Limited manufactures and market fast moving consumer goods in hair care‚ skin care and health food segments. The product portfolio consists of edible oils‚ hair oils‚ fabric care products‚ hair creams and processed foods. Brands associated with Marico’s stable are Parachute‚ Parachute Jasmine‚ Hair & care‚ Oil of Malabar‚ Saffola‚ Sweekar‚ Shanti Amla and Shanti Thanda. The Marico Group business organisation is structured into three Strategic Business Units (SBUs) Consumer Products Business (India)
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Origin ITC Limited or ITC is an Indian conglomerate headquartered in Kolkata‚ West Bengal. Its diversified business includes five segments: Fast Moving Consumer Goods (FMCG)‚ Hotels‚ Paperboards & Packaging‚ Agri Business & Information Technology. Established in 1910 as the Imperial Tobacco Company of India Limited‚ the company was rechristened as the Indian Tobacco Company Limited in 1970 and further to I.T.C. Limited in 1974. The periods in the name were removed in September 2001 for the company
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quick turnover‚ and relatively low cost are known as Fast Moving Consumer Goods (FMCG). FMCG products are those that get replaced within a year. These include a wide range of frequently purchased consumer products such as toiletries‚ soap‚ cosmetics‚ tooth cleaning products‚ shaving products and detergents‚ as well as other nondurables such as glassware‚ bulbs‚ batteries‚ paper products‚ and plastic goods. FMCG may also include pharmaceuticals‚ consumer electronics‚ packaged food products‚ soft drinks
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manufactured‚ it may be warehoused or hipped to the next echelon in the supply chain‚ typically either a distributor‚ retailer or consumer. The other three parts of the marketing mix are product management‚ pricing‚ and promotion. Frequently there may be a chain of intermediaries‚ each passing the product down the chain to the next organization‚ before it finally reaches the consumer or end-user. This process is known as the ’distribution chain’ or the ’channel.’ Each of the elements in these chains will
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Turnover of INR 27408 in 2013-14 • Strong local roots in more than 100 countries • Annual sales of €49.8 billion in 2013 • Unilever has 67.25% shareholding in HUL. • India ’s largest Fast Moving Consumer Goods (FMCG) Company with a heritage of over 80 years in India • 6.4 million outlets across India (2 million – retail) • Consumer Product presence in over 20 categories Company Awards • Awarded ’Conscious Capitalist of the Year 2013‘ by Forbes India Leadership Awards. • Ranks 2nd in Fortune India ’s
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.............................................. 24 3 CIM No-12789513 Task-1 1.0 Summarise the various sources used together with brief notes Source Consumer confidence Index by A.C Neilson Credibility A.C.Neilson is one of the leading research report firm which more focusable publish reports on consumer behavior and consumer
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Submission date : 22 October Geography: Wildlife or Tourism with proof of activity in project manual. Submission Date : 22 October Economics : 1. Privatisation of VSNL 2. Study of a Nationalised Bank (Proof of Activity required) 3. Fast Moving Consumer Goods (FMCG) 4. Inflation
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FMCG Introduction of ITC ITC Limited or ITC is an Indian conglomerate headquartered in Kolkata‚ West Bengal. Its diversified business includes five segments: Fast Moving Consumer Goods (FMCG)‚ Hotels‚ Paperboards‚ Paper & Packaging and Agri- Business. In 2012-13‚ ITC’s annual turnover was US$ 8.31 billion and at the end of the same year‚ its market capitalization was US$ 45 billion.It employs over 25‚000 people‚ at more than 60 locations across India
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field of science that studies on (1) How better we can manage technologies (2) How better we can design information systems‚ in order to enhance a firm’s effectiveness‚ efficiency and profitability. A strong MNC presence in the FMCG (Fast Moving Consumer Goods) sector‚ the existence of a wide distribution network‚ intense competition‚ the availability of key raw materials‚ lower labour costs‚ and a presence across the entire value chain have resulted in a thriving market for FMCG companies. The
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A study on FMCG brands sold in rural shops in Tamil Nadu K Arul Rajan Gone were the days when a rural consumer went to a nearby city to buy “Branded” products and services. The impact of globalization has made significant change in the rural markets and is felt as much as in urban. Trends indicate that the rural markets are coming up in a big way and growing twice as fast as the urban‚ witnessing a rise in sales. Today‚ rural markets are critical for every marketer - be it for a branded
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