1.1 INTRODUCTION: Retail Banking has always been an integral part of the banking activities world over‚ but it is only in the recent past that it has gathered momentum. Though internationally this revolution started in the 1980’s‚ as far as India is concerned‚ the post- liberalization era marked the starting point of retail banking revolution with new generation private banks and foreign banks taking the lead. Retail banking has been the focus of attention for the banking industry. Changing
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integrated supply chain explaining how it supports the "fast fashion" model. Zara‚ Spanish clothing with retail chain throughout the world is probably the world’s fastest growing retailer with almost a thousand stores. Zara has it own unique business model that enabled Zara to be compete with its competitors‚ and it’s driven by Zara’s "fast fashion" with its vertically integrated supply chain. Vertically integrated supply chain allowed Zara to successfully build up a strong retail chain combine with
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Marketing Mix and Petrol Retail Outlet As of December 2010‚ there were 207 petrol stations in Singapore. These stations are owned and operated by four major players in the petroleum retail industry. They are; Shell Eastern Petroleum Pte. Ltd (Shell)‚ ExxonMobil Asia Pacific Pte. Ltd (Esso)‚ Chevron Corporation (Caltex) and Singapore Petroleum Company (SPC). In this essay‚ we’ll be looking at how these four players apply the Marketing Mix in running their petrol stations across Singapore. Marketing
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organisations. Some flights leave at regular intervals with tickets being purchased up to the day of departure by the general public‚ where as charter flights are arranged by request. They can be used for a variety of purposes for example flighing time and moving passengers‚ the price for this service is usually higher than using a traditional passenger or cargo airline The products and services are made available to agents due to who they are linked with. Independents build links with accommodation providers
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Retailing VTU notes PART-B- RETAIL MANAGEMENT MODULE 5 - RETAIL MANAGEMENT Retail Management: Definition: “Retailing consists of activities involved in selling goods and services to ultim ier. Retailers will be interested to assess the working of the supplier on paramerter such as innovation‚speed of new product or variant introduction‚ sampling service‚ marketing support(advertising and promotion) and handling queries and complaints. CATEGORY MANAGEMENT: Category management is the
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Títol : Zara and Benetton: Comparison of two business models Volum: I de I Alumne:Amalia Paola Palladino Director/Ponent:Jose M. Cabré Garcia Departament:Organización de Empresas (OE) Data: 28 Junio 2010 Data:28 June 2010 DADES DEL PROJECTE Títol del Projecte: Zara and Benetton : Comparison of two business models Nom de l ’estudiant:Amalia Paola Palladino Titulació:Ingenieria Superior Infomatica Crèdits:37‚5 Director/Ponent: Jose M. Cabré Garcia Departament:Organizazión de empresas
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e-Promotional strategies in the selected Retail Outlets_____________ e-PROMOTIONAL STRATEGIES IN SELECT RETAIL OUTLETS IN BANGALORE A DISSERTATION SUBMITTED IN PARTIAL FULFILMENT OF THE REQUIREMENT FOR THE AWARD OF MBA DEGREE OF BANGALORE UNIVERSITY BY Gaurav Sharma (Reg no: 05XQCM6025) Under the guidance and supervision Of Dr. K.V.Prabhakar Senior Professor M P Birla Institute of Management Bangalore M P BIRLA INSTITUTE OF MANAGEMENT (Associate Bharatiya Vidya Bhavan) BANGALORE MAY 2007
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comfortable life”‚ according to the manager of the Calicut store. The image of the store was gathered from a number of consumer interviews that we conducted in and around the store. Most consumers felt that it was a very family friendly locality and the outlet itself was planned in a manner that made it convenient for families. It was also reputed to be easy-to-access‚ affordable in terms of prices‚ and a store where pretty much all the family requirements are available. Site Location As we can see
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INDUSTRY INSIGHTS PRESENTS: Shaping Retail: The Use of Virtual Store Simulations in Marketing Research and Beyond A supplement to Shopper Marketing TABLE OF CONTENTS Executive Summary .............................................................................................................................................................3 Introduction ..................................................................................................................................
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Attributes Affecting Retail Outlet Selection Outlet image –A consumer’s or a target market’s perception of all the attributes associated with a retail outletAttributes Affecting Retail Outlet Selection Store image - perception of all the attributes associated with a retail outlet. Retailer Brands Store brands are closely related to store image‚ and at the extreme‚ the store or outlet is the brand. _Traditionally‚ retailers carried only manufacturers’ brands‚ and only a few‚ such as Sears
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