THE PROFILE OF THE METU STUDENTS’ SHOPPING HABITS OF FAST-MOVING CONSUMER GOODS Shopping literally means the act of buying products. People frequently go shopping to meet their essential needs or sometimes it can be just for recreation. Most of daily transactions come from essential needs which can be outlined under many titles such as fast-moving consumer goods‚ clothing‚ electronics and so forth. As for fast-moving consumer goods‚ it includes dairy products‚ fruit and vegetables‚ drinks; in
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operating internal & external environment issues – SWOT analysis Research design Hypothesis Bibliography FMCG INDUSTRY INTRODUCTION: The Fast Moving Consumer Goods (FMCG) industry in India is one of the largest sectors in the country and it has seen a very steady growth pace over the years.It comprises consumer non-durable products that include personal care‚ household care‚ food & beverages.The Indian FMCG industry is mainly classified as organised & unorganised. This sector
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FMCG Concept and Definition: The term FMCG (fast moving consumer goods)‚ although popular and frequently used does not have a standard definition and is generally used in India to refer to products of everyday use. Conceptually‚ however‚ the term refers to relatively fast moving items that are used directly by the consumer. Thus‚ a significant gap exists between the general use and the conceptual meaning of the term FMCG. Further‚ difficulties crop up when attempts to devise a definition
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Fast-moving consumer goods (FMCG) or consumer packaged goods (CPG) are products that are sold quickly and at relatively low cost. Examples include non-durable goods such as soft drinks‚ toiletries‚ and grocery items.[1][2] Though the absolute profit made on FMCG products is relatively small‚ they are generally sold in large quantities‚ and so the cumulative profit on such products can be substantial. Fast-moving consumer electronics are a type of FMCG and are typically low priced generic or easily
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and to study the interest of consumers in branded products of Fast Moving Consumer Goods (FMCG). The brand awareness is showing increasing tendency everywhere and Garhwal Region of Uttarakhand State is not an exception to it. To examine the validity of this general statement that is being discussed day in and day out by the researcher‚ market managers‚ producers‚ consumers‚ advertisers‚ etc.‚ Research Paper on brand awareness in rural area of Fast Moving Consumer Goods in Garhwal Region of Uttarakhand
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SYNOPSIS ON MIS IMPLEMENTATION IN HUL INTRODUCTION Hindustan Unilever Limited (HUL) is India’s largest Fast Moving Consumer Goods Company with a heritage of over 75 years in India and touches the lives of two out of three Indians. HUL works to create a better future every day and helps people feel good‚ look good and get more out of life with brands and services that are good for them and good for others. With over 35 brands spanning 20 distinct categories such as soaps‚ detergents‚ shampoos‚ skin
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LUX 1. Introduction * Description of the product Everything about the brand – from the look and feel of the products and packaging to the subtle fragrances – is a delight to the senses. In fact‚ Lux has been making waves since 1924‚ when it launched the world’s first mass-market beauty soap at a fraction of the cost of some expensive brands. How it all started * Lux was first introduced as a toilet soap in 1925. Produced by Lever Brothers‚ it arrived in the UK in 1928‚ offering people
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Fast Moving Consumer Goods (FMCG) FMCG are products that have a quick shelf turnover‚ at relatively low-cost and don’t require a lot of thought‚ time and financial investment to purchase. The margin of profit on every individual FMCG product is less. However the huge number of goods sold is what makes the difference. Hence profit in FMCG goods always translates to number of goods sold. Fast Moving Consumer Goods is a classification that refers to a wide
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Incentive Parameters for Salesmen in leading FMCG Companies The Fast Moving Consumer Goods (FMCG) industry is one among the fast growing industries with consumers everywhere. Fast Moving consumer goods or consumer packaged goods are products that are sold quickly at relatively low cost. Though the absolute profit made on FMCG products is relatively small‚ they are generally sold in large quantities‚ and so the cumulative profit on such products can be substantial. Salesmen play a critical role
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PROJECT REPORT ON FMCG MARKET SRUCTURE AND MARKET SHARE What is FMCG? FMCG is an acronym for Fast Moving Consumer Goods‚ which refer to things that we buy from local supermarkets on daily basis‚ the things that are non-durable‚ sold quickly‚ at relatively low cost‚ have high turnover and are relatively cheaper. FMCG’s constitute a large part of consumers’ budget in all countries. The most common in thelist are baby foods‚ toilet soaps‚ detergents‚ shampoos‚ toothpaste‚ cosmetics‚ shaving products
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