Bridgestone/Firestone‚ Inc. officially announced that it was recalling 6.5 million of its Wilderness AT tires‚ most of which had been installed on Ford’s popular SUV‚ the Explorer. It was reported that Explorers equipped with Wilderness AT tires had been involved in a large number of rollover accidents on the USA high way leading to more than 170 deaths and over 700 injuries‚ and more than 40 deaths in the other countries. After August 2000‚ Ford announced a recall of more than 1 million Firestone tires
Premium Quality management Quality control Ford Motor Company
Report In August 2000‚ Ford Motor Company and Firestone Tire Company recalled 6.5 Million ATX and AT tires that had been installed on Ford’s Explorer model SUV. At the time‚ it appeared as though Ford and Firestone were doing the right thing. They had found out that the tread separated on Ford Explorers in states with intense heat‚ such as Florida and Texas. However‚ it later came to light that both Ford and Firestone had known about these problems earlier than 2000 and that Ford had even had a similar
Premium Ford Motor Company
Ben Lake Prof Guo Business Ethics 23/04/2014 Case Analysis #2 – The Ford/Firestone Debacle I) Case Summary Introduced to the market in 1990‚ the Ford Explorer quickly became the most popular sport utility vehicle In America. SUV’s are designed to travel off-road‚ are built high off the ground to clear rocks and other obstructions underneath. The explorer fulfilled consumers’ desire of comfort and ruggedness. Ford’s engineers designed the Explorer to use the same truck frame as its older Ranger
Premium Ford Motor Company
the Firestone and Ford Tire controversy. They were both beneficial companies in this society. Henry Ford was the person who founded the company Ford Motor Company. It was largely responsible for initiating the era of mass-consumption and mass-production in the American economy. Ford’s business provided people‚ standardization‚ the assembly line‚ and high wages for workers. The Firestone Tire Company was founded on a determination to offer the quality and services offered. If Firestone and Ford Tire
Premium Ethics Business ethics Morality
Tara D. Griffin November 2‚ 2014 MGT 500 Ford Explorers with Firestone Tires: Ill-Handling a Killer Scenario A product defect that leads to customer injuries and deaths through manufacturer carelessness constitutes the most serious crisis that any firm can face. In addition to destroying brand reputation‚ ethical and social responsibility abuses are involved‚ and then legal and regulatory consequences. Managing such a crisis becomes far worse‚ however‚ when the manufacturer knew about the problems
Premium Ford Motor Company
Firestone Case Danger on the Highway: Bridgestone/Firestone¡¦s Tire Recall Bridgestone/Firestone‚ Inc.‚ based in Nashville‚ Tennessee‚ has been in the business of making tires since 1900‚ when Harvey Firestone founded the Firestone Tire & Rubber Company in Akron‚ Ohio. Firestone was acquired by Bridgestone USA‚ Inc.‚ a subsidiary of Tokyo-based Bridgestone Corporation‚ in 1990 for $2.6 billion. Today‚ the company markets 8‚000 different types and sizes of tires‚ and a host of other products. The
Premium Ford Motor Company
The Firestone/Ford Tire Controversy (A) 1.) Why did Sears‚ Ford and Firestone react differently to the same incident? Sears was one of the largest retailers of Firestone tires in the United States during the 2000 controversy. As they were simply just a dealer of tires to the public‚ they were inclined to halt sales of the tires before the official recall was announced for the benefit of their customers. Even though they had a longstanding relationship with Firestone‚ they had to pull the tires
Premium Ford Motor Company
One of the latest recalls involves two companies‚ which are the Ford Motor Company and Firestone. About 290‚000 Firestone tires will be replaced on Ford cars; this action was taken after several accidents happened. Some of the accidents were associated with the death of the drivers. Firestone and Ford Motor’s reputation and public image were affected after this recall (Hakim‚ 2004). Newsweek specified that some of the worst companies in the plant are companies that concentrate on utilities. Peabody
Premium Management Ford Motor Company General Motors
Firestone History Firestone has been the leading provider for United State’s tire manufacturing for more than 100 years. They have won multiple awards in quality and environmental. As well as providing tires for many car companies‚ they also contribute a huge role in auto racing history. A man named Harvey S. Firestone started Firestone when there was a huge desire for innovations. Mr. Firestone saw the potential for his tire making idea and knew that it would change America forever. His idea
Premium Ford Motor Company
Ford and Firestone’s Tire Recall: The Costliest Information Gap in History On August 9‚ 2000‚ Bridgestone/Firestone Inc. announced it would recall more than 6.5 million tires‚ most of which had been mounted as original equipment on Ford Motor Co. Explorers and other Ford light trucks. Bridgestone/Firestone had become the subject of an intense federal investigation of 46 deaths and more than 300 incidents where Firestone tires allegedly shredded on the highway. The Firestone tires affected were
Premium Ford Motor Company