What is PR? Throughout the years Public Relations has been used as a tool to convey a message‚ to communicate and in some cases used to skew the public opinion either favorably or not towards a cause‚ organization or person. For some practitioner’s‚ public relations is a vital tool of adjustment‚ interpretation and integration between individuals‚ groups and society (Edward Bernays). Social psychologist‚ Edward Bernays looked at the way that as a PR practitioner you have the ability to influence
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Bang College of Business MKT 3213: Public Relations Spring 2013 Assignment 1 Theories of PR and its application Student’s name: Mananbayeva Aliya ID 20090077 Professor: Chung Kim Every theory is the reflection of reality‚ it enables people both to understand and confirm it. Public relation theories are a set of assumptions that help to understand the whole process and its possible effects. It guides person through a different
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PR Campaign: Overview Kudler Fine Foods is an upscale specialty food store featuring the best domestic and imported foods in three California locations; La Jolla‚ Del Mar‚ and Encinitas. Kudler wants to position itself as a leader in embracing diversity in the workplace. Kudler will create a public relations (PR) campaign that will address the following items; PR issues‚ target audience‚ ethical implications‚ market research plan‚ how the campaign will affect Kudler’s marketing function‚ and
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BUENSALIDO & ASSOCIATES PUBLIC RELATIONS I am Jarred Norman Raymund Pe Benito Estacio‚ 20 years old‚ a graduate of Far Eastern University with an undergraduate degree in Bachelor of Arts in Mass Communication. As a Mass Communication student‚ I’ve had experiences in different fields such as the television‚ radio‚ theatre‚ advertising‚ photography‚ new media and public relations. I have adept skills in graphics‚ editing both pictures & videos‚ and I have also a background in lay-outing. I’ve
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TOOLS AND TECHNIQUES IN PUBLIC RELATIONS INDEX 1. TOOLS IN PUBLIC RELATIONS 2. PUBLICITY MEDIA 3. TYPES OF PUBLICITY 4. OTHER FORMS OF PUBLICITY 5. TECHNIQUES USED TO SOLVE PR PROBLEMS 6. PR PROCESS 7. ISSUE MANAGEMENT SYSTEM (New Jersey Physicians case) 8. CRISIS MANAGEMENT SYSTEM ( Mattel‚ Pepsi‚ Bhopal Gas Tragedy and Exxon case) 9. MODELS IN PR : Open System‚ Cybernetics and Roles of PR. Tools in Public Relations Publicity is the deliberate attempt to manage
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PR Casebook 2 The debate on owning a handgun has been an issue discussed among American’s for many years and still continues today. Groups such the NRA (National Rifle Association) have started in defense of the 2nd Amendment‚ and others such as the Brady Campaign to Stop Gun Violence funded by Jim Brady‚ who suffered a traumatic brain injury after during an assassination attempt on President Ronal Reagan. Think Public Relations says that the NRA doesn’t support criminal background checks‚ that
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Two-way symmetrical model This campaign is an illustration of the application of one Grunig and Hunt’s model of PR‚ which is the two-way symmetrical model. Lattimore et al. (2011) state that this model depicts a public relations orientation in which organizations and their publics adjust each other and it focuses on social science research methods to achieve mutual understanding. In this case study‚ strategic research is utilized to determine the public’s attitude. Particularly‚ the Razor agency
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"Is PR Practice a Job‚ a Career or a Profession?" Aiko Castro‚ COM43 Before defining whether Public Relations practice is a job‚ a career or a profession‚ let us differentiate these terms first. Based on the Merriam-Webster Dictionary‚ a job is a casual or an occasional work undertaken at a specified amount of time; on the other hand‚ a career is an occupation undertaken for a significant period with opportunities for progress; and a profession is defined as an occupation that requires special
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Batch 2015 Course Name: Public Relations II and Corporate Communication I Assignment # A 310 (CM) Before we plan the press conference announcing the launch of Air Asia operation in India‚ we have to make a PR plan for the Launch of Air Asia India. Overview | Announcement of Launch of Air Asia Operations in India. The challenge faced is of introducing a new brand in a market where the consumers are already loyal to the existing competitors. E.g. Jet Airways‚ Indigo (which is also
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PR Campaign of Fair Trade Lee Lok Lam‚ Fion 10562280 Media and cultural studies Middlesex University (Hong Kong) Situation research & analysis Fair Trade Hong Kong‚ it is a non-profit association Which set up in 2008. It assembles all of the Fair Trade’s store in Hong Kong. A nd officially joined Fair trade International in 2012. In 2012‚ Fair Trade Hong Kong Although it hold different activitie s to promote “Fair Trade” to different hierarchies recent years‚ th e result is not outstanding. So
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