SITUATION ANALYSIS EXTERNAL ANALYSIS Opportunities: • The growing popularity of organic food with the sales growing by 64 percent from last year. • The dog food industry can benefit from the absence of a completely frozen dog food market in the Boston metropolitan area. • More than fifty percent of the dog food market is still untapped thus there is an immense potential to grow in this market. Threats: • There are almost 50 dog food manufacturers with 350 dog food brands
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First in Show Pet Foods Case Analysis Central Strategic Issue First in Show Pet Foods‚ Inc is in the process of launching a new dog food product to supermarkets called Show Circuit. Show Circuit is currently the number one dog food for show dog kennels. First in Show Pet Foods is trying to get the product as mainstream as possible. They want people to recognize the product immediately by seeing its logo and they want to make sure that consumers are aware that the pet food is sold in the freezer
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AND PROBLEM DEFINATION: First in Show Pet Foods‚ Inc. is a major producer of dog food for show-dog kennels in the U.S‚ and is now a supplier of a high quality dog food for show dogs called Show Circuit. The situation facing First in Show Pet Foods currently is one of expansion. First in Show wants to break into the world of retail branded pet food. The company has to choose the best suitable Advertisement and Trade Strategy. INDUSTRY AND MARKET ANALYSIS: The dog foods are distributed through two
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following SWOT Analysis ledger is for First in Show Pet Foods Inc.‚ new frozen dog food product “Show Circuit”. It displays the Internal and External factors that will affect “Show Circuits” introduction to the pet food market. Although “Show Circuit” will need to reshape its prospective target markets views on conventional dog food‚ it has a researched and proven formula that will provide an improvement in dogs’ coat shine. With the current market trend projecting an increase in dog food sales‚ the
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FIRST IN PET FOODS‚ INC. SHOW CIRCUIT FROZEN DOG FOOD 1. How would you describe the household dog food market? a. Dog food sales in US; i. Sales of dog food will total about $10 billion in 2009 b. Percentage of households that buy prepared dog food; i. Less than half of the 65 million U.S dog owners c. Dog food distribution channels; sales per distribution channel i. Supermarkets dispense 36% which represents $3.6 billion ii. The other 64% go to mass merchandisers 1. Wal-mart 25% 2
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First in Show Pet Foods Strategic Issues & Problems: First in Show Pet Foods‚ Inc. is a popular‚ well known producer of dog food for show-dog kennels in the United States (Kerin & Peterson‚ 2010). This is an understood and established A tier market segment product in the ever popular consumable product segment. The strategic issue on the table for First in Show Pet Foods is marketing a new‚ premium dog food option called Show Circuit. Show Circuit will be packaged in 15-ounce plastic
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is the Break even. The Break even point is the point at which revenue is exactly equal to costs. At this point‚ no profit is made and no losses are incurred. The break even point can be expressed in terms of unit sales or dollar sales. That is‚ the break even units indicate the level of sales that are required to cover costs. Sales above that number result in profit and sales below that number result in a loss. The break even sales indicate the dollars of gross sales required to break even. The determination
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Break-Even Analysis FIN/200 July 29‚ 2010 Justin Henegar 13. Healthy Foods‚ Inc.‚ sells 50-pound bags of grapes to the military for $10 a bag. The fixed costs of this operation are $80‚000‚ while the variable costs of the grapes are $.10 per pound. a. What is the break-even point in bags? 80‚000/5= 16‚000 bags- This is the company’s break-even point because the variable per unit would be $5.00 if it’s .10 per pound with a 50-lb bag. The other answer I received was 8‚080 bags but this would
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Break Even Analysis A break even analysis is a method used widely by businesses to assist them with finance. The break even analysis shows a business when their amount of revenue is equal to their costs. This is known as the break-even point. Although the break even analysis shows many other things‚ this is the main thing companies look out for when composing a break even graph. The break even analysis is very important to businesses as it a way of measuring their success over a certain period of
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Break even analysis is an important part in production management and decision making. In this assignment‚ the key elements of the break-even analysis will be discussed. The key elements of break-even analysis are fixed cost‚ variable cost‚ total revenue‚ break-even point and margin of safety. Although break-even analysis is very useful‚ it has disadvantages. Break-even analysis is based on the production cost of the company which includes the fixed cost and variable cost. Then the total cost of
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