Service Marketing Individual Assignment Fitness First The Leisure Industry Contents Introduction……………………………………………………………………….2 Brief Overview…………………………………………………………………….2 Market Size and Forecast………………………………………………………2 Competitors…………………………………………………………...…………..4 Marketing Environment External Environment…………………………………………………………..5 Internal Environment………………………………………………………....12 Opportunities and Threats………………………………………………..….12 Strategic
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Scale and importance of the leisure industry in the UK and Europe Total consumer spending on leisure |Family Spending | |Households Spend £455 per week | |[pic] | |Average weekly household expenditure
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Purdue extension EC-722 Industry Analysis: The Five Forces Cole Ehmke‚ Joan Fulton‚ and Jay Akridge Department of Agricultural Economics Kathleen Erickson‚ Erickson Communications Sally Linton Department of Food Science Overview Assessing Your Marketplace The economic structure of an industry is not an accident. Its complexities are the result of long-term social trends and economic forces. But its effects on you as a business manager are immediate because it determines the competitive
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music compact discs correlates with how prices are divided according to the mentioned links in production chain of the music industry. Secondly I will by use of Porter’s five forces explain the pattern of this. Very few big record companies heavily control the music industry. This is also known as Oligopoly‚ which makes the record companies price setters in the music industry and leaves them with significant more power than that of the artists and the retailers. This means that the record companies
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http://www.craigapanozzo.com/2012/10/16/porters-five-forces-model-the-internet-industry/ Porter’s Five Forces Model – The Internet Industry The following table is an example of the Porter’s Five Forces Model applied to the Global Internet & Services Industry. I explain the industry infrastructure of Internet companies like Google Inc. according to the threat of entrants‚ buyer power‚ threat of substitutes‚ supplier power‚ and rivalry. Threat of New Entrants There is a moderate degree
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Dissertation on Automobile Industry The world automobile industry had experienced near constant growth through to the mid-1980’s. The transition from horse carriages to automobiles brought about uncertainty over the development of the product during the industry’s infant years. As the automobile evolved‚ demand for automobiles soared at different points in time throughout the world. However‚ depressed demand eventuated two decades ago after the saturated markets of North America‚ Europe and Japan
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products principally through third-party computer resellers. The Company is also continuing its expansion into new distribution channels‚ such as mass merchandise stores‚ consumer electronics outlets and computer superstores‚ in response to changing industry practices and customer preferences. The Company’s products are sold primarily to business and government customers through independent resellers‚ value-added resellers and systems integrators; to home customers through independent resellers and consumer
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Industry Definition for Fitness Industry in Australia The fitness industry can be categorized into four fields which are fitness sites‚ fitness goods‚ fitness media and fitness services. These field elements do not work in isolation but in cooperation and competition. Hence‚ there are arrows interconnecting the various field nodes. 2.0 DENT-PC Analysis |Marco Force |Trend |Industry Impact |Opp or Treat
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is growing up. Fitness first is one of club in the Australia market‚ they have more market share in the Australia. When we planning open the new fitness club‚ we need to think about it fitness first company background and analysis‚ find out the good information and service in our new company. We need to know more about the fitness knowledge and give the customer good service. We are use fitness first basics knowledge in the first stage‚ but in the report can find out most fitness club problem. The
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Fitness first is the largest privately owned health club group in the world. It comprises 540 Fitness First clubs worldwide reaching over 1 million members in 21 countries. It was introduced into the UK in 1993 and there are 80 Fitness First clubs with over 233‚000 members. In 2005‚ the company was acquired by BC Partners‚ a London-based private equity group. In Australia‚ Fitness First took over a number of Living Well Lady locations owned by the Hilton Group. They also bought the 11-gym Heathland
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