INTRODUCTION Promotion has been defined as the co-ordination of all seller-initiated efforts to set up channels of information and persuasion in order to sell goods and services or promote an idea.(Ray‚1982) Promotion is an important part of any marketing strategy. You can have the best product or service out there‚ but unless you promote it successfully‚ no one will know about it. There are three basic types of promotional strategies a push strategy‚ a pull strategy or a combination of the two
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market orientation of an enterprise may well impact its overall business performance‚ both in the context of young and small enterprises and in the process of launching new products. • Venture capitalists will look at: – How the enterprise plans to enter the market – Which target groups will be adressed – How the firm„s product or service offers will be communicated and distributed to potential customers. • Marketing activities of small companies with limited access to resources: Creativity
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and Retailing Assignment /Project Title: Study an existing apparel brand in the market‚ its format‚ product profile‚ positioning‚ assortment strategy‚ store layout‚ marketing strategy vis a vis closest competitors. Brand Chosen: Forever New. ByArushi Jaiswal 10050221022 Contents Indian Retail Sector Pune Retail Scenario Forever New Introduction Forever New in India STP Marketing Mix Forever New Pune Brand Portfolio Competitive Analysis SWOT Analysis Data Analysis and Interpretation Recommendations
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Promotion Mix Developing Effective communication Identify the target audience Our main target audience are young adult age from 20-34 years old‚ they are either working or schooling. There are other groups which are not our main focus for example children. Children actually can influence their parents the cereals that they will want to have. We will still have to look into the population in a whole. Our main target audience are young adults aging from 18-36 years old‚ young families
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A) SALES PROMOTION -Stimulation of sales achieved through contests‚ demonstrations‚ discounts‚ exhibitions or trade shows‚ games‚ giveaways‚ point-of-sale displays and merchandising‚ special offers‚ and similar activities. -Sales promotions are the set of marketing activities undertaken to boost sales of the product or service. -The media and nonmedia marketing pressure applied for a predetermined‚ limited period of time at the level of consumer‚ retailer‚ or wholesaler in order to stimulate
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•For this project you will fully research a modern artist from Art: 21 and make a connection between their work and at least one artist from the past (prior to 1945) who you have learned about in our text book. Your modern artist will be someone from the PBS series Art:21 http://www.pbs.org/art21/. Follow this link and click on the “artists” tab. Choose an artist you have a strong reaction to and who interests you. •So‚ to be clear‚ you are focusing on a modern artist but linking them to an artist
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Market Structure o Perfect (pure) competition Price–taking firms each with no influence over the ruling market price (see diagram below) Free entry and exist of businesses in the long run – drives down profits towards a normal profit equilibrium level Each supplier produces homogeneous products – each a perfect substitute – hence the perfectly elastic demand curve for the individual supplier Key factor - interdependent nature of pricing decisions between rival firms Each firm must consider
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Unit 21 5.4. Legal duties and obligations around PPE The Personal Protective Equipment at Work Regulations 1992 These regulations seeks to ensure that where the risks cannot be controlled by other means‚ [ Personal Protective Equipment (PPE) is correctly selected and used. The Regulations do not apply where requirements are detailed in other regulations e.g. respirators in the Control of Substances 5.5. It is the responsibility of employees to: Ensure that they take reasonable care to protect
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For: - First year higher education students Ref: - Advertising and Promotion From: - Date: - 01.01.2012 Report on advertising and promotion. 1.0 Terms of Reference On the 12th of December I was asked to write a report recommending a marketing communications strategy for the next two years reaching out to both consumer and business markets. Procedure In order to obtain the relevant
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721-89-09/721-91-09 Mobile: (917) 716-76-16 ics_manila@cdo.ph Ground Floor‚ Gilmore IT Center‚ Aurora Boulevard corner 1st Street‚ Quezon City‚ Telefax # (63)(2) 416-77-58 If other vendors will offer a lower price‚ please inform us and we will drop our prices further! As of April 1‚ 2013 - (Prices subject to change without prior notice) INTEL CORE i5/i7 Processor! NEW (socket 2011) INTEL SANDY BRIDGE! Intel i7-3820 (3.6ghz‚ 10MB) 12‚295 Asus P9X79 12‚995 Asus Sabertooth X79 15‚995 Asus Rampage IV
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