’s‚ the Ford Pinto was one of Ford Motor ’s best-selling cars‚ helping to strengthen Ford ’s market position within the industry. The Pinto was introduced to the market in September 1970 and dubbed by Ford as the "carefree little American car" (Davidson‚ p 3). The Pinto was Ford ’s answer to imported subcompact autos‚ which held 18.4% of the market‚ a market that had not yet been entered into by domestic auto manufacturers (Davidson‚ p. 3). The design and development process of the Pinto began in
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Dropbox 4 Business Ethics A Utilitarian Argument in the Ford Pinto Case In 1971 Ford Motor Company decided they wanted to create a compact car that could compete with the other Japanese manufactured cars. It rushed from its inception to its actual production. In the end‚ these cars proved to be one of the most dangerous ever produced because of their extreme flammability in instance of rear impact collision. The decision by Ford to not recall any of its cars‚ and not fix design flaws‚ conceal
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Dilemma in the Ford Pinto Case On August 10‚ 1978 three young girls died in a 1973 Ford Pinto after being stuck from the rear by a driver in a van. The Ford Pinto was completely engulfed in flames and the accident resulted in the death of the three young girls. Today‚ the debate continues regarding whether or not The Ford Motor Company was responsible for this case and many other cases involving the Pinto bursting into flames resulting in disfigurement or death. Ford has argued for
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Estella Wright Dennis Gioia “The Ford Pinto Fire” Week Six (7/1/14) Written Assignment SYNOPSIS OF THE ARTICLE In 1968‚ Ford Motor Company made plans for a car that would be inexpensive‚ small‚ and appeal to all car buyers. The planned project was to meet the 2000/2000 rule‚ meaning that the Pinto could weigh no more than 2‚000 pounds‚ and cost no more than $2‚000. This rule was instituted because of the extreme competition from foreign car makers such as Toyota and all of the
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Background This report discusses about the invention of ford pinto in a short period of time and the consequences it had in the life of many people. It discuss about the individual and organization involved in the incidents. It also discuss that even though the people were aware about the situation‚ they had no reaction or concern towards it. Introduction Ford pinto was invented by ford motor company during the late 1970 to capture the entire American subcompact market and put down an alternative
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Introduction In 1972 the national highway Traffic Safety Administration (NHTSA) put a price on life - $200 725 (adjusted for inflation). The Ford Motor Company used this data along with other statistical studies to determine the cost benefit of improving the safety of the Ford Pinto compared to the cost of loss of life. It was determined that the cost of the suggested improvements outweighed their benefits. This essay aims to address whether cost-benefit analysis is a legitimate tool and what
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Case Study: Ford Pinto MGT/216 07/17/20 Case Study: Ford Pinto Abstract In 1971‚ Ford Motor Company (FMC)‚ on the advice of then vice-president Lee Iacocca‚ introduced the first subcompact vehicle‚ the Ford Pinto. After production had begun and the release of the Pinto in the United States‚ Ford discovered a defect in the design on the fuel system; the gas tank was placed in the rear of the vehicle. This error could cause the vehicle to explode on low speed rear end collisions due to a
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Roles of Key Players One of the biggest roles is the board of directors or executive level management. Lee Iacocca the creator of the Ford Mustang had a very high reputation in which he outperformed his workers and his rival the President Semon “Bunky” Knudsen. The story of 1968 in which the German and the Japanese outperformed any other nation in making small compact cars. Lee Iacocca suggested to build a small compact car in which would outperform and be the competitor of the Germans’ compact
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Ford Pinto Case Study The Ford pinto lasted from the 1960’s to the late 1970s and was highly controversial. This poorly made automobile came from a production race between the USA and Japan‚ where the United States promised an affordable‚ fuel efficient‚ and reliable car. Because of the hasty production‚ it left Ford with a flawed‚ dangerous‚ and untested product. The outrage over the obvious safety flaws of the Ford Pinto caused leaders to call upon their values‚ mission statement‚ and ethics
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Case Analysis: Ford Pinto Carlandra Moss Excelsior College November 2‚ 2014 How much is a life worth in dollars? Imaginably a couple of million? In the 1970s Ford Motor Company idea of life was worth about $200‚000 dollars. In the article‚ Pinto Madness by Mark Dowie‚ Ford Motor Company argued that it would be too expensive to fix a crash-induced fuel leak in the Pinto Car model. Ford was definitely facing a serious moral obligation; the moral thing to do is to face the consequences
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