ETHICS IN MARKETING November‚ 2013 INTRODUCTION Ethics has been designated the philosophy and study of human behaviour with an emphasis on the determination of right or wrong‚ influenced by personal ethics (family‚ genetics‚ religion and values). Ethics in marketing examines those ethical problems that are specific to the domain of marketing‚ explaining that an organisation must take decisions by considering important points such as consumer’s wants‚ company’s needs and society’s interests
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MARKETING LECTURE NOTES Dimitris Drosos Lecturer Technological Education Institute of Piraeus Business School Management Information System & New Technology Lab LOGO CONTENTS About Marketing Marketing - Product Marketing - Promotion Marketing Strategy E - Marketing GeoInformation and ICT in Market Research – Marketing Notes ABOUT MARKETING GeoInformation and ICT in Market Research – Marketing Notes WHAT IS MARKETING GeoInformation and ICT in Market Research –
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Kotler and Keller (2009‚ p. 482) define retailing to encompass all activities in selling goods or services to the final consumers for personal or business use irrespective of the type of organization‚ how the goods are sold or where the goods are sold. The retail sector accounts for a sizable share of the Philippine economy. Patalinghug (2001) claimed that the retail trade sector contributed on the average 10.7 percent of the Gross Domestic Product (GDP) from 1981 to 1999 and
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Designing and Managing Services Discussion Questions 1. How do we define and classify services? 2. How do services differ from goods? 3. How can we achieve excellence in marketing services ? 4. How can we improve service quality? 5. How can goods marketers improve customer service? Slide 2 of 29 The Nature of Services 2008 – 2018 Loss of 1.2 million jobs 2008 – 2018 Gain of 14.6 million jobs Slide 3 of 29 Service An act or performance one party can offer to another that
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ETHICS AND PRACTICES IN MARKETING Professor. J.S. Perry Hobson‚ PhD Pro-Vice Chancellor Taylor‟s University‚ Malaysia University of Manipal‚ India. March 2nd‚ 2012 1 Pro-Vice Chancellor Who am I? And what do I do? Editor-in-Chief Board of Directors Ethical decisions are part of everything we do - and the guidance and direction given can often be very confusing If “Truth is the First Casualty of War” (US Senator Hiram W Johnson‚ 1917) ….has ethics & responsibility
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selecting the pricing objective. There are five major objectives in pricing strategies: survival‚ maximum current profit‚ maximum market share‚ maximum market skimming and product-quality leadership. Out of these possible objectives‚ Sonic should focus on the survival objective. Sonic should pursue survival objective because its current market is highly preoccupied and filled with intense competition where consumer demands shift every day. Sonic is encompassed by several strong competitors who already
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Marketing by pharmaceutical companies is negatively impacting physicians’ prescribing practices‚ influencing them to prescribe the marketed drugs rather than others which may be cheaper or better for the patient. Ethics are distinctions between right and wrong. Marketers are ethically responsible for what is marketed and the image that a product portrays. Marketers need to understand what good ethics are and how to incorporate good ethics in various marketing campaigns to better reach a targeted
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Name: Loo Zheng Xian‚ George 13th September 2011 Marketing Ethics: A Response to Roger Crisp Introduction In his article “Persuasive Advertising‚ Autonomy‚ and the Creation of Desire”‚ Roger Crisp discusses his views on the issue of persuasive advertising. His overarching argument is that persuasive advertising ‘overrides the autonomy of consumers’ and he concludes that ‘all forms of a certain common type of advertising (i.e. persuasive advertising) are morally wrong’. In my response to this article
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Ethics are a set of beliefs which influence how individuals‚ groups and society behave. Ethics need to be taken into account when marketing a business. Businesses have a social responsibility. The impact of their product and activities on society must be ethical. Ethical responsibilities refer to the moral basis for business activity and whether what the business does is right’. Advertising and promotion are important marketing tools that‚ when implemented‚ must be ethical. For example‚ advertisements
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Assignment 3 Name: Grade: Date Due: 9/24/2013 Late 90% Late 80% Late 70% Chapter3 Marketing Ethics: Targeting Children Online page 95 The almost 24 percent of the U.S. population under 18 years old wields billions of dollars in purchasing power. Companies such as eBay and Facebook want to capitalize on those dollars—legitimately‚ that is. EBay is exploring ways to allow consumers under 18 years old to set up legitimate accounts to by buy and sell goods. Children already
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