George Ritzer describes McDonaldization as "the process by which the principles of the fast-food restaurant are coming to dominate more and more sectors of American society as well as the rest of the world". McDonaldization is the idea that our society is becoming more efficient and more fast paced. Rational systems can be defined as "unreasonable‚ dehumanizing systems that deny the humanity‚ the human reason‚ of the people who work within them or are served by them".1 Today there are many types
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The Effects of McDonaldization on Education Sociology 204 McDonaldization is the term created by George Ritzer to describe the homogenous sociological event that is happening within our society. It is the process in which a task is broken down into several simpler; the subsequent tasks are then rationalized to find the single most proficient method for completing each task‚ or rationalization. Within these tasks‚ five dimensions are used to explain the process: efficiency‚ calculability‚ substitutions
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knew that one fast-food franchise could change the ideology of bureaucracy around the globe? Well‚ the four key elements that have contributed to McDonald’s critical global success have certainly manifested itself into the American culture. These four foundations make up what is called‚ McDonaldization‚ which essentially the process of McDonald’s increasing influence over sectors of American society and the world. It is most obvious looking through the spectacles of fast-food restaurants‚ apparel
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Food Inc. The growth of food and the fast food industry has increased tremendously since the 1950s. “In the 1970’s‚ the top five beef packers controlled 25% of the market. Today‚ stunningly‚ these beef packers control more than 80% of the market.” (Food Inc. Quote) These handful of corporations have goals to produce large sums of food at minimum inputs resulting in large amounts of profit‚ which allows for market power within these top companies. Food Inc. shows how these companies have grown
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Food Inc. Not many people know or care where their food comes from‚ which is why the directors of Food Inc. set out to expose the truth behind the food industry in America. The directors were able to lift the corporate veil of the major food corporations; exposing to the world the brutal truths behind how they run their businesses‚ cutting corners and tainting our food supply so that they are as efficient and profitable as possible. The first segment which compares the chicken farmers Vince Edwards
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Smackey Dog Foods‚ Inc Smackey Dog Foods‚ Inc is a new client to Keller CPAs firm. The nature of business for this company is to produce natural dog food. Keller has never had any experience in the audit on this industry before. Smackey Dog Foods started in a family kitchen‚ experienced explosive growth‚ and have had some troubles handling the accounting side of the business. The auditor identifies that main purpose of Smackey Dog Food to obtain an audit report is to fulfill the bank requirement
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Marlena Young Professor Phillip Dennis‚ PhD English 111 07 October 2015 Food Inc.: Rhetorical Analysis Food Inc. is an informative and revealing documentary film‚ aimed to expose the dirty truth of the industrial food industry in America. Directed by Robert Kenner and produced by Michael Pollan‚ this film informs the American people exactly what they are eating and how it’s affecting them‚ by painting a more realistic picture of the food industry‚ than that of an agricultural society. With the use compelling
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Yet‚ truth many believe truth about food should be clear cut and obvious‚ are farmers and the farming industry the heartland of the country? Or is our food handcrafted by shady corporations who care more about the essential point of their company than the health of consumers? Two documentaries take a stance in the debate about food‚ Farmland represents the humble farmer working daily to be a caretaker for the ecology of the farmland. The other film is Food Inc. which marches through various industries
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In the article “McDonaldization of Society” the author‚ George Ritzer‚ discusses Rationalization which is a concept which was coined by the German sociologist Max Webber in the 19th century. Rationalization has 5 distinct dimensions which are efficiency‚ control‚ dehumanization‚ quantity over quality‚ and predictability. Moreover‚ Ritzer claims that society has become so focused on being efficient which means finding the easiest and fastest way to achieve a goal‚ an example of that dimension provided
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“Food”astrophe – A Rhetorical Analysis of Food‚ Inc. Food‚ Inc. accomplishes exposing an‚ almost‚ forced monopolization of food providers through strong artistic imagery‚ revealing the health risks of eating processed foods‚ and through testimonies of the victims directly affected by this. There is a stroke of brilliance from Robert Kenner‚ the creator of the revelatory documentary‚ Food‚ Inc.. Kenner is no “newbie” to the film world with 9 previous works he has written and directed‚ most of which
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