Coral Café de Coral is a fast food restaurant group in Hong Kong. It owns and runs different restaurants and fast food shops‚ for example‚ Café de Coral‚ The Spaghetti House‚ Oliver’s Super Sandwiches and so on. The first Café de Coral restaurant was found in 1968 in Causeway bay. After the industrious work‚ Café de Coral developed from one single shop to a leader of Chinese fast food restaurant group in the world. 2.2 The reason of choosing Café de Coral Nowadays‚ fast food culture is popular. It
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Effective Advertising Planning and Implementation Paper Name Date Instructor Effective Advertising Planning and Implementation Paper McDonalds Fast Food McDonalds is the largest chain of fast food restaurants that was founded in 1940 in San Bernardino‚ California by Ray Kroc. The company is currently headquartered in Oak Brook‚ Illinois. There are 47 million customers served each day in the franchise. The total employees that were recorded in 2008 were 40‚000‚ which are spread all over
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BCG Matrix of KFC KFC’s parent company is Yum! Brands‚ Inc.‚ the world’s largest restaurant company in terms of system restaurants‚ with more than 37‚000 locations in more than 120 countries and territories and employing more than one million associates. Yum! is ranked number 239 on the Fortune 500 List‚ with revenues exceeding $11 billion in 2008. Therefore‚ KFC is well-known in the world; the market growth of KFC is low which mean the market would hard to grow anymore. KFC is in the ‘Cash Cows’
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can harm the future of our organization. McDonald’s‚ the world-famous American fast food franchisor‚ entered mainland China in 1990‚ when Chinese franchise law did not even exist. In this once-closed country whose market only opened up to foreign investors in 1978‚ McDonald’s had to adapt to an unfamiliar and rapidly changing environment. Not only was food culture in China vastly different from that in the West‚ but food culture‚ lifestyles and legal structure were altering as a result of surging economic
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Case Study #1 McDonalds’s “Senior’s” 08/07/2011 McDonalds “Seniors” Restaurant Bridgett Bowen is the owner of a McDonalds restaurant that is open to public but recently the main clientele of the Bowens restaurant has been seniors. She would like to develop a marketing strategy that addresses the needs of her senior citizen patrons and also the regular everyday customer. However‚ she is looking for additional recommendations to improve her marketing
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Introduction Many multinational fast food chains (MFFC) like McDonald’s and KFC are opening outlets in India. A fascinating aspect of these companies is the intricate marketing process they employ to gain a stronghold on the market. The marketing process becomes even more involved due to the behaviour of Indian customer being different from that of the western countries‚ where these chains have typically been operating. Even with several outlets in various locations in India‚ the marketing process
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Summary Purpose – Wendy’s is looking to increase its market share‚ possibly to supersede Burger King’s and McDonald’s shares. Targeting this vision the company has to know its customers preferences and the way these affects their buying from a fast-food restaurant (Wendy’s). This report aims to explore how Wendy’s can utilizes marketing research to improve its service & strengthen its brand image ultimately to increase its market share. Design – The research will capitalize on the strengths of both
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Burger King reinvents flame broiling The fast food chain is testing a new broiler designed to save time‚ energy‚ and money‚ and - some say - makes the Whopper taste better. Fortune’s Matt Boyle reports. By Matthew Boyle‚ Fortune writer October 12 2007: 1:44 PM EDT NEW YORK (Fortune) -- At Burger King‚ flame broiling will never be the same again. After spending three years in development‚ the number-two fast food chain is quietly rolling out powerful new broilers that reduce utility costs
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Project report On Brand Mcdonald’s vs Subway and KFC By Dhaval Shah (2009-2012) Under the guidance and support of Ms. Annukaran Majithia Amity Global Business School Ahmedabad Acknowledgement I thank‚ Ms. Annukaran Majithia for her valuable guidance and suggestions‚ which were vital inputs towards the completion of the project. I acknowledge all those‚ whose guidance and encouragement served as a beacon light and crowned my effort with success. Lastly‚ I would like to
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McDonalds Corporation The world’s largest fast food chain serving hamburgers is McDonalds. McDonalds serves more than 58 million customers on a daily basis. McDonald’s restaurants worldwide are owned and operated by independent local men and women (McDonalds‚ 2010). McDonald’s is home to the Big Mac‚ Quarter Pounder‚ Chicken McNuggets‚ Egg McMuffin and of course to those world famous fries (McDonalds‚ 2010)‚ which are some of America’s favorite foods.
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