment: There are six (6) major components of which the macro-environment is made up of; 1. Demographic 2
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CHAPTER 1 Business Environment Contents • Introduction • Business • Objectives of business • Environmental influences on business • Environmental analysis • Characteristics of business environment • Components of business environment • The micro and macro environment • Competitive environment • Porter’s five forces model–competitive analysis Learning Objectives The present chapter aims at: • Definitions and objective of business • Examine environment analysis‚ characteristics
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Macro environment‚ one of the three key elements of the marketing environment explains the influences of broader societal forces. These major external forces are not controllable‚ but being aware of the environmental factors and its changes will be of great advantage for growing the business (Angela‚ 2012). In the travel business‚ the operation does not depend only on the internal functioning but is also affected by external factors. Wotif is also affected by these internal and external factors.
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[pic] Assignment 2 Case Study of Foxconn Ning JIA 23944021 Wei SHI 23776234 Simin LIU 23624337 Jieru HE 21216819 Contents 1.0 Introduction 3 1.1 Background 4 2.0 Explanation 6 3.0 Analysis and Evaluation 8 3.1 Utilitarian View 8 3.1.1 Absolute Utility 8 3.1.2 Marginal Utility 8 3.2 Kantian Views 10 3.2.1 Utilitarian View Revisited Error! Bookmark not defined. 3.2.2 Means not Ends 10 3.2.2 Respecting one’s
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Case Analysis: Foxconn Human capital management & Supply chain responsibility Foxconn has very poor human capital management. In fact‚ their management of human resources almost resembles the old feudal land owner and peasant relationship. Everyone is subservient to authority and this culture of fear originates from the ‘feudal lord’ Terry Gou‚ the apex of the organization. He displays pictures of himself with various people in power and also has bizarre
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Overview of Foxconn: Foxconn is primarily an original design manufacturer‚ and its clients include major American‚ European‚ Japanese electronics and information technology companies. Foxconn has factories in Asia‚ Europe‚ and South America that together assemble around 40 percent of all consumer electronics products sold. Foxconn has 13 factories in nine Chinese cities—more than in any other country (Foxconn‚ n.d.). Foxconn Technology Group is the most dependable partner for joint-design‚ joint-development
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location-specific green building practices that might be ideal in one climate or setting but not in another. Macro-Environment Analysis An enterprise successful outcome does not only rely on the effective managing methods of the organization. There are a lot of factors involved on how businesses behave on market. It is a matter considering all the possible aspects around the enterprise. The macro environment is composed of the external and uncontrollable factors that affect the performance‚ strategies and
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A macro environment comprises the external factors that can influence a business. These factors are often out of the control or management ability of a company. Factors typically include economic‚ demographic‚ political‚ and technological forces in business. Business owners and managers often spend copious amount of time and effort to assess the overall economic environment in order to determine the number and strength of each factor. Strategies and performance reviews can help owners and managers
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