"Ford promotional strategy" Essays and Research Papers

Sort By:
Satisfactory Essays
Good Essays
Better Essays
Powerful Essays
Best Essays
Page 15 of 50 - About 500 Essays
  • Better Essays

    Ford Pinto

    • 1187 Words
    • 5 Pages

    Ford Pinto - Executive Summary MGT216 12/06/2010 Executive Summary Ford Motor Company introduced the Ford Pinto into the consumer market place and the end result was profit over human life. Ford Motor Company analyzed the cost of replacing an inexpensive part and found that it was cheaper to pay for suits resulting in accidental deaths and injuries. This summary will provide details and the factors surrounding the Ford Pinto case‚ the results of the production of the car and how Ford

    Premium Ford Motor Company Ford Pinto Station wagon

    • 1187 Words
    • 5 Pages
    Better Essays
  • Good Essays

    Ford Mondeo

    • 881 Words
    • 4 Pages

    Case Study: Ford Mondeo In 1992‚ Ford Motor Company decided to produce a world car‚ that is‚ a car that would be produced and sold internationally with little variation in the vehicle between markets. This world car was named the Ford Contour and Mercury Mystique for the North American market and the Ford Mondeo for the European Market. All of these models were built with a 90% similarity due to body design differences‚ local conditions and mandates. Ford decided to expand internationally

    Premium Automotive industry Ford Motor Company General Motors

    • 881 Words
    • 4 Pages
    Good Essays
  • Good Essays

    Fiesta Ford

    • 1192 Words
    • 3 Pages

    Inside Fiesta In the 2011 Ford Fiesta latest campaign‚ Ford has developed the new Ford Fiesta hatchback ad. In the advertisement they have positioned the green Fiesta as the ultimate escape. This is advertisement is targeting young people ages 18-25. As stated in the advertisement “it’s a pretty big deal” to go green. A green car is a vehicle that is considered to be environmentally friendly and have less of a damaging impact on the environment than conventional cars. A green car consumes less

    Premium Green

    • 1192 Words
    • 3 Pages
    Good Essays
  • Good Essays

    ford escape

    • 753 Words
    • 4 Pages

    redesigned 2013 Ford Escape‚ which went the other way and dropped the boxy look for a leaner‚ sleeker crossover-like stature. In fact‚ the new Escape is everything the last generation was not. For starters‚ it’s 2.8 inches longer and 1.3 inches wider‚ and that means more room inside. But it’s also 1.6 inches less tall and has softer lines‚ which gives it a smoother‚ sleeker look. Perhaps to no one’s surprise‚ it shares its underpinnings with a crossover‚ the European Ford Kuga. And that crossover

    Premium United States customary units Debut albums Inch

    • 753 Words
    • 4 Pages
    Good Essays
  • Powerful Essays

    Ford T

    • 1626 Words
    • 7 Pages

    Case Studies The Model T Ford Henry Ford did not invent the motor car – in fact he was a comparative latecomer to the scene. Although he had started producing cars back in 1903 he had little success until the Model T. The first production Model T was built on September 27th‚ 1908 in Detroit and production continued until 1927. The key contribution which he made was to change the approach to manufacture and marketing of cars. Prior to his activities cars had been a specialised luxury product available

    Premium Assembly line Mass production Henry Ford

    • 1626 Words
    • 7 Pages
    Powerful Essays
  • Good Essays

    Ford Pinto

    • 1046 Words
    • 5 Pages

    CASE STUDY THE FORD PINTO Q1.What moral issues does the pinto case raise? The moral issues raised in Pinto case are that business should not put a value on human life and avoid known dangers. As ford thought they could get away with a dangerous automobile by paying off those lawsuits from people who were injured and the families of the dead. Ford thought it was more cost effective not to fix the dangerous condition than to spend the money to save people. Q2. Suppose ford officials were asked

    Premium Ford Pinto Ford Motor Company Cost-benefit analysis

    • 1046 Words
    • 5 Pages
    Good Essays
  • Good Essays

    Marketing Research and Promotional Message PSY/322 March 3‚ 2014 Crabtree Marketing Research and Promotional Message This paper will focus on the research and promotional message of teenaged consumers in today’s social market. The current generation of teenagers is referred to as Generation Y or Millennial and is a large portion of the consumer market that attracts companies in gaining large profits. In 2001‚ according to the National Consumers League (2013)‚ teenagers purchased approximately

    Premium Marketing Adolescence Generation Y

    • 855 Words
    • 4 Pages
    Good Essays
  • Satisfactory Essays

    Henry Ford

    • 419 Words
    • 2 Pages

    Speech for Henry Ford presentation Chiara Slide 1: When Henry Ford Invented the assembly line he changed the entire factory industry he made an extremely long process into a quick sharp exercise‚ Henry got the idea from one of his workers who in turn go the idea from a pig dis-assembly line‚ the worker saw who each person would do only one job in the chain but by the end of the line each part of the pig had been taken out. The invention of the assembly line was and is still monumental to the

    Premium Henry Ford Ford Motor Company Assembly line

    • 419 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    Ford Case

    • 1462 Words
    • 6 Pages

    Principles of Management Henry Ford – A Great Innovator Submitted by: Souvik Chowdhury(05) Sachin Hegde (18) Kaustubh Patankar (34) Shishir Sahu (42) Shailendra Rumade (43) Rachana Vichare (54) Henry Ford In Early Days: Ford was born on July 30‚ 1863. He was the first child of the six children born to a farmer family in Dearborn‚ Michigan. A born tinkerer of mechanical equipments‚ Ford set off at the young age of sixteen to the nearby town of Detroit to work three years as a machinist’s apprentice

    Premium Assembly line Henry Ford Ford Motor Company

    • 1462 Words
    • 6 Pages
    Good Essays
  • Powerful Essays

    Promotional Exam Econs

    • 10164 Words
    • 41 Pages

    ST ANDREW’S JUNIOR COLLEGE H1 ECONOMICS (8819) JC1 Promotional Examinations Revision Package 2011 Contents Section A: Case Studies 1. 2007 TPJC Prelims H1 Paper CSQ1: China’s Water Woes 2. 2007 GCE A-Level Paper H1 CSQ1: International Tourism (covered in Lecture) 3. 2008 CJC Prelims H1 Paper CSQ1: The Illegal Drug Market 4. 2009 RVHS Year 5 End of Year Exams Paper CSQ1: Challenges of the Agricultural Sector Section B: Essays 1. 2006 SAJC H1 Final Exams: Application of Demand and Supply

    Premium Supply and demand Externality

    • 10164 Words
    • 41 Pages
    Powerful Essays
Page 1 12 13 14 15 16 17 18 19 50