Introduction Of Apple Inc. Apple Inc. is globally renowned as one of the leading companies‚ especially for its specialization in the personal computers and consumer electronics industry. The company is most well-known for the iPod‚ a digital music player and Macintosh‚ a personal computer released in 1984. Co-founded by Steve Jobs in 1976‚ the company was named under Apple Computers Inc. and its initial product Apple IIe gained relative popularity and success. The release of the Macintosh revolutionized
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Economics is the social science that analyzes the production‚ distribution‚ and consumption of goods and services. The term economics comes from the Ancient Greek οἰκονομία(oikonomia‚ "management of a household‚ administration") from οἶκος (oikos‚ "house") + νόμος (nomos‚ "custom" or "law")‚ hence "rules of the house(hold)". Current economic models emerged from the broader field of political economy in the late 19th century. A primary stimulus for the development of modern economics was the desire
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market first and observing what seems to be gaining traction‚ then very rapidly coming up with their own version of that innovation." Samsung’s aggression has gotten it into trouble in the past‚ losing a high profile case to Apple for imitating its design. But the reputation hit and the fine were a small price to pay. The company pivots and produces quickly‚ coming out with a variety of devices. It sees what the market responds to‚ pushes successes‚ and kills failures. And now‚ rather than just
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Executive Summary Apple Computers has maintained an image synonymous with stunning modern design‚ appealing usability and durable functionality. As the present trend is shifting away from the dated look of technology of the past‚ and moves towards a sleek fashionable design‚ the consumer is becoming more tech savvy and more conscious of their physical appearance. As a result‚ Apple’s appeal has grown greater in recent years. A leader is design and functionality‚ Apple can take advantage of the consumer’s
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Case Study Apple Inc. iPod Touch In spite of Apple Inc’s increasing net sales in the last three years‚ iPod net sales are decreasing at an alarming rate (Table 1). This paper will provide an analysis of the market forces driving sales of the iPod and make suggestions for recovery of sales by focusing on the iPod Touch platform. An overview of Apple Inc (Apple) is provided‚ then several analytical tools are used to provide insight to both the internal and external environment that Apple is operating
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APPLE INC. Introduction Apple Inc. is an American multinational corporation headquartered in California. It designs‚ develops and sells consumer electronics‚ computer software and personal computers. The company was founded on April 1‚ 1976 by Steve Jobs‚ Steve Wozniak and Ronald Wayne. Strategy Apple’s strategy has always revolved around innovation and creating a high-performance culture‚ through which it achieves and sustains its competitive advantage. MISSION STATEMENT “Apple is
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Organization of Apple was established in 1976 as a computer company. However‚ in the last decade‚ Apple has expanded into a complex company that specializes in much more than just computers. In 2001‚ Apple broke the barrier with the iPod‚ eventually becoming the dominant market leader in music players. In following‚ Apple joined the phone industry in 2007 with the iPhone‚ which has also been widely successful. Apple is known as a consumer goods company; therefore evaluating its value requires understanding
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The Effects of Reputation and Ethics on Budgetary Slack This paper conducts an experimental study to test the effects on budgetary slack of two potential controls for opportunistic self-interest – reputation and ethics. In the experimental study the level of information asymmetry between the subordinate and the superior regarding productive capability is manipulated and the subordinate’s reputation and ethical concerns regarding budgetary slack are measured. The paper examines how information asymmetry
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SBGA‚ 5-Star Reputation Management (1888 PressRelease) SBGA’s Web Management Program Offers Reputation Management Tools to Help Members Request‚ Maintain‚ and Post Customer Reviews. The Internet has changed the way customers choose which businesses to visit for the products and services they desire. Instead of flipping through the phone book or visiting the nearest strip mall‚ customers are now going online and looking for the business that comes up with the most reviews. In fact
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Module: Marketing Management and Strategy Code: 4MBS672 Tutor: Date: 16th December 2010 Report completed by: TABLE OF CONTENTS Introduction ……………………………………………………………………………………… | 3 | Executive Summary ……………………………………………………………………………… | 4 | Apple Analysis:The 7 P’s …………………………………………………………………………………………. | 5-9 | Competition ………………………………………………………………………………………. | 10-15 | Pestle Analysis …………………………………………………………………………………… | 16-18 | Financials ………………………………………………………………………………………… | 19 | SWOT Analysis
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