centre of Barcelona and was the oldest part of the city with the worst reputation. It needed rebranding and to be regenerated. Regeneration is the process of coping with decline and encouraging re-urbanization. It is often a process that involves rebranding‚ this means that it; ‘refers to the creation of a new identity or image for a city or an area of that city to replace an identity that may have negative overtones’. For Barcelona‚ the area that needed rebranding was El Raval. Barcelona is the second
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Contents Executive Summary 3 Introduction 3 Candidate City Background 4 Istanbul - Turkey 4 Barcelona – Spain 5 Kuala-Lumpur – Malaysia 6 Disney selection criteria 6 KT decision analysis ( In Appendences) 7 Situational analysis 8 Dunker diagram (In Appendences) 9 Business‚ Disney and Culture 10 Disney and Success 11 Recommendation 12 Conclusion 13 References 14 Appendences 15 Mind Map 15 KT Decision Calculations 17 Dunker Diagram 18 Executive Summary Attached
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ia Tourısm & Society | SPAIN | Tourısm & Society | SPAIN | SPAIN 1. General Information About Spain 1.1. Geography Spain is a country located in South Western Europe. It borders two different seas‚ the Mediterranean Sea and the Balearic Sea‚ and the Atlantic Ocean. It shares land-based borders with France and Andorra to the North‚ and Portugal to the west. It is a member of the European Union. The Canary Islands and that the Balearic Islands also belonged to Spain. It is
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ol which you can continue to use while you are in Spain‚ it is nevertheless very important that you regularly consult your inbox at your ESADE e‐ mail address because this is often the only way we can reach you with urgent messages. 2 ESADE Barcelona–San Cugat Avenida de Torre Blanca 59 - 08172 St Cugat de Valles‚ Spain Phone: + 34 93.280.96.62 - Fax:+ 34 93.204.81.05
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Furthermore‚ these forms lend themselves to a myriad of individualized interpretations dependent upon the interpreter. All of this is just the beginning‚ in my opinion‚ of what makes Casa Batllo the premier building exemplifying the modernism movement in Barcelona. Casa Batllo was commissioned by Josep Batllo Casanovas in 1900 and constructed from 1904-1906. He employed Catalan architect‚ Antoni Gaudi‚ and building contractor‚ Josep Bayo Font. His original intention was demolishing the building and starting
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Federation of England was created 16 years later and in 1899 it organised the first All England Championships. Olympic history Badminton made its debut as a demonstration sport at the 1972 Olympic Games in Munich. It was not until the 1992 Games in Barcelona that it was officially included on the Olympic programme‚ with men’s and women’s singles and doubles events. The mixed doubles event made its debut in 1996 at the Atlanta Olympic Games. Since then‚ the number of events has remained unchanged. Although
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Zara Thrives by Breaking All the Rules - BusinessWeek Page 1 of 2 INNOVATION October 9‚ 2008‚ 5:00PM EST Zara Thrives by Breaking All the Rules How the Spanish apparel chain gets new designs into stores in two weeks while keeping costs low by Kerry Capell ARTEIXO‚ SPAIN Many U.S. apparel retailers are choking on slow-moving inventories as consumers hold back on spending. But Spain’s Inditex‚ whose Zara chain pioneered cheap chic‚ is zipping ahead. The $13.8 billion company‚ which
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which is located in Catalonia on 25th of June 1852. As a child‚ Gaudí suffered from arthritis which kept his school attendance low and forced him to spend more time outdoors with nature and animals. Approximately the year of 1870‚ Gaudí moved to Barcelona to study architecture at the Provincial School of Architecture. His marks were quoted ‘What had been produced in these two courses was either the work of an insane man or a Genius’. Motivation/Purpose of Designer: Gaudí’s parents‚ Francesc Gaudí
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Antoni Gaudi One of Spain’s most internationally recognized architects‚ Antonio Gaudi has left his mark throughout Barcelona and Catalonia. His whimsical vision and imaginative designs have brought a bit of magic to this historic region. Gaudi´s culmination of traditional elements with fanciful ornamentation and brilliant technical solutions paved the way for future architects to step outside the box. Born in Reus‚ Catalonia in 1852‚ Gaudi was the first in over four generations to leave the family
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in the last eight years that has create his own identity ‚ that’s Estrella Damm. Estrella Damm was founded in 1876 in Barcelona by Joseph Damm‚ and becomes the oldest beer in Spain. Currently Estrella Damm‚ owns more than 86% of the market share (in Catalonia)‚ and is one of the national beer brands most recognized in Spain. According to January 2012 CGA data‚ “beer of Barcelona”‚ Estrella damm is the fastest growing Premium larger Brand in the UK”. Estrella Damm far outperformed the more established
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