The spirit of humans has always been to try to go higher‚ deeper and faster. This is why Felix Baumgartner decided to do something that no one else has done before. Some people say that it is the most important event that happened in 2012. Which leads me to ask: Is Project Stratos the most important event of 2012? In my view‚ yes. To prove my thesis‚ Mr. Lemieux‚ I will address the two following arguments: Felix broke several world records and he helped scientists to improve their knowledge about the
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Red Bull Stratos Project by Mihaly Kiss Project Management Dr. Patricia Nemeth The need for the project The purpose of the Red Bull Stratos mission is to transcend human limits. Supported by a team of experts Felix Baumgartner ascended to 128‚100 feet in a stratospheric balloon and made a freefall jump rushing toward earth at supersonic speeds before parachuting to the ground. His successful feat on Oct. 14‚ 2012 holds the potential to provide valuable medical and scientific research
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Yesterday‚ Felix Baumgartner broke the sound barrier in a 24-mile space jump‚ which shattered the existing record for the highest altitude skydive. The event‚ titled Red Bull Stratos and sponsored by Red Bull Energy Drink‚ conformed to the company’s slogan: “Red Bull gives you wings.” The space jump gave Red Bull roughly 8 million eyeballs watching live coverage of the feat and Red Bull’s logo‚ but will it amount to an increase in revenue for the company and endorsement opportunities for Baumgartner? “The
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project underlines a broad cultural shift in marketing where brands are attempting to improve society‚ not just their bottom lines‚ writes Nicola Kemp Red Bull Stratos It was a greater feat than any 30-second spot has ever achieved: skydiver Felix Baumgartner dropped from near-space (23 miles high) back to the Earth’s surface. It was an astonishing display of the value of human endurance‚ of adventure‚ investment and commitment. The fact that this mission to the edge of space was‚ in fact‚ funded
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kayaking‚ free-skiing‚ base jumping‚ freeclimbing‚ mountain biking‚ paragliding‚ triathlon and windsurfing to name a few. Supporting those in the industry‚ Red Bull sponsors many extreme sports athletes all over the world such as‚ Basejumper Felix Baumgartner‚ Kitesurfer Robby Naish‚ Kayaker Shaun Baker and Skateboarder Ali Cairns. Red Bull is also heavily involved in motor sports from Formula One to Superbikes. Source:
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is considered like the "leader" of the energy drinks market in the world with 70% of market share in 2012. - Marketing strategy * A lot of sports events‚ promotions and campaigns (like street marketing) * Sponsorship (F1 Red Bull Team‚ Felix Baumgartner‚ Shaun White…) * Original communication strategy and efficient (http://www.redbull.fr/cs/Satellite/fr_FR/Video/Le-nouveau-clip-du-Monde-de-Red-Bull-au-cinema-021243076490242) -Innovation * Innovating recipe of energy drink containing
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recover much of its marketing costs through content sales RAJIV RAO New Delhi‚ 11 April n October 2012‚ Red Bull launched Stratos‚ an audacious event where it sent parachutist Felix Baumgartner up 39 kms into the stratosphere in a balloon so he could jump and break the sound barrier while free falling. Baumgartner became the first human to do so. The stunt‚ which Red Bull had been planning for seven years‚ was itself perhaps not so surprising when you consider the company had been sponsoring
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Rebecca Kinstler Individual Marketing Plan 14 December 2012 Executive Summary Environmental Analysis Red Bull has been known for its original energy drink‚ their target market being college students and young adults. They have a product style that is well known and a taste that is loved by many. Although this is the case‚ they have come out with other flavors of their energy drink‚ to aim more towards the young adult females of their target market. Against Red Bulls competitors who have had
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series called Red Bull Air Race where pilots fly around a course in a race for the fastest time. They also have Red Bull FlugTag‚ a contest in which people build homemade flying machines to launch off a pier. Red Bull recently just launched Felix Baumgartner from the edge of space. And one event that proves Red Bull’s commitment to its wing-giving promise is Red Bull Paper Wings‚ a worldwide paper plane competition. Red Bull FlugTag Red Bull Paper Wings Can Red Bull’s 8.3 ounce can has
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Agendas and Instability in American Politics – Frank R. Baumgartner & Bryan D. Jones (Precis) In this book‚ authors Baumgartner and Jones present an analysis of the nature of the policymaking process and national agenda setting. The authors’ methodology in this study was to conduct an empirical study examining national policy issues over time and then highlight any notable patterns. In the book‚ the authors develop a political model to account of long periods of stability in policies where
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