INTRODUCTION Smartphone: A smartphone is a mobile phone built on a mobile operating system‚ with more advanced computing capability and connectivity than a feature phone. The first smartphones combined the functions of a personal digital assistant (PDA) with a mobile phone. Later models added the functionality of portable media players‚ low-end compact digital cameras‚ pocket video cameras‚ andGPS navigation units to form one multi-use device. Many modern smartphones also include high-resolution
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For the exclusive use of K. NGUYEN S w W11208 VERTU: NOKIA’S LUXURY MOBILE PHONE FOR THE URBAN RICH Dr. Ken Kwong-Kay Wong wrote this case solely to provide material for class discussion. The author does not intend to illustrate either effective or ineffective handling of a managerial situation. The author may have disguised certain names and other identifying information to protect confidentiality. Richard Ivey School of Business Foundation prohibits any form of reproduction‚ storage
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REBRANDING LEGO 1 BSc (IM) 6th semester‚ Bachelor Thesis Authors: Binh Thi Le Supervisor: Berit Kamp REBRANDING LEGO. AN ANALYSIS OF CAUSES AND SOLUTIONS IMPLEMENTED. Department of Marketing and Statistics Aarhus School of Business [02nd May 2011] REBRANDING LEGO Abstract 2 This paper describes the seven-year rebranding process undergone by the LEGO Group in between 2004 and 2010. In the first part of the paper there is a focus on describing the relevant literature concerning
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Contents Declaration Preface 1. Introduction 1 . 1 R e v i e w o f L i t e r a t ur e 1.2 Objective of the study 1.3 Methodology 1.4 Limitations of Study 2. Introduction 2.1 Nokia 2.1.1Nokia Vision/Mission Statement 2.1.2 About the Company 2.1.3History of Nokia 2.1.4Company Profile 2.1.5SWOT Analysis 2.2Introduction to Marketing 2.3Market Segmentation 2.3.1Considerations for Market Segmentation 2.3.2Segmentation Basis 2.3.3Effective Segmentation 2.4Market Segmentation for Nokia 2.4.1Segmentation
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16 Ethical Leadership Leaders spend most of their time learning how to do their work and helping other people learn how to do theirs‚ yet in the end‚ it is the quality and character of the leader that determine the performance and results. —Frances Hesselbein1 We say these are the values of the organization‚ and we all live them. Then‚ no matter what the situation‚ we never think‚ “Well‚ I can be slightly unethical today‚ but tomorrow I’ll be better.” It doesn’t work that way. No matter how difficult
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A Summer Training Project REPORT ON “DISTRIBUTION IS THE BACKBONE IN TELICOM INDUSTRY IN INDIA” Submitted in the partial fulfillment of the requirement for the award of degree of Master of Business Administration‚ Punjabi University‚ Patiala. Submitted By: Mohammad. Nadeem Roll Number:10110125112 Uni. Reg. No.GC (MK)2006-287 MBA 3rd Semester Under the guidance of: Mr. Nitin Gupta Aircel India Ltd. DESH BHAGAT INSTITUTE OF MANAGEMENT AND COMPUTER SCIENCES‚ MANDI GOBINDGARH 2011
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Management Information Systems‚ Cdn. 6e (Laudon et al.) Chapter 3 Information Systems‚ Organizations‚ and Strategy 1) An adhocracy is a knowledge-based organization where goods and services depend on the expertise and knowledge of professionals. Answer: FALSE Diff: 3 Type: TF Page Ref: 71 AACSB: Reflective thinking skills CASE: Content A-level Heading: 3.1 Organizations and Information Systems 2) Information systems and organizations influence one another. Answer: TRUE Diff: 1
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“MARKETING REAL ESTATE FOR THE NEW GENERATION CUSTOMERS WITH A SPECIAL EMPHASIS ON CHANGING BEHAVIORAL TRENDS IN THE MARKET PLACE” SUMMER PROJECT Submitted to RAJAGIRI BUSINESS SCHOOL In Partial Fulfilment of the Requirements for the Award of POST GRADUATE DIPLOMA IN MANAGEMENT (2010-2012) By Ashwin Joseph P10120 RAJAGIRI BUSINESS SCHOOL RAJAGIRI VALLEY P.O KOCHI – 682039 1 DECLARATION I‚ Ashwin Joseph‚ hereby declare that the project report titled “Marketing real estate
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9-710-442 FEBRUARY 14‚ 2010 JAN W. RIVKIN Revitalizing Dell From the early 1990s until the mid-2000s‚ Michael Dell and his company thrived in the tumultuous personal computer industry. Revenue of Dell Inc. rose from $3.5 billion in 1993 to $55.9 billion in 2005‚ making Dell the world’s largest producer of PCs‚ while net income climbed from $149 million to $3.6 billion. In many of those years‚ Dell earned more on PCs than all of its main rivals combined‚ and among top vendors‚ only Dell
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Case study notes This case has been updated to include the Apple iPad. Principally this is case explores the issue of licensing and how successful firms can become unsuccessful. It is not a case about Apple and why it has become successful. This case study explores the rise of the Apple Corporation. The Apple iPod is one of the most successful new product launches in recent years‚ transforming the way the public listens to music‚ with huge ramifications for major record labels. More than 50 million
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