Golden Arches Restaurants Sdn. Bhd. 1.0 Executive summary We have chosen McDonald’s to carry out our analysis on the environment‚ strength‚ weaknesses‚ opportunities and threats‚ segmentation‚ targeting and marketing mix. Therefore‚ by viewing this assignment you can have concept on how McDonald’s apply the marketing element in their business. 2.0 McDonalds The beginning of the McDonald’s in 1955 when the Roy Kroc opened the first McDonald’s Restaurant in Des Plaines‚ Illinois. After that
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3 Introduction and Background In 1940 two brothers Dick and Mack Macdonald opened their own restaurant. Eight years ago the first concepts and rules of fast food production and sales were formulated by them. Initially the business was created in a such way that everything should be very fast and effective. Brothers spent much time elaborating the layout of the kitchen in their first restaurant‚ so they achieved the goal. Inspire of the fact that later they sold their business and their family
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KFC Name : | Date : 10/04/2013 | Grade : | Introduction KFC( Kentucky Fried Chicken ) was found by Mr. Harland Sanders in 1930 ‚ which is a fast food restaurant specializes in fried chicken. It is the world’s second largest restaurant chain overall (as measured by sales) after McDonald’s‚ with over 18‚000 outlets in 120 countries and territories as of December 2012. KFC had entered to Hong Kong in 1973 and it had closed all the outlet and left in 1975. KFC has made its second attempt
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regional chain of fast food restaurants with locations in the western United States but mainly California. * Founded in 1946 by Harry Snyder and his wife Esther‚ first establishing their location in Baldwin Park‚ California. * There after new locations have open including some in Nevada‚ Arizona‚ Utah and now Texas. * Operation hours: 10:30 am- 1:00 am (Sunday-Thursday) 10:30 am- 1:30 am (Friday- Saturday) Company’s Mission * Provide freshest‚ highest-quality foods and services
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CORPORATION COMPANY NAME: McDonalds Corporation WEBSITE: www.mcdonalds.com INDUSTRY: Fast Food COMPANY BACKGROUND: HISTORY: McDonalds has been well known since 1940 as the standard for ultra convenient family friendly meals. According to the company’s website‚ the fist restaurant opened in San Bernardino‚ California as a barbeque restaurant but eight years later Dick and Mac McDonald restyled the restaurant and streamlined the menu to nine convenient items including their famous 15 cent hamburger
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way to improve their little drive-in restaurant in San Bernardino‚ California. They invented an entirely new concept based upon speed service‚ low prices‚ and big volumes. Word of its success spread quickly and in 1952 they had more than 300 franchising inquires a month from all over the country. McDonald’s is now the largest and best-known foodservice retailer and one of the two best-known and powerful brands in the market. With more than 24‚500 restaurants in 115 countries‚ some of those operated
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McDonalds Corporation The world’s largest fast food chain serving hamburgers is McDonalds. McDonalds serves more than 58 million customers on a daily basis. McDonald’s restaurants worldwide are owned and operated by independent local men and women (McDonalds‚ 2010). McDonald’s is home to the Big Mac‚ Quarter Pounder‚ Chicken McNuggets‚ Egg McMuffin and of course to those world famous fries (McDonalds‚ 2010)‚ which are some of America’s favorite foods.
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* Marketing * Food Production * Environmental implications. Ethics: Finance & Health Finance is an essential part of Business. It is imperative to be ethical in this sector as it’s the area that handles the money‚ various ethical issues fall under this sector for example‚ unlawful conduct (bribery). Health is also a imperative part of business as a business needs to have a sanitary area for employees to work‚ it’s even more important for McDonalds as they make food. Kitchens & the
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chicken restaurant segment with an annual sale of more than a billion dollars. The KFC as a brand is well established in the dining out as well as delivery service provider in the fast food industry. Despite the entrance and presence of many competitors in the fast food industry the company was able to retain its large loyal customer base because of its unique offering. Due to this reason the KFC ranks highest when it comes tochicken restaurant chains‚ convenience restaurants and variety food provider
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Becomes a Magnet for U.S. Fast-Food Chains By Andrew Kramer This article explains the expansion of all the different fast-food restaurants in Russia and delves into Papa John’s. Also‚ it talks about their owner in Russia‚ Christopher Wynne who had previously worked in the U.S. In this article‚ the concept of cultural landscape is used in a way in which the fast food industry decides to modify the traditional landscape of Russia‚ with it not having fast food restaurants‚ to now having hundreds
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