PR Corporate Communications Proposal : Ryanair Module Code: MC6002 Module Title: Corporate Communications and Strategy Individual Project: Corporate Communications and Strategy Plan (70%) Prepared for: David Longbottom and Emmanuel Ohohe Prepared by: Donike Pacarada Student Number: 11008902 11th April 2014 Individual Project: Corporate Communications Strategy and Plan (70%) Table of Contents 1.0 Abstract 2.0 Executive Summary 3.0 Situation Analysis 3.1 Macro Environnent 3.1.1- Swot Analysais
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Decision Options…………….…………………………………………………………………….6 Recommendation………………………………………………………………………………….8 Problem Definition: In early 2007‚ Ford Motor Company is struggling to stay afloat with flat sales and increasing costs in an incredibly competitive market. Over the past five years‚ despite many attempts at restructuring and cutting costs‚ Ford Motors is suffering falling market shares and serious financial losses. They posted a loss of $12.7 billion for 2006‚ the largest full year loss in the
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Public Relations Tools Press Release Since it is the most efficient method to inform the media and also one of the most effective method to announce something like Veterinary Healthcare supplements by Sun Pharmaceuticals‚ there would be press release on 28th October. Sun Pharmaceuticals decides to expand their focus and are now entering into the Veterinary healthcare sector. Media Briefing A media briefing to be held for journalists from all over India in between press release and press
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Marketing Strategy of Ford Motor Company Ford Motor Company was built on superior products and that still exists today. They have an exceptional line of cars and trucks‚ which ranges from the Model-T to today’s Ford Focus and F-Series‚ the best selling car and truck in the world. Their current product line up is the strongest in their history and is still getting stronger. This year they added the new Ford Explorer‚ Thunderbird and Expedition in North America‚ Ford Fiesta in Europe‚ the new Lincoln
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LULULEMON PUBLIC RELATIONS PLAN Casey Brogan Taylor Johnson Carlee Myers Elizabeth Stapleton Background Athletic apparel is a rapidly growing industry in the United States. The demand for yoga apparel is increasing and retailers in the U.S. are profiting. Workout apparel is worn everywhere‚ it is no longer limited to simply exercising. Top athletic apparel retailers in the U.S. include‚ Under Armour‚ Dicks Sporting goods‚ Bon-Ton stores‚ Kohls Corporation‚ Quiksilver and Christian Dior. Analysts
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While I found most of the PR Week 2013 award-winning campaigns fascinating‚ I had a difficult time distinguishing which would be best to analyze. I then put my “mega-consumer” cap on and simply picked the campaign that I specifically remember as an average‚ everyday‚ American consumer. The “Small Business Saturday” campaign composed by American Express was an initiative that has stuck with me since it’s initial beginning‚ and I was delighted to see that it had gained award-winning recognition. American
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according to the PR expert’s point of view instead of making his own decision. It is also an ethical issue if we go against our client’s wish as we might lose our business by disclosing the information. Internal Factors One of the internal factors would be the company. It is a company’s duty to follow the Rules & Regulations‚ Code of Ethics‚ policies and also the procedures in order to protect and maintain the company’s image. As for the stakeholders to the company‚ the PR professionals’ obligation
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Ford Motor Company [pic] Morten Anders Rosenkrands LUC 2004 Table of contents 1. Introduction 2 2. What is the history of the Ford Motor Company till today? 3 3. Why is the Ford losing market shares in Denmark? 4 4. What can ford do to counter act this? 5 5. What are the Ford Motor Companies plans for the future? 5 6. Conclusion 6 7. Literature list 7 1. Introduction In the last 100 years The Ford Motor Company has been a leading contributor
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PR PLAN Sample I. Introduction - analysis of the current situation including the state of the market and key issues that pr activities will address II. Objectives – Overall objectives of the public relations activities in support of company’s marketing and business objectives III. Message – up to 3 key messages‚ based on the company’s strategy detailed in the Marketing Plan that PR activities will communicate IV. List of the Target Audience – A detailed list of media (on-line and print‚ newsletters
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Differences between advertising and PR Public relations is planned and conducted in a business-like way. PR deals with many different groups of people known as publics and relates to all the communications of total organization. It’s not a form of advertising‚ its purpose is to tell not selling product yet it is playing a role of spreading knowledge about a new product or service‚ informing and educating people‚and creating understanding to the prescribed objectives. Sometimes‚ it is also the beginning
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