* 2. Company profile & backgroundNIKE‚ Inc. is engaged in the design‚ development and worldwide marketing of footwear‚apparel‚ equipment and accessory products. . It sells its products to around 18‚000 retail accountsin the United States and through a mix of independent distributors‚ licensees and subsidiaries innearly 200 countries. NIKE is the largest seller of athletic footwear and athletic apparel in the world.The Company creates designs for men‚ women and children. The top selling product
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INTRODUCTION Founded in 1968 in Oregon‚ Nike’s business activities involve design‚ development and the worldwide marketing of high quality apparel‚ equipment‚ footwear and accessory products. Nike sells to approximately 140 countries around the world and currently boasts an approximate revenue of $8‚776‚900‚000 These revenues are based on product sales of shoes‚ clothing‚ and other sports products. Advertising expenditures currently total $223‚300‚000 and include the following allocations: $64‚975
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Game All About? It’s an online‚ PC-based exercise where you run an athletic footwear company in head-to-head competition against companies run by other class members. The marketplace is worldwide—production and sales activities can be pursued in North America‚ Latin America‚ Europe-Africa‚ and Asia Pacific There are 12 market segments—4 geographic segments each for branded footwear sales to retailers‚ for online footwear sales direct to consumers‚ and for private-label sales What Is The Business
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limited range of the footwear to the customers which leads to losses in the year of 2005. As stated in the case‚ "you can no longer produce the same boring shoes year after year and hope that price alone will get customers to your door."‚said a industry insider. This shows that payless had lost its edge in the market.In order to overcome this situation‚ payless had hired a new CEO‚ Matt Rubel on the June of Year 2009. Matt Rubel knew he had to redesign a new range of footwear that consumers would
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is a footwear manufacturing company founded in 2002 by Michael Hagos‚ Lyndon Hanson‚ and George Boedecker‚ Jr. The company specializes in shoes featuring its proprietary Croslite™ material‚ a revolutionary technology that gives each pair of shoes the soft‚ comfortable‚ lightweight and odor-resistant qualities. Crocs pride itself in its highly flexible supply chain which consist of manufacturing facilities all around the world. With this model‚ Crocs is able to revolutionize supply in footwear retail
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channel. -In the soccer industry‚ it has a stronghold. -No bad reputation like child labour or environment pollution. -Diversity and variety in products offered. -Strong financial position with minimal long term debts -Innovative designs in footwear enabling consumers to design their own shoes online -First movers advantage in e-commerce Weaknesses -American athletes endorsed by adidas are not as popular as Nike’s -Nike gaining ground on European soccer market -Public dissent over use
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online channel will be a key factor over the next five years‚ as online retail sales witness high growth. - The success of international fashion brands opens up new opportunities for international mass market and value led brands in clothing and footwear in China. - The food and grocery segment will continue to be dominated by local players. - The high growth in the jewelry‚ watches and accessories segment will witness increased competition. Synopsis - Retailing in China - Market Summary
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presence‚ coupled with strong brand recognition‚ Nike is expected to gain market share in Nike Sneaker Beats product. SWOT Analysis Strenghts Nike dominates the sports footwear market with a product line that caters to a variety of sports. Strong brand recognition and loyalty has made the company a global household name in footwear. Nike ’s commitment to
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and internal contingencies and complete a SWOT analysis on their organization and competitors. Adidas is one of those companies that have completed this task as it prepares to fight against Nike to become the number one company in the market for footwear and sports apparel. With Adidas and Nike being in the same market they have similar external contingencies‚ yet different views on their internal contingencies. As far as their external contingencies‚ both companies have to focus on competition
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changes. The company was founded in 1964 as Blue Ribbon Sports by Bill Bowerman and Philip Knight‚ and officially became Nike Inc. in 1978. It started as a US based shoe distributer and has grown to become one of the largest sellers of athletic footwear‚ athletic apparel‚ equipment in the world. The company creates designs for men‚ women and children. Its top selling product category includes running‚ basketball‚ children’s‚ cross-training and women’s shoes. It also designs shoes for outdoor
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