Lappeenranta University of Technology School of Business AC40A0101 Cross-Cultural Marketing Strategies Responsible Teacher Hanna Salojärvi Effects of Culture to Marketing in Italy 29 November 2010 TABEL OF CONTENTS 1. Introduction 2 2. Cultural Characteristics 4 3. Hofstede’s dimensions 8 4. Implications for marketing 10 5. Conclusions 12 References 14 Introduction The developing globalization process and companies orientation toward world markets lead to great
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learned values‚ norms of behaviour‚ means of communication and other outward expressions which distinguish one group of people from another”‚ or the collective programming of the human mind Main two theorists in Culture- Hofstede as the main and Trompenaars relational dimensions Dimensions are: Power distance‚ Individualism‚ Masculinity / Femininity‚ Uncertainty avoidance‚ Long term orientation Internal Cultural issues exist between the Netherlands and the UK. UK is high on Individualism and Masculinity;
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have stated that the average temperature will likely rise a further 1 to 6 °C still during the 21st century. Global warming is causing numerous problems all around the world‚ but fortunately only a small percentage of those problems are found in Finland. However‚ though we might not have the same amount of problems‚ as for example USA has‚ we still are affected by global warming. The increasing average temperature speeds the growth of the forests and cultivates the harvest of the farmers. Yet‚ the
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4/22/13 China - Geert Hofstede THE HOFSTEDE CENTRE (index.php) GET CERTIFIED Select a Country United States in Intercultural Management and (/certification- Culture by Organisational courses.html) in comparison with the below China THE HOFSTEDE CENTRE (thehofstede-centre.html) 118 80 91 GEERT HOFSTEDE (geerthofstede.html) NATIONAL CULTURE (nationalculture.html) 66 DIMENSIONS (dimensions.html) 62 30 46 29 40 COUNTRIES (countries.html) APPLICATIONS (applications
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Le management interculturel Sylvie Chevrier The book structure This book has been released for the first time in 2003. Le management interculturel features 127 pages containing an introduction (from page 3 to 7)‚ four main chapters (from page 9 to 120)‚ a conclusion (pages 121 and 122)‚ a bibliography (from page 123 to 126) and finally a table of contents at the end of the book (page 127). The book is written in French and can be found in the collection «Que sais-je?» at the Presses Universitaires
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M/s ZYCUS INFOTECH PRIVATE LIMITED a company registered under the Companies Act 1956 and having its office at Plot no. GJ.07‚ SEEPZ++‚ SEEPZ SEZ‚ Andheri (E)‚ Mumbai – 400 096 hereinafter referred to as the “ZYCUS” The terms ZYCUS INFOTECH PRIVATE LIMITED and the Vendor wherever the context admits‚ unless repugnant to the meaning hereof‚ shall always mean and include their respective authorized employees‚ agents‚ successors in business and permitted assigns. WHEREAS The vendor has represented
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Personal Analysis The two famous anthropological scholars‚ Edward T. Hall and Geert Hofstede have given us the cultural theories which explain and contrast the differences between two main distinguishable cultures‚ high and low context cultures‚ as a whole. However‚ as an individual‚ I cannot entirely rank myself in an absolute sense of any particular cultural context yet. Therefore‚ a closer and careful look into each criteria separately is needed in order to analyse my personalities and to clarify
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Did you know Finland is very different from the USA in spirituality‚ philosophy‚ beliefs‚ lifespan‚ and music? If you want to live in Finland then you will be able to listen to awesome music and have good spirituality. Lifespan is varied from the USA to Finland. The music and dance enjoyed by Finland and the USA are quite different. Amorphs helped kick off the international folk metal explosion. Finland invented death metal music‚ and also combine folk music with death metal to make what they
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Did you know that the USA and Finland both have wolves‚ lynx‚ and bears common? They have a lot of similar qualities when you look at their animals. If you compare outdoor leisure at these 2 locations‚ you will find that they have much in common. I you are looking for a different place that has these certain similarities‚ then Finland would be good for you. Finland and the USA have a lot similarities when it comes to animals. In Finland‚ the national bird is the Whooper Swan. The have a list called
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The Indian culture referring to the Seven Dimensions of Trompenaars and Hampden-Turner (THT) In order to explain the Indian culture according to THT´s cultural dimension it is necessary to have some general information in the back of the head. India is a Democratic Republic consisting out of 26 states each having an own government.( Kobayashi-Hillary‚Mark: 2004: 6) India belongs to the Commonwealth of nations due to the fact that it has been a British colony in the 19th century. This association
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