McDONALD’s “SENIORS” RESTAURANT The McDonald’s Corporation is the world’s largest chain of hamburger fast food restaurant‚ serving around 68 million customers daily in 119 countries across 35‚000 outlets. Their brand mission is to be its customers’ favorite place and way to eat and drink. Worldwide operations are aligned around a global strategy called the Plan to Win‚ which center on an exceptional customer experience – People‚ Products‚ Place‚ Price and Promotion. Suzanne Drolet is a manager
Premium Fast food Food Marketing
Subway When you think about a fast food restaurant you think about something quick to eat so you can carry on with your day. A fast food restaurant is much more than that. In this essay I will be looking at McDonald’s and Subway. Although McDonald’s and Subway are both fast food restaurant chains‚ the nutrition received from the two menus is different. McDonald’s and Subways are both well known fast food chains in the United States. When you think about fast food McDonald’s is normally the first
Premium Fast food Food Meal
INTRODUCTION Welcome to Assessment in Restaurant Management course. This section will give you the overview of the course which covers: (a) course synopsis; (b) course learning outcomes; (c) course topics; (d) course assessment; (e) references; and (e) course assignment. COURSE SYNOPSIS The Restaurant Management course introduces the learners to the process on opening a restaurant and exposes them to the opportunity for tremendous creative expression in the restaurant. COURSE LEARNING OUTCOMES On the
Premium Types of restaurants Fast casual restaurant Fast food
Introduction McDonald’s is the world’s largest multinational restaurant chain that serves hamburger fast food. As one of the leading food service retailers‚ there are more than 32‚000 restaurants across the world serving more than 60 million people in more than 100 countries every day. Around 85% of the restaurants are run by franchises or affiliates. (McDonald’s History‚ 2010) 1.1 History In 1937‚ Dick and McDonald opened McDonalds Bar-B-Que restaurant in San Bernardino which was a typical drive-in featuring
Premium Fast food Food Fast food restaurant
meal in a restaurant (fast-food/formal dining)‚ used an ATM in a bank‚ spent your vacation at an amusement park or simply browsed through a mall‚ you have been exposed to McDonaldization. McDonaldization is "the process by which the principles of the fast food restaurant are coming to dominate more and more sectors of America society as well as the rest of the world" (Ritzer‚ 1996‚ 1). Nearly every aspect of today ’s society has been affected by McDonaldization including the restaurant business
Premium Food Fast food restaurant Burger King
operates over 140 self-service fast food restaurants in Hong Kong‚ which is the largest Chinese restaurant chain in Hong Kong. In 1986‚ Café De Coral became an issued company in Hong Kong Stock Exchange. Later Café De Coral expands its business in various city and countries such as Hong Kong‚ Macau‚ Guangdong and other Western countries. The restaurant currently serves about 300‚000 customers per day. Café De Coral takes the advantage of broad experience in the fast food industry and makes it to become
Premium China Fast food restaurant Hong Kong
that Middleby offers to a casual dining chain‚ like Outback steakhouse‚ might differ from one that is offered to a fast-food customer‚ like Papa John’s International. In order to answer the first question we must understand the following “value equation”. The value proposition of Middleby Corporation will have a significant difference in term of products offered to fast-food companies oppose to ones offered to casual dining chains where Middleby has made a strong name and market for itself
Premium Take-out Fast food restaurant Marketing
OF A NEW SIT-DOWN RESTAURANT In Partial Fulfillment of the requirements for the subject ENGLISH 223 Technical Writing By Verastigue‚ Gracious O. BT-HELE II-B Presented to: Gertrudes Capalaran‚ M.A. JANUARY 28‚ 2013 I. INTRODUCTION Fast food chains have grown at an incredible rate over the past couple of decades. There seems to be a McDonald ’s or Burger King on every street corner. Fast food offers people in a rush an inexpensive way to grab food whenever they want.
Premium Fast food restaurant Restaurant Expense
Group 01 2278503 4196747 7681247 B025727 B026799 International Marketing Dr. Essam Ibrahim 05/03/2012 Fast-food Industry Table of Contents 1. Executive Summary 2. Introduction 3. International Marketing Analysis 3.1. PESTEL Analysis and Environmental Impact Matrix (Macro Environment) 3.2. Porter’s Five Forces – Fast-food Industry 3.3. Identification of Key Players and their Competitive Position 3.3.1. Strategic Groups 4. Key Player – Evaluation of International Activities 4.1. Identification
Premium Fast food Brand Fast food restaurant
The SWOT of Mcdonalds discusses the reasons that the firm has been able to achieve this height of fame‚ and why‚ be it breakfast‚ lunch or dinner‚ people may prefer the local McDonalds STRENGTH Brand Equity…world-wide 42% of US fast-food hamburger business Consistency of food Successful items: Fries‚ Happy Meal‚ Big Mac‚ Egg McMuffin‚ Promotions Overseas market Balance sheet position WEAKNESS Declining market share Weak product development Disgruntled franchisees Quality and taste of products Slowed
Premium Hamburger Fast food Income