Prepared for: Chipotle Submitted By: December 14‚ 2011 I. Introduction to Chipotle Introduction Chipotle Mexican Grill is a leading force in its commitment to buy food from sustainable sources that do not have a negative impact on its menu pricing. Besides leading the way in the fast casual dining experience‚ it also supports farming initiatives that develop and practice best standards. Chipotle is also active in its environmental commitment to working to reduce its carbon footprint
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Introduction/History What comes to mind when you think of the restaurant Chipotle? Would you say Mexican food with a fast casual environment? Well there is so much more to this publicly traded company. Chipotle was founded in 1993 by Steve Ells who is a trained chef. Steve originally opened the first Chipotle restaurant with the intention of building a place where you could eat delicious food of the finest ingredients cheaply. In 2006 they became publicly traded and have steadily grown from
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Restaurant Industry: Chipotle Mexican Grille‚ Inc. TABLE OF CONTENTS Chipotle Overview 3 Industry Overview 3 Key Macro External Forces 4 Five Competitive Forces 4 Major Factors Causing Fundamental Changes 4 External Analysis 4 Key (or Critical) Success Factors 4 APPENDIX – 1 4 APPENDIX – 2 4 External Factor Evaluation (EFE) Matrix 4 APPENDIX – 3 4 Competitive Profile Matrix (CPM) 4 APPENDIX – 4 4 APPENDIX – 5 4 Content Topics 4 Bibliography 18 Chipotle Overview
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Title: Chipotle Success Chipotle Success . Just the Facts Chipotle was founded by Steve Ells in Denver Colorado July 13‚ 1993 near the University of Denver. Steve started by offering a small menu consisting only of a large burrito‚ tacos‚ chips and guacamole (Daszkowski‚ Don‚ June 28‚ 2010). He needed to sell 107 burritos a day to be able to make a profit‚ but in months time he was selling more than 1‚000 burritos a day! In February 1998 McDonalds agreed to buy a minority stake in
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Chipotle’s History: Chipotle Mexican Grill was originally opened in 1993‚ in Denver‚ Colorado. By 1996‚ there were eight Chipotle serving the Denver area. Chipotle brings on outside investors in 1998‚ and by 1999 McDonald’s became Chipotle’s majority holder. The company went public in 2006 and listed under NYSE with symbol: CME. As of Dec 2011‚ the company operates 1‚230 restaurants in the U.S.‚ two in Toronto‚ Canada‚ and two in London‚ England. The founder and CEO‚ Steve Ells‚ started with
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be helping us understand financial statement analysis in a much broader way. It will also help us understand the implications of financial statement analysis to the management. This report will contribute additional knowledge on how to analyze the financial position of a company to determine if it is earning or losing. II. OBJECTIVES 1. Know and explain the various ways financial statements are analyzed. 2. Know and explain the objectives of financial statement analyses. 3. Know
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Statement of the problem Lakers bar and grill aims to offer its product and services at a competitive price to meet the demand of the middle-to higher-income local market area residents and tourists. This study wants to find out the feasibility of establishing a bar and restaurant and to answer some problems in management functional areas. Marketing Aspect a. How many market shares are targeted to achieve? b. What are the pricing techniques that can be used? c. How many is the demand
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The analysis of financial information refers to the process of the critical examination of the financial information contained in the financial statements in order to understand and make the decisions regarding the operations of the firm. There are four kinds of analysis namely; external analysis‚ internal analysis‚ horizontal analysis and vertical analysis. The external analysis is done by outsiders who do not have access to the detailed internal accounting records of the business firm. When it
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Financial Statement Analysis vs. Operating Indicator Analysis Financial analysis focuses on the data contained in a business’s financial statements (Gapenski‚ 2012). Financial statement analysis is applied to historical data‚ which comprise the road map for the business’s future (Gapenski‚ 2012). Financial statement analysis is used to trend for the future at the current condition. The financial statement analysis is supplemented by operating indicator analysis. Operating indicator analysis uses
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Financial Statement Analysis Chandra Sekhar Mishra VGSOM‚ IIT Kharagpur Outline Financial Statements and their Content ●Why Financial Statement Analysis (FSA)? ●Tools for FSA ● Financial Statements ● Balance Sheet ● ● Statement of financial position Statement of Assets and Liabilities ● ● ● ● Income Statement ● Statement of financial performance ● ● Assets: What a business owns Liabilities: What a business owes to non-owners Equities: What a business owes to owners Revenues and Expenses
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