Everything has started when Patrick McDonald opened “The Airdrome” in California at 1937. After 3years his two sons‚ relocated the whole building and opened the restaurant with a new name “McDonald’s Bar-B-Que Restaurant. It was a typical drive-in featuring a large menu and car hop service. In 1948 McDonald‚ with a self-service drive-in‚ restaurant was opened. The menu was minimized and it consisted only from nine items (hamburger‚ cheeseburger‚ soft drinks‚ milk‚ coffee‚ potato chips and a slice of pie
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meal in a restaurant (fast-food/formal dining)‚ used an ATM in a bank‚ spent your vacation at an amusement park or simply browsed through a mall‚ you have been exposed to McDonaldization. McDonaldization is "the process by which the principles of the fast food restaurant are coming to dominate more and more sectors of America society as well as the rest of the world" (Ritzer‚ 1996‚ 1). Nearly every aspect of today ’s society has been affected by McDonaldization including the restaurant business
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This three pointed model‚ food‚ service and atmosphere‚ is what has allowed Benihana to become so successful. This will help to understand the problems with some of these ideas that have been brought before the management. Expansion appears to be a possibility here. The idea of providing good food combined with an authentic environment and impeccable service‚ has proved to be a successful combination for Rocky. However‚ this expansion should be kept within the restaurant business. The idea of opening
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Project Report On Kentucky Fried Chicken From Supervised by : Prof.Dr.Zain Yousafzai Submitted by : Siawoosh Wared ( BBA Hons ) Registration # 1711-306055 ( BBA 11th ) Preston University Peshawar Session 2006 – 2010 Project Report Marketing Strategies With Reference To Kentucky Fried Chicken A Project report submitted to the Preston University in partial fulfillment of the requirement for the Degree of Bachelor of Business Administration
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a chain of fast food restaurants based in Louisville‚ Kentucky‚ in the United States. It is found by Harland Sanders in 1952 at Utah‚ U.S. KFC has been a brand and operating segment‚ termed a concept of Yum! Brands since 1997 when the company was spun off from PepsiCo as Global Restaurants Inc. The main website is www.kfc.com The largest system restaurant company with more than 36‚000 locations around the world. Every day‚ more than 12 million customers are served at KFC restaurants in 109 countries
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forever in the global fast-food market‚ beats the big brother McDonald ’s in China. This paper aims to find out the answer to the two problems. First‚ why can McDonald ’s and KFC in China be as successful as in other countries? Second‚ why does KFC beat McDonald ’s in China? This thesis selects the well-known McDonald ’s and KFC as a case study. Though consulting a large number of documents reference‚ analyzing the current development situation of the two giants in fast food market and contrasting
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McDonald’s Case Analysis Lera Ford BUSN412 Business Policy October 19‚ 2011 CASE ANALYSIS McDonald’s COMPANY NAME: McDonald’s INDUSTRY: Fast Food COMPANY WEBSITE: (www.mcdonalds.com) COMPANY BACKGROUND: Richard and Maurice McDonald started the first restaurant to sell hamburgers‚ fries‚ and milk shakes. Then Ray A. Kroc opens his first McDonalds and decides that he could make more money by selling them milk-shake mixers. (Dess‚ 2010). Overtime they were able to continue to profit
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ENVIRONMENTAL ANALYSIS External Analysis There are two conditions that are most significant in McDonald’s external environment that are: 1. The new trend in which customers are changing fast –food restaurants to healthier ones. 2. The arising competition to achieve growth in this industry. The fast-food industry is very complex and saturated. The key success factors in APPENDIX 1 show that in order to be able to compete there is a need for research and development‚ achieve differentiation
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Executive Summary Sonic is the largest drive-in chain in the United States. Under the slogan "America’s Drive-In‚" a Sonic features fast service by roller-skating carhops and unique menu items that cannot be found at McDonalds‚ Burger King‚ or Wendys. Sonic restaurants operate in 27 states so it is smaller than leading fast food chains however it is still a significant competitor. Founded by Troy Smith and Charlie Pappe in 1953‚ Sonic went from a single root beer stand to a popular franchise
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Page 1 1. What are the primary driving forces in the U.S fast food industry in 2004 The primary driving forces in the U.S. fast food industry for 2004 are as follows: There is a major increase in globalization‚ no matter where you travel to in this time period you are guaranteed to either see a McDonalds or a Pizza Hut. The fast food industry has diversified it product line by offering semi healthy choices‚ such as chicken‚ salads‚ fajitas or pizza. To this end‚ consumers want choices
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