Brand Portfolio Strategy and Firm Performance Brand Portfolio Company should run their brand as a portfolio. It helps marketing department to vary their focus on different brands according to the strength of the brands. Portfolio approach is not essential when there are small numbers of brands in a portfolio. Increasing the number of brands in a portfolio imposes complexity on product development‚ sourcing‚ manufacturing‚ distribution‚ sales channel model and marketing promotions. Company can try
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collection policy. The firm is not required to accept the credit policies employed by its competition‚ but the optimal credit policy cannot be determined without considering com¬petitors’ credit policies. A firm’s credit policy has an important influence on its volume of sales‚ and thus on its profitability. 14-10 People or firms borrow on a short-term basis in spite of increased risk for reasons of flexibility. If its need for funds is seasonal or cyclical‚ a firm may not want to commit itself
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The strategy of IKEA adopted was cost leadership strategy. The cost leadership strategy is an integrated set action taken to produce goods or services with feature that are acceptable to customers at the lowest cost relative to that of competitors. Firms using the cost leadership strategy commonly sell standardized goods or services to the industry’s most typical customers. IKEA sells a lifestyle that customers around the world embrace a signal they have arrived good taste and recognize value. “If
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caused by an inappropriate organization design. Explain how a firm’s structure could systematically increase its costs and place it at a strategic disadvantage. Contingency theory is the idea that there is no uniformly “best” structure for all firms in all circumstances. Contingency theory has focused on three factors that may affect the relative efficiency of different structures: * Technology and task interedependence * Example: Telecommunications advances have vastly improved the
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about work that can be routine and standardized is a major challenge for Siegel. How could he use technical‚ human‚ and conceptual skills to maintain an environment that encourages innovation and professionalism in his CPA firm? * Like most office jobs‚ working in a CPA firm is like undergoing a never-ending routine and based-on-standard work procedure. People get the assumption that those who work here live a dull and boring life. But Steven Siegel is planning to change that. The different perceptions
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diversified business group. We find that Korean chaebol-affiliated firms have shown some dramatic changes in the costs and benefits along the three time periods (1984-1988‚ 1990-1995‚ and 2001-2003). Korean chaebol-affiliated firms did not suffer a value loss relative to non-affiliated firms in the 1980s and did so in the 1990s‚ but in the post-crisis period‚ they are rather experiencing value gains. Chaebol-affiliated firms’ value loss/gains hold even after controlling for the relatedness of
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implemented by regulatory bodies result in reactions by managers and investors. In the case of SFAS 19‚ the SEC required that oil and gas companies use the successful-efforts method of accounting for the costs of oil and gas exploration. Although some firms already used this method‚ many companies would be switching from the full-cost method. The difference between these methods is that the successful-efforts method requires that costs associated to unsuccessful exploration be charged to current expenses
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Users of Wood Sawmills Timber Tracts Retailers of Paper Products Intermediate Users of Paper Pulp and Paper Manufacturing Logging 1.3 Economic Attributes Framework Applied to the Specialty Retailing Apparel Industry. Demand. Firms attempt to compete on design‚ colors‚ and other product attributes‚ but apparel is largely a commodity. Demand is somewhat cyclical with economic conditions; customers tend to delay purchases or trade down during economic downturns. Demand is seasonal
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How to communicate effectively about redundancy When it comes to dealing with redundancies within a firm‚ internal communication is often neglected. But this should always be a priority‚ because it creates engagement‚ and engagement is crucial to productivity. During and after restructures‚ it becomes even more important. A redundancy round is an emotional time for the firm‚ both for the lawyers leaving and the lawyers staying. This is especially true if partners have to be let go‚ which is a bit
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international strategy and mode of entry have been selected‚ the firm turns its attention to implementation issues (see Chapter 11). Implementation is highly important‚ because international expansion is risky‚ making it difficult to achieve a competitive advantage (see Figure 8.1). The probability the firm will be successful with an international strategy increases when it is effectively implemented. International Diversification and Returns Firms have numerous reasons to diversify internationally.134
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