Marketing: Creating and Capturing Customer Value By: Faisal Sultan Ali JAIBP Associate Chartered Banker MBA (Executive) IBA‚ Karachi M.Com‚ University of Karachi Outline • What is Marketing • Understanding the Marketplace and Customer Needs • Designing a Customer-Driven Marketing Strategy • Preparing an Integrated Marketing Plan and Program • Building Customer relationships • Capturing Value from Customers • The Changing Marketing Landscape What Is Marketing? Marketing is a process by
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Creating a Successful Employee Value Proposition Create a clear‚ compelling and distinctive description of what a position offers candidates and current employees. 1 Employee Value Proposition What is an Employee Value Proposition (EVP)? An Employee Value Proposition (EVP) is a clear‚ compelling‚ and distinct description of what candidates and employees will experience from their overall work situation within your organization. This “experience” is made up of the type of work the employee
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Diversification Strategies BUS 508 Contemporary Business Seena S. Nelms Strayer University Diversification Strategies What is diversification? According to the Merriam-Webster Dictionary online‚ diversifications means to produce variety or to engage in varied operations. Diversification is a strategy that takes companies into new markets with new products and services to increase their profitability. Some corporations have diversified and succeeded‚ while other have
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TYPES OF CORPORATE DIVERSIFICATION When a firm chooses to diversify‚ it faces a decision as to how related the new business(es) is(are) to the existing businesses of the firm. When Charles Bluhdorn was CEO of a company called Gulf+Western in the 1950s‚ he diversified into a host of industries: motion pictures (Paramount Pictures‚ the makers of The Godfather‚ Chinatown‚ and other movies)‚ clothing‚ cigars‚ zinc mines‚ auto parts‚ and sugar‚ among others! In contrast‚ a company such as Cooper
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Marketing 02/20/2013 Adidas Diversification All throughout Adidas history‚ the company’s objective has been to grow and expand. Adidas is the Group’s core brand and is a leader in the sporting goods market. Adidas Group is conformed of: Ashworth‚ Rockport‚ Reebok Sportswear Company and Salomon group (Adidas Strategy). These mergers helped the company expand its product line by penetrating into already existing markets‚ as well as give Adidas a competitive edge to compete worldwide and to
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1. Accounting Treatments Capital Lease -Lessee Initially‚ the lessee recognizes the asset under his property‚ plant and equipment. The amount that should be debited is the Lower of asset’s fair value and present value of minimum lease payments. The present value is determined by discounting minimum lease payments using interest rates implicit in the lease. Also‚ initial direct cost that the lessee incurs in relation to the lease is added to the cost of recognized asset. On the credit side of
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Markowitz attacks hedge fund diversification claims Author: Kris Devasabai Source: Risk magazine | 26 Feb 2014 Nobel prize winner Harry Markowitz says alternative investments may not deliver the diversification benefits sought by investors Harry Markowitz‚ one of the pioneers of modern portfolio theory and 1990 Nobel prize winner‚ has claimed alternative investments such as hedge funds rarely offer the diversification benefits sought by their investors. "The people selling these products
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grade of_____ Done this ___ day of ______ 2009. DR. GLENN C. CARO Member DR. MARIA FEVELINA C. BALUYOT Chairman/Adviser CHAPTER I INTRODUCTION FedEx Express is a cargo airline based in Memphis‚ Tennessee USA. It is the world’s largest airline in terms of aircraft and in terms of freight tons flown. It is a subsidiary of FedEx Corporation and delivers
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Information Systems Maruti Suzuki 1. What were the business challenges facing Maruti Suzuki management prior to adopting the Oracle suite ? Because of the fact that Indian automobile industry market is the faster growing in the world‚ Maruti Suzuki has to cope with a growing demand‚ an extent of the company which is the leader on the Indian automobile market. Indeed‚ Maruti Suzuki needed an efficient technological tool which inter-connects the different sectors of the company‚ and permit
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In this day and age‚ it is hard to find someone who truly works hard enough to get what they want. A majority of society just sits around and takes advantage of the government‚ not bothering to lift a finger or to actually work. However‚ one individual particularly I have always looked up to because of his hard work is my father. No matter what the weather consists of‚ how terrible he is feeling or what all he has to sacrifice; he has constantly made it his priority to work hard to support his family
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