directly between a company and consumers who are the end-users of its products or services. Customer to Customer (C2C): A business model that facilitates an environment where customers can trade with each other. Customer-to-customer marketing has soared in popularity with the arrival of the internet‚ as companies such as eBay‚ Craigslist and other sites have fostered greater interaction between customers. Fast-Moving Consumer Goods (FMCG) or Consumer Packaged Goods (CPG) are products that are sold
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ITC ITC is one of India’s biggest and best-known private sector companies. In fact it is one of the World’s most high profile consumer operations. Its businesses and brands are focused almost entirely on the Indian markets‚ and despite being most well-known for its tobacco brands such as Gold Flake‚ the business is now diversifying into new FMCG (Fast Moving Consumer Goods) brands in a number of market sectors - including cigarettes‚ hotels‚ paper‚ agriculture‚ packaged foods and confectionary‚ branded
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ITC is one of India’s biggest and best-known private sector companies. In fact it is one of the World’s most high profile consumer operations. Its businesses and brands are focused almost entirely on the Indian markets‚ and despite being most well-known for its tobacco brands such as Gold Flake‚ the business is now diversifying into new FMCG (Fast Moving Consumer Goods) brands in a number of market sectors - including cigarettes‚ hotels‚ paper‚ agriculture‚ packaged foods and confectionary‚ branded
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identify the competitive advantages of FMCG companies. Discuss if these competitive advantages are sustainable and suggest how these companies should further develop their competitive advantages in future. The case study talks about how fast moving consumer goods (FMCG) achieve competitive advantages in marketing. A company is said to have a competitive advantage if the company has greater profitability comparing to the average profitability of his rivals and have better profit growth than other
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Nestle India – Good Food‚ Good Life FMCG sector‚ Manufacturing. INTRODUCTION Industry Structure The Indian Fast Moving Consumer Goods sector is the fourth largest and fastest developing sectors in the economy with a total market size in excess of US$ 44.9 billion in 2013 with a growth rate of about 16.2% since 2006. Products which have a quick turnover‚ and relatively low cost are known as Fast Moving Consumer Goods (FMCG). FMCG products are those that get replaced within a year. The growth if
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Contents FMCG Introduction India is one of the largest economies in the world in terms of purchasing power and increasing consumer spending‚ next to China. The Indian FMCG industry‚ with an estimated market size of ~Rs.2 trillion‚ accounts for the fourth largest sector in India. In the last decade‚ the FMCG sector has grown at an average of 11% a year; in the last five years‚ annual growth accelerated at compounded rate of ~17.3%. The sector is characterized
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commodities such as coffee‚ sugar‚ wheat‚ soybean and many others. In addition‚ the firm deals with fast moving consumer goods (FMCG) such as food‚ toiletries‚ soft drinks‚ disposable diapers and so on‚ along with building materials. WEBCOR is the holding company of several physical distribution firms including AngoAlissar‚ Comercio‚ WeMarket‚ Lara and Riblata‚ involved in the allocation of goods and services set by WEBCOR and other international companies such as Unilever and PepsiCo. Organizational
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3 1. Introduction ‐ Hindustan Unilever Limited Hindustan Unilever Limited (‘HUL’)‚ formerly Hindustan Lever Limited (it was renamed in late June 2007 as HUL)‚ is India ’s largest Fast Moving Consumer Goods company‚ touching the lives of two out of three Indians with over 20 distinct categories in Home & Personal Care Products and Foods & Beverages. These products endow the company with a scale of combined volumes of about 4 million
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Question 1: Analyze the reasons that impelled Dabur to refine its Ayurvedic image to that of a herbal FMCG company? Answer: Dabur India Limited started as a medicine manufacturer in 1884 by Dr S K Burman in West Bengal. It was started as a proprietary firm for the manufacture of Ayurvedic drugs. Daburinitially used to send medicines to villages in Bengal by mail.The company marketed an allopathic drug‚ Plagin‚ to combat the then prevalent epidemic of plague. In 1896‚ Dr. Burman set up a small
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response to our conversation on October 1‚ I have prepared a strategic analysis to assess the current competitive position of Hindustan Unilever Limited in the Fast Moving Consumer Goods (FMCG) industry. Considering the environmental factors slower gross domestic product growth and high levels of consumer inflation are eating into consumer budgets‚ affecting demand for products of daily consumption as well as discretionary ones. The home currency “INR” has declined approximately 13% with respect
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