and focus groups P. Gill‚1 K. Stewart‚2 E. Treasure3 and B. Chadwick4 IN BRIEF • Interviews and focus groups are the most • • common methods of data collection used in qualitative healthcare research Interviews can be used to explore the views‚ experiences‚ beliefs and motivations of individual participants Focus group use group dynamics to generate qualitative data PRACTICE This paper explores the most common methods of data collection used in qualitative research: interviews and focus groups
Premium Focus group Qualitative research Research
overwhelming demand s the students needed to the computer lab. Therefore‚ Rod Stevenson‚ the director of the Student Computer Center decided to hold focus groups. The objective of the focus group was to determine overall student satisfaction with the lab‚ identify current problem areas and collect student recommendations for improvements. In the Focus group the moderator did an adequate job of getting the information needed by the SCC because he engaged the students. The moderator asked specific questions
Premium Marketing research Focus group Bachelor's degree
Design and Methodology Ann developed a 4-step process‚ which started with a qualitative approach with target consumers to understand behavior and needs. They were small groups 4-6 people to understand basic benefits of italian sausage. She then narrowed it down to just over 100 women for the initial focus groups. After the focus groups Banks narrowed down six distinct themes for positioning‚ with family connection‚ clever cooking‚ confidence‚ appreciation‚ quick and easy‚ and tradition. Next‚ her team
Premium Sausage Qualitative research Focus group
Exploratory Qualitative Study Yoshi Iwasaki‚ Kelly J. MacKay‚ and Janice Ristock University of Manitoba The purpose of this study was to explore the experiences of stress among both female and male managers‚ using a series of single-sex and mixed focus groups. In addition to substantial similarities between female and male participants’ descriptions about their experiences of stress (e.g.‚ negative and positive aspects of stress‚ different levels of stress‚ lack of sleep‚ pressure‚ financial stressors
Premium Gender Focus group Gender role
time *rather ask people face to face; choose at random-maybe narrow down to different schools 2. Qualitative (justify answer) 2.2. Email or phone *if it’s a small group could go see them *could use a focus group All have different cost factors All have pros an cons eg.email-May not respond 2.3. Get a focus group together *sensitive information Could be a rural or urban community 2.4. Roads are inaccessible; will be costly to transport good due to high costs of specialised vehicles
Premium Focus group Qualitative research Participant observation
knowledge of sales staff) Qualitative: Conduct focus groups with user groups to explore reactions to the brand‚ the designs and media communication material. Quantitative: Conduct questionnaires outside stores to measure awareness of the brand and media communication material and to assess interest at current and alternative price points. Sample Composition: n=300 Questionnaire / n=8 Interviews with Store Managers / n=5 Focus Groups Timing: 10 weeks from project confirmation
Premium Scientific method Qualitative research Focus group
Kyle Broderick November 21‚ 2014 MKTG 390 Boston Fights Drugs Case Study A 1) The team’s model separates the public into four groups. These groups consist of nonusers‚ experimental users‚ regular users‚ and drug dependent individuals. These groups are based on drug awareness and abuse. The nonusers have little exposure to drugs. Experimental users were people who had an opportunity to try illicit drugs and they were familiar with their names‚ but they didn’t actively seek the drugs out‚ nor use
Premium Drug addiction Focus group
Introduction According to the American Pediatric Association‚ “Play is essential to development because it contributes to the cognitive‚ social‚ emotional‚ and physical well-being of children and youth. Alarmingly‚ gifted and talented students from grades three to five decreased their time spent in unstructured activities by one half. Children do not play anymore. (Beisser‚ Gillespie‚ & Thacker‚ 2013). While there was an abundance of research for young children and play‚ existing research that examined
Premium Quantitative research Scientific method Research
Consumer Behavior 5750 Summer 2 2013 Areas to be covered on exam # 1 (Primarily short essay) A. Consumer Behavior - Definition & key components/elements * Consumer Behavior - the study of how individuals‚ groups‚ and organizations select‚ buy‚ use‚ and dispose of goods‚ services‚ ideas‚ or experiences to satisfy their needs and wants. * An analysis of Consumer Behavior requires you to examine consumer’s motivations‚ thoughts‚ feelings‚ needs‚ wants‚ desires and actions.
Premium Brand management Marketing Brand
QUESTIONS – ASSORTMENT 25 APPENDIX J: AVERAGE SCORE QUESTIONS – PRICE 26 APPENDIX K: AVERAGE SCORE QUESTIONS – RETAIL BRAND 26 APPENDIX L: AVERAGE SCORE QUESTIONS – PAST EXPERIENCES 27 APPENDIX M: AVERAGE SCORE PER CONSTRUCT 27 APPENDIX N: LABELS - FOCUS GROUPS 28 1 Introduction Nowadays it has become more and more important for organizations‚ such as Sony‚ to differentiate themselves from their competitors by enhancing the way their customers perceive and experience their brand and products. This
Premium Vermiform appendix Customer Customer service