on year. This is leading to low sensitivity with price increases. ALmost a decade back people use to downtrade from expensive brands to value for money ones. But now the trend is changing. Consumer are not switching to cheaper substitutes. Rather companies have come with lower quantity SKUs and make consumers switch from higher to lower SKUs and not from premium to popular brands (like Dove to Lux International). Just to give you an example‚ Henkel instead of increasing the price of their Henkwl
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DABUR INDIA LIMITED ANNUAL REPOR T w w w. d a b u r. c o m Report on Corporate Governance Directors’ Report 06 Auditors’ Report 13 Financial Statements 17 Consolidated Financial Statements 18 Statements as per US GAAP 25 31 CHAIRMAN’S MESSAGE Dear Shareholders‚ BOARD OF DIRECTORS Mr V C Burman Dr Anand Burman Mr Pradip Burman Mr Amit Burman Mr P D Narang Mr Sunil Duggal HH Maharaja Gaj Singh Mr R C Bhargava Mr P N Vijay Mr Stuart Edward Purdy Dr S Narayan Chairman Vice Chairman Director
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its product portfolio. Renewed focus on international and consumer health businesses On account of the acceleration in growth witnessed in DIL’s international and consumer health businesses‚ we foresee revenue contributions from these divisions increase significantly. Subsequently‚ we expect the international business to contribute 24% to total revenues in FY11E (from 18.5% in FY09)‚ buoyed by expansions into new regions and the consumer health business contributing 8.7% to total revenues in FY11E
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In batch production‚ general-purpose equipment and methods are commonly used to produce small quantities of items that will be made and sold for a limited time only. Usually a similar design and process will be used to make a new product‚ cars are a good example of this. Often after car has been made another version will be created that has got new features. In batch production specialized tools or items for construction purposes are created. Batch production is also used commonly in food and packaging
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Questionnaire (For academic purpose only) To study the effect of marketing mix variables on the impulse buying behavior of consumers for FMCG products. Please provide the following details which would help us in supporting our research. (tick wherever necessary) NAME (optional): AGE: ANNUAL: =5lacs INCOME GENDER: MALE FEMALE PROFESSION: Student housewife employed self-employed other OCCUPATION: Engineer entrepreneur Doctor lawyer
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Tyler Bartel History 202 2/22/11 3. The Standard of living changed with the production of mass produced goods. Before 1900 luxuries such as ready-made clothing were only accessible to the rich but when machines were able to mass produce these items it made them available to the common man. The mechanization increased wages and business but the downside to this was corporations could monopolize an industry which made it extremely hard for small businesses. Another big change in this time period
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Project on Key Account Management – Executive Summary Objective: Extensive study of MBQ & ARS processes followed by major Key Accounts and recommend suggestions to ITC field team to adopt relevant best practices at account level to maintain & build MBQ’s across categories. Given independent & business model unique to each individual account‚ the recommendations may be account specific. Relevance of Project to the Organization: Key Accounts are the trendsetters in the premium categories
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After years of falling revenues‚ in 1999-2000 Doordarshan (DD)1 had a revenue growth at 50%. In 1999-2000‚ DD earned revenues of Rs 6.1mn compared to Rs 3.99 mn in 1998-99. DD showed signs of revival with the launch of DD World (a channel for NRIs) and had relative success with some of its regional channels (Refer Table I for different DD channels). However by the end of 2000-01‚ DD’s honeymoon with success seemed to be over. In 2000-01‚ DD’s revenues were projected to grow at 6-15% while private
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HOW DIFFERENT ARE BRANDING STRATEGIES IN THE PHARMACEUTICAL INDUSTRY VERSUS FAST MOVING CONSUMER GOODS? Abstract The objective of this paper is to analyse the branding strategies used currently in the pharmaceutical industry and compare it to the best practices in Fast Moving Consumer goods. First the authors review the differences in the way branding is defined and organised in pharmaceuticals versus FMCG and identify why branding could be leveraged in the pharmaceutical industry to help
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Moving Fast We’ve all been told at one point or another that‚ ‘life is short’. Yet‚ we all just want to grow up‚ to be older and more mature‚ to get help us get over something we wish we hadn’t done. Sometimes we just need to stop always thinking about our regrets and our future and realize how far we really have come with our own individual lives. It seems like just yesterday I was walking into the massive three story Patuxent High School‚ getting lost and asking upper classmen‚ “Where’s Mrs. Sypa’s
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