The role of the Corporate Communication function in the organization A case of “best practice” FedEx Alessandro Colangelo * INTRODUCTION……………………………………………………………………….p. 2 * RESEARCH QUESTION...........................................................................................................p. 3 * METHODOLOGY…………………………………..................................................................p. 3 * ANALYSIS……………………………………………………………………………………...p. 4 1. The close alignment
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The Battle for Value‚ 2004: FedEx Corp. vs. United Parcel Service‚ Inc. I. Executive Summary This report will analyze the fierce on-going competition between the two companies that have dominated the package delivery service‚ FedEx Corporation and United Parcel Service‚ Incorporated. The situational analysis will explain the back and forth battle between in both popularity and profitability as these two companies try to gain market dominance. This part will also analyze the agreement between
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FedEx‚ a shipment company‚ considers the importance of their customers’ needs carefully; caring about the reason their customers choose their business and what their customers are expecting. While we generally think of such as service as one‚ which supplies the general public‚ in this report‚ we will focus on the relationships that FedEx develop and nurture between themselves and other businesses. Here‚ two main approaches to how they respond to other businesses needs are introduced. First of
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Tubeo_Roselie.Reaction on the Article: Creating Value out of Inflation.Feb 25‚ 2014 The article on Inflation of Prof Mansibang is optimistic and unconventional rather than lauded with cynicism and hopelessness‚ than most articles relating to it are commonly discoursed. It defines inflation in a simple‚ yet crisp‚ terms that anyone without a college degree could comprehend‚ well at least my 12-year old son did when I asked him to explain to me what that second paragraph meant. He said‚ after reading
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UNIVERSITY CASE STUDY FOR FINANCIAL MANAGEMENT CASE 4: The Battle for Value‚ 2004: FedEx Corp. vs. United Parcel Service‚ Inc. VALUE CREATION AND ECONOMIC PROFIT Lecture: 鍾 紹 熙 老 師 Group 3: F49802134 胡 秋 草 F49802153 高 玉 享 箮 Presentation date: 16th Apr 2012 I. OUTLOOK OF CASE 4 Case 4 mentions about the competition between two leading companies in package- delivery market. FedEx which is the largest foreign presence in China‚ with 11 weekly flights‚ serving 220
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FedEx vs. UPS Investment Recommendations Cases: The Battle for Value‚ 2004: FedEx Corp. vs. United Parcel Service‚ Inc. Joshua Kellam M03856832 Dr. Phelps 1/25/14 Executive Summary: The following document provides a review of FedEx Corp and United Parcel Service from there founding through 2003. The problem presented is whether to invest in FedEx or United Parcel Service before the expected market growth resulting from an air-transportation agreement established between
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Brand Community Strategies for Creating Value for Customers A brand community consists of a group of customers who share similar values‚ standards and culture while recognizing bonds of membership with each other and with the whole community. Benefits of deploying a brand community systems include customer brand loyalty‚ positive brand image‚ reduced marketing spend (since brand message is passed on through WOM within the community)‚ innovative products and services‚ and the likes. But
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FEDEX FedEx Marketing Plan Dedication to Innovation‚ Service & Responsibility MKTG 6352 2011 Table of Contents 1.2 Letter of Recommendation ..................................................................................................................................... . 3 1.3 Executive Summary ............................................................................................................................................. 4 1.4 Introduction‚ Background
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Strategic Marketing ! TOPIC 1 Creating value Pricing strategies The Role of Pricing The role of pricing Product Communicating Communicating value Delivering value Capturing value Promotion Distribution Price ! Profitability A 1% increase in price gives the biggest improvement in profit 2 compared to a 1% improvement in
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Event sponsorship as a value creating strategy for brands Dimitra Papadimitriou University of Patras‚ Patra‚ Greece Artemisia Apostolopoulou Robert Morris University‚ Moon Township‚ Pennsylvania‚ USA‚ and Theofanis Dounis University of Patras‚ Patras‚ Greece Abstract Purpose – The present research involves corporations that served as Grand National Sponsors of the Athens 2004 Olympic Games and aims to explore whether a strategic approach was employed in the acquisition and management of
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