TABLE OF CONTENTS LETTER OF AUTHORIZATION…………………………………………………………………………………. 3 ACKNOWLEDEMENT…………………………………………………………………….………………………. 4 EXECUTIVE SUMMARY……………………………………………………………………...…………………… 5 INTRODUCTION………………………………………………………….……………………………………….. 6 HISTORY……………………………………...……………………………………………………………………... 6 KFC IN PAKISTAN……………………………………..………………………………………………………….. 7 MISSION STATEMENT KFC……………………………………….……………………...……………………… 8 KFC’s VISION ………………………..……………………………………………………………………………. 8 CUPOLA……………………………………………………………………………………………………………
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The SWOT of Mcdonalds discusses the reasons that the firm has been able to achieve this height of fame‚ and why‚ be it breakfast‚ lunch or dinner‚ people may prefer the local McDonalds STRENGTH Brand Equity…world-wide 42% of US fast-food hamburger business Consistency of food Successful items: Fries‚ Happy Meal‚ Big Mac‚ Egg McMuffin‚ Promotions Overseas market Balance sheet position WEAKNESS Declining market share Weak product development Disgruntled franchisees Quality and taste of products Slowed
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parameters in fast food restaurants We asked respondents to judge McDonalds on the parameters taste of food‚ speed of service‚ cleanliness‚ ambiance and value for money‚ as to which is the most important one. The response received is represented in the pie chart below. [pic] From the survey conducted it was found that around 49% of the respondents preferred fast food joints primarily for the taste/choice of food available. Also a major part of the respondents felt that they visit fast food joints
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Acting as a “mystery shopper“ we have evaluated one of the McDonalds’ retail shops. We have chosen a McDonalds retail shop by reason of its obvious success. McDonalds has got a yearly profit of approximately 5.5 billion USD by trading with fast-food. Our evaluation shows us there is one certain reason of its success: Constancy! Customers know what they get at McDonalds‚ wherever they are in the world and apparently they appreciate this constancy. Nonetheless there are some obvious Pet
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2009). Fast food industry is a vast organization that has experienced a continuous growth over the years. Fast foods are food that is prepared and served swiftly. Fast foods are sold in stores or restaurants with precooked ingredients and served to clients in packaged form as take –away. Fast foods are distributed in franchise operations‚ which are part of restaurant chains‚ which deliver standardized foodstuffs to every restaurant from central locations. In 2006‚ the National Restaurant Association
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Regulation During the past decade there has been an increasing amount of criticism on fast food. Movies like Supersize Me have portrayed fast food as the culprit to the overwhelming amount of people who have become obese. Many health advocates are convinced that increased government regulation of the fast food industry will aid in reducing obesity levels. Yet‚ while there are those that want to implement restrictions on fast food‚ I think it would be harmful because the industry provides an effective service
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Case Study #1 McDonalds’s “Senior’s” 08/07/2011 McDonalds “Seniors” Restaurant Bridgett Bowen is the owner of a McDonalds restaurant that is open to public but recently the main clientele of the Bowens restaurant has been seniors. She would like to develop a marketing strategy that addresses the needs of her senior citizen patrons and also the regular everyday customer. However‚ she is looking for additional recommendations to improve her marketing
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McDonalds Marketing in India 2012 S. VIKRAM 10BCO053 2012 ------------------------------------------------- Department of Commerce ------------------------------------------------- ------------------------------------------------- Sri Krishna Arts and Science College Autonomous College affiliated to Bharathiar University Accredited by NAAC with ’A’ Grade An ISO 9001-2008 Certified Institution Coimbatore McDonalds Marketing in India Done by: S.VIKRAM
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and adult’s favorite fast food restaurants. McDonald’s has successfully infiltrated different market economies around the world. McDonald’s first established in 1948 in San Bernardino in California‚ over 50 years‚ this cooperation has able to expand itself into 119 countries throughout the world. How did it become so successful? It took the smart approach and researched the taste and need in each country before entering the market. McDonalds is one of the biggest fast food chains around the globe
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Improve Profits in a Fast Food Restaurant by Lee Grayson‚ Demand Media Making money in the fast food industry requires more than smiles and fries. Photodisc/Photodisc/Getty Images Related Articles * How to Increase Productivity at a Fast Food Restaurant * How to Open an Effective Fast Food Restaurant * Things to Consider Before Opening a Fast Food Restaurant * Types of Insurance Needed for a Fast Food Restaurant * How to Own & Manage a Fast Food Restaurant * The Average
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