describe market segments. Targeting: Evaluate segments and decide which one to pursue Positioning: Design a product and marketing mix to meet the segment’s needs Differentiation: Differentiate the firm’s market offering to create superior customer value Positioning: A market offering occupying a clear‚ distinctive‚ and desirable place relative to competing products in the minds of target consumers. 1. Geographic segmentation calls for dividing the market into different geographical units such
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Creating a Positive Classroom Environment A classroom should be one of inquiry and open-mindedness. In order to foster a classroom of students who feel comfortable asking questions and are open to other students’ ideas it is imperative to create a positive‚ safe environment and learning community. I believe that students should feel like their classroom has high expectations‚ in how everyone treated each other‚ and in how learning took place. Creating a classroom environment where all students feel
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St Patrick’s College demonstrates that Peter also cannot find a sense of belonging with the place. Peter was uncertain about his schooling years which represented through various activities he was involved during his journey to school. The school’s values and beliefs prevent him to feel a sense of belonging to that institution. "Like a foreign tourist‚ uncertain of my destination" is a simile that demonstrates Peter does not belong to the world. His cultural heritage
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organization located in Tallahassee‚ Florida defies those odds. The agency is located inside Bond Community Health Center the largest community health center in Tallahassee. The small agency is a pioneer of social change in the field of HIV/AIDS creating the only active Peer Navigator program. The Minority Alliance for Advocating Community Awareness and Action‚ Inc. (MAACA’s) mission statement is to empower the minority community through the linkage of services‚ the creation of culturally sensitive
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Business Plan for an Event Management Company in Vancouver BC‚ Canada In this assignment‚ I am going to reflect on a business plan of establishing an event management company in Vancouver‚ Canada. Before creating any business plan for my own company‚ I will analyse two event and catering companies which are successfully operating in Vancouver‚ Canada. Once these two companies have been analysed in significant detail‚ the prospects of establishing a new event management company in this city would
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eBay: Creating Customers on the Move The advent of mobile commerce (m-commerce) has begun to create significant changes in the way consumers make purchasing decisions. The introduction of online shopping first began to draw customers away from brick-and-mortar retailers‚ changing the location of where they made their purchases. The use of mobile devices has expanded the location of purchase decisions even further‚ so now consumers can make purchases from almost anywhere‚ so long as they have
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TASK 1 Afternoon teas are very popular and are an excellent way for chefs to demonstrate their skills at producing baked products. Prepare‚ cook and serve four items‚ at least one of which must be savoury that could be offered as part of an afternoon tea menu. For this task I have been asked to create a dish suitable for afternoon tea. I aim to make two savoury starters and two sweet desserts which could be eaten as part of a meal throughout the day as my target market is families cooking
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Define the term Cliche. ( Obvious remark) b) Write one sentence that contains a Cliche. ( You could solve your problem by facing it now) 4. Name and explain two types of prewritting. ( Brainstorming- Jptting down thoughts and ideas. Idea Web- Creating lists and webs of related words and ideas to organize your thoughts) 5. Choose one topic and write five-sentence paragraph using chronical order. ( First‚ pick up one piece of bread‚ take a knife and spread some mayo and mustard on it. Second‚
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Creating and Managing Effective Teams Managing a team of people can be tricky‚ but it can be even harder when those people come from different areas in the workplace. Not knowing a fellow team member can put a strain on the ability to work together‚ but with the proper training‚ and management skills‚ any team can accomplish the goals set for them. For this exercise I was asked to select a team of people to search for innovative ideas that would put the automaker on the leading edge . I selected
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assigned my team a one year project that will change the organization. In order to be successful over the course of the year a clearly defined plan will be developed and carried out that addresses differences in attitudes‚ emotions‚ personalities and values as well as increasing the teams motivation‚ satisfaction and performance. In any team environment success is contingent on the motivation‚ satisfaction and performance of the team. Each of these facets requires the other to be successful. First
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