Hong Kong Disneyland Theme Park HT114003 1C o Laam To Man Chun Chan Ka Chun Chiu Ka Hin Wong Ching Wai Hung Chi Chung Yau Kwok Fung Contents 1. Background 2. Vision 3. History & Future 4. SWOT analysis 5. PEST analysis 6. Marking Mix (Product ‚ promotion ‚ place ‚ price) 7. Conclusion Background • September 12‚ 2005 • 126 hectares • Reclaimed land in Penny’s Bay ‚ Lantau Island • Chief Executive of the Hong Kong Disneyland Resort ‚ Jin Wenhao • Ownership : Disney 47% HKSAR 53% Vision A
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The History of DisneyLand Paris In the beginning... Following on from the success of the DisneyLand theme park in Anaheim‚ plans to build a European version first started around 1975‚ nine years after Walt Disney died. Initially Britain‚ Italy‚ Spain and France were all considered as possible locations‚ though Britain and Italy were quickly dropped from the list of potential sites because they both lacked a suitably large expanse of flat land. The most likely site was thought to be in the Alicante
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When we think Disneyland‚ we think the happiest place on earth. For those who think this is an exaggeration‚ let me shed some light on why this place is magical for me. Disneyland to me means family traditions with a heart full of happiness and love. When you first enter Disneyland‚ you are overcome with a vast amount of emotions. I get a nervous feeling deep inside my gut. The excitement overwhelms me‚ knowing that in just a few small steps‚ I will see the castle at the end of Main Street. The smell
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reinvent it and worked out the quirks‚ and it improved overtime‚ but I do not think it will ever be looked at as a success. Hong Kong Disneyland Hong Kong Disneyland (HKD) is among five such theme parks located on a reclaimed area in Penny’s Bay‚
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Case Brief: Disneyland 1.) How accurate was the projection of visitors to the park? Estimated attendance: 2005 – 5.6 million Actual attendance: Sept. 12‚ 2005 (opening day)-5.2 million In its first year‚ Disneyland in Hong Kong were 400‚000 short of its target of 5.6 million projected visitors Estimated attendance: 2008: 7.1 million Actual attendance: 8.2 million In order to attract more visitors‚ the park has announced to add four new attractions‚ apart from the already-announced
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My First‚ Unforgettable and Unique Trip to Europe In May 2015‚ I took a leap of faith and did something that I thought I would never do it in the first quarter of my life. I was grateful that this happened and changed the way I think life is‚ making me more independent. Since young‚ it was my dream to travel to Europe and bask in the unique culture with a long history. Exactly a year later‚ my dream finally came true. I was about to travel to my dreamland and what’s more? This was my first time
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There are not very many big things in my life that have changed the person I am now but I think that my first trip to Hawaii may be one of the very few events that have. I think that through this experience I have since loved exploring and traveling to new places which is a quality that I think is a big part of who I am. On the night of my birthday in December of 2014 as I finished opening my last present my mom went upstairs‚ when she came back down I noticed she had something in her hand. As she
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When I was young I always dreamed of flying on a plane. Finally‚ my dream was coming true‚ and I was on my way to the USA where I had always known I would end up. This was my first trip on an airplane‚ and it was also one of the most memorable experiences of my life. I remember everything about my first flight‚ and it was a lot to remember since it took twenty-seven hours from start to finish. The fight did have one stop in Japan‚ but that was just to change planes. Once my parents and
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Kierra Bazilio 9/15/13 My First Trip Back Home to California (rough draft) “Ring! Ring! Ring!” went the tune playing from my cell phone to wake me up at five thirty in the morning. It was a gloomy Monday morning when I woke up for school that day. I knew staying up socializing with my brother leondre was a bad idea‚ but I did it anyways. I was awake‚ but my bed didn’t want me to get up. I laid there for ten more minutes until I realized I really had to get up before I was late for school
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Hong Kong Disneyland had mechanisms in place to adapt to local Hong Kong culture‚ yet these means appeared to be partially ineffective. Why? Despite hard efforts of management‚ during 1 year there were some difficulties Chinese Disneyland faced to. One of the biggest problems was the Lunar New Year Holiday. It took place when administration of park didn’t take into account some particularities of Chinese people consumption habits. This fiasco led to many complaints‚ ticket returns and‚ importantly
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