The current issue and full text archive of this journal is available at www.emeraldinsight.com/0265-1335.htm IMR 24‚4 Cultural differences in brand designs and tagline appeals Jong Woo Jun and Hyung-Seok Lee Department of Advertising‚ College of Journalism and Communications‚ University of Florida‚ Gainesville‚ Florida‚ USA Abstract Purpose – The objective of this study is to explore general cross-cultural differences in corporate visual identity between the USA and Korea‚ and to apply
Premium Culture Brand Marketing
APSY 3145 Qualitative Research Methods Week 4 Presentation Focus Groups How to design and conduct a focus group interview? Chan Ming Chung‚ Daniel Chan Ying Wa‚ Cindy Yip Chun Hin‚ Hinry Brief Contents • What is the focus group? • How to conduct it? • Basic ingredients in focus groups. • Problem of confidentiality • Pro & Con • Limitation What is the focus group? • An interview with several people • Emphasize a specific topic • Extensively use in market and social research • Interested in how
Premium Focus group Qualitative research Participant observation
Introduction: include brief description of background‚ purpose of the focus group‚ marketing research problem‚ and detailed focus group objectives (ie. What are the marketing research objectives for this piece of research?) 2.Method and Procedures: discuss how the focus group was implemented: the composition of the focus group; where‚ when and how the focus group was conducted 3.Summary of Findings: briefly outline the key findings of your focus group‚ reactions‚ perceptions‚ and add in one or two verbatim
Premium Marketing research Focus group Market research
were convinced and went with what he said. 2. What examples of appeals to emotion did Brutus use? What examples did Antony use? Who handled the appeal to emotion better? Explain your answer. Brutus used brotherly speech and affection to win people over as his appeal to emotion . Antony comes in dramatically o the pulpit with Caesar’s dead body to with the mobs sympathy and addressed the crowd as "friends" . Antony handled the appeal to emotion better because you could feel the emotion in his speech
Premium Appeal Appeal to emotion Emotion
October 26‚ 2014 Appeal Process Paper When any defendant is found guilty‚ of any charge‚ is entitled to an appeal to at least one level of appellate court (Meyer‚ J Grant‚ D. 2003). An appeal is when a defendant has already been found guilty in court‚ and they decide to take it to a higher court in order to change the ruling (Meyer‚ J Grant‚ D. 2003). Basically it is a process that takes place‚ because the defendant and their attorney do not feel that the verdict given was accurate and that could
Premium Appeal Appellate court
2. What are some of the disadvantages of using focus groups? Discuss two recent trends in focus group research and explain why you think these have evolved. Use references to support your opinions. Focus groups are one of the more commonly used methods in research when looking for a deeper understanding of a particular topic. Focus group discussions allow the researcher to probe both the cognitive and emotional responses of participants while observing the underlying group dynamic (Heary‚ Caroline
Premium Focus group
ADVERTISING APPEALS Advertising Appeal is an igniting force which stimulates the customer mindset towards the product or services. It not the only factor in the marketing mix which initiates a consumer for buying the product but it is certainly one of the advertisers’ most important creative strategy decisions involves the choice of an appropriate appeal. Advertising Appeals are designed in a way so as to create a positive image of the individuals who use certain products. Advertising Agencies
Premium Advertising
I do not understand people who do this. Through this essay‚ I want to state the reasons why I was attracted to this commercial and how it swayed me to support the association. Additionally‚ my goal for this piece is to represent how rhetorical appeals can be used not only in writing‚ but also in media. Even though this commercial is most likely geared more towards animal lovers‚ it does an excellent job of grabbing the attention of viewers who may not have a strong connection with animals in their
Premium Rhetoric Abuse
Camera with a focus ‘What does it take to make a movie?’… Gone are the days when such a question caught awe-filled eyes gazing at an aspiring film-maker eager to learn about the art and science of making motion pictures. It might rather end up making you a butt of joke amongst a bunch kids fluttering around you‚ teaching you to make a movie using a device as handy as a cell phone. That’s what it may take to make a movie in the present day. In a metropolis like Mumbai‚ with an ample of amateur
Premium Film Movie theater Film director
primary and secondary school following a traditional teaching method‚ which used grammar as the starting point and foundation‚ for the development of all language skills — speaking‚ listening‚ writing‚ and reading‚ however there was relatively little focus on speaking and listening. As reported by Virginia‚ she was exposed to explicit information about the structure of the language and to rules that she had to internalize through repetitions and direct translation with little or no opportunity of participating
Premium Vowel Spanish language Phonology