The country I would choose to launch the Indian Fast Food would be Bulgaria. In order to evaluate the marketing strategy we have to make research and to discover the differences between the Bulgarian and the UK market 1. Fast food in Bulgaria There is a little amount of information regarding the fast food market free on internet. A survey‚ done by Synovate (Synovate‚ 2009)‚ shows that the Bulgarians love fast food more than that Americans and the Brits. According to the survey more than 68%
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Freshman English 1 15 June 2013 We usually cook our meals at home‚ but eating fast food occasionally can be a special treat and is sometimes necessary when we are having an especially busy night. Unfortunately‚ my family’s eating habits are not the same as those of the typical American family. Americans have become addicted to the highly-processed‚ over-salted‚ and excessively sugared products fast food offers. Fast foods are easy to acquire‚ taste delicous‚ satisfy hunger‚ and are relatively low
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Fast Food Advertising And Childhood Obesity A rise in obesity has been observed in the United States in the last two decades. Obesity is one problem that gives birth to numerous fatal diseases‚ including but not limited to cardiovascular disease‚ diabetes‚ and depression. The Centers for Disease Control and Prevention (CDC) conducted a survey and found that‚ “More than one-third of U.S. adults (35.7%) and approximately 17% (or 12.5 million) of children and adolescents aged 2-19 years are obese”
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Fast‚ Fat‚ and Naggy “McDonald’s operates more playgrounds than any other private entity in the U.S. It is responsible for the nation’s bestselling line of children’s clothing (McKids) and is one of the largest distributors of toys” (Schlosser 4). According to James McNeal‚ a marketer at Texas University‚ before the 1940’s‚ children were not even viewed as consumers‚ but as future consumers (10). After WWII‚ the baby boom occurred‚ and by 1950 the under-five population was 16‚163‚000 (McNeal 10)
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Bottom Trawling Imagine a coral reef‚ filled with life‚ being demolished to just bits and pieces. Unfortunantly‚ this is what happens with bottom trawling. Bottom trawling is a major issue because it damages the eco-system and it kills much more than needed. To begin‚ the destruction of bottom trawling is severe. In the process‚ a 5 ton net with weights is trailed along the ocean floor; destroying everything in its path. Fish are swept into this net and coral is completely turned into dust
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Research Proposal (Fast Food Industry) To study the attitude towards consumption of healthy food within the fast food industry Background We are a marketing research team of a fast food chain store. With increasing awareness about healthy food among the masses and with consumer preferences changing towards healthy food‚ we intend to launch a health food segment to cater to this need of the customers. We are also concerned about the pricing of the product that whether it should be priced same as
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[pic] 1. Why is KFC famous? Kentucky Fried Chicken‚ better known as KFC‚ is the largest chicken restaurant KFC is an internationally fast food industry in the world. KFC began with Colonel Harland Sanders‚ in America in the year 1939. They have the main ambition to increase & maintain the quality in fast food industry. Their aim is to capture the fast food market. Every day‚ more than 12 million customers are served at KFC restaurants in 109 countries and territories around the world more than
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. Issues in Society‚ Volume 343 : Fast Food. : Spinney Press‚ . p 6 http://site.ebrary.com/id/10555082?ppg=6 Copyright © Spinney Press. . All rights reserved. May not be reproduced in any form without permission from the publisher‚ except fair uses permitted under U.S. or applicable copyright law. . Issues in Society‚ Volume 343 : Fast Food. : Spinney Press‚ . p 7 http://site.ebrary.com/id/10555082?ppg=7 Copyright © Spinney Press. . All rights reserved. May not be reproduced in any form without
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observer‚ William Greider‚ describes it‚ China is “sucking away” jobs. “Globalisation”‚ he writes‚ “is entering a fateful new stage‚ in which the competitive perils intensify for the low-wage developing countries. … In the ‘race to the bottom’‚ China is defining the bottom” 3. 4 Labour standards‚ a term that was once used almost exclusively within labour and government circles (...) 3In other words‚ though employment in the low-wage industries in China may be expanding‚ the wages of the workers
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SOCIOLOGY – LIB402 RESEARCH PAPER: FAST FOOD AND ITS IMPACT ON ROLES AND SOCIALIZATION BY: NAME AZIFF AZUDDIN NUR HANIZ MOHD NOR SUBMITTED TO: MR NORSHAM FIRDAUS 9 MARCH 2010 FAST FOOD AND ITS IMPACT ON ROLES AND SOCIALIZATION “More people recognize the Golden Arches than they do the Christian Cross”. Those were the words written down by journalist Eric Schlosser in his book Fast Food Nation. And no words written have ever been truer. Fast food franchises are so deeply rooted in
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