Subway When you think about a fast food restaurant you think about something quick to eat so you can carry on with your day. A fast food restaurant is much more than that. In this essay I will be looking at McDonald’s and Subway. Although McDonald’s and Subway are both fast food restaurant chains‚ the nutrition received from the two menus is different. McDonald’s and Subways are both well known fast food chains in the United States. When you think about fast food McDonald’s is normally the first
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Subway as a large international company perform a big role in world’s background.As a restaurant chain‚ a lot of micro environmental factors influent on it. Those factors are: size‚ competitors‚ customers‚ market‚ target‚ finance‚ labour‚ suppliers. All of them influent on all companies in fast food business. Size: As it was mentioned Subway is one of the largest fast food companies. Like the other competitors it has stres all over the world. There are more than 25‚000 stores in 83 countries
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BCG Matrix of KFC KFC’s parent company is Yum! Brands‚ Inc.‚ the world’s largest restaurant company in terms of system restaurants‚ with more than 37‚000 locations in more than 120 countries and territories and employing more than one million associates. Yum! is ranked number 239 on the Fortune 500 List‚ with revenues exceeding $11 billion in 2008. Therefore‚ KFC is well-known in the world; the market growth of KFC is low which mean the market would hard to grow anymore. KFC is in the ‘Cash Cows’
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discussing about MacDonald’s‚ the top 4 grossing fast food restaurant in the midst of the world‚ (Sarah‚2008) and the various technique for this company to be so successful. First of all‚ whenever we are in rush‚ yet hungry‚ the thing we would prefer is to grab a fast meal and MacDonald’s is definitely one of the fast food restaurant that we will choose. According to the MacDonald’s Corporation website‚ MacDonald’s has more than 34‚000 restaurants around the world in 119 countries‚ including Malaysia
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growth. Industrial Analysis Industrial Trends visible in McDonald ’s When speaking about the trends visible in McDonald ’s‚ we can safely assume that they are quite similar to other major fast food restaurants. Firstly‚ McDonald ’s ’ segmentation strategies are quite similar to those of other fast food restaurants: 2 methods of segmentation that are observed are the Demographic and psychographic segmentation. Whe speaking about the Demographic segmentation‚ “McDonalds offers children a varity of options
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the US Food Indusrty / bakery-cafe chain. Since its start ‚ it has grown significantly and has acquired a name for producing quality natural foods though in the initial periods. It has been more than 10 years ‚ since this company was formed. PB started with a modest 50 million USD investment in 1999 and the year 2006 saw a growth of 17 in business with earnings reaching up to $5 million. Since then‚ slowly but steadily ‚ it has gained a substantial amount of market share in the natural food segment
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Effective Advertising Planning and Implementation Paper Name Date Instructor Effective Advertising Planning and Implementation Paper McDonalds Fast Food McDonalds is the largest chain of fast food restaurants that was founded in 1940 in San Bernardino‚ California by Ray Kroc. The company is currently headquartered in Oak Brook‚ Illinois. There are 47 million customers served each day in the franchise. The total employees that were recorded in 2008 were 40‚000‚ which are spread all over
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largest chain of fast-food restaurants. The business began in 1940‚ with a restaurant opened by siblings Dick and Mac McDonald in San Bernardino‚ California. Their introduction of the "Speedee Service System" in 1948established the principles of the modern fast-food restaurant. Today McDonald’s restaurants are found in 120 countries and territories around the world and serve nearly 54 million customers each day. http://en.wikipedia.org/wiki/McDonald’s McDonald’s is a fast pace restaurant providing the
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Mcdonalds In China Introduction: McDonald’s in China McDonald’s is considered as the most successful and largest restaurant chain in the world. In 1990 McDonald’s opened its first store in Shenzhen China. In 1992‚ McDonald’s Beijing outlet was opened. There are more than 800 McDonald’s outlets in China today. This paper aims to analyze the importance and the extent to which culture affects the operations of McDonald’s in China. The impacts of the Chinese culture on the operations
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Wendy’s (Formerly branded as Wendy’s Old Fashioned Hamburgers before late 2012) is an international fast food chain restaurant founded by Dave Thomas on November 15‚ 1969‚ in Columbus‚ Ohio‚ United States. The company decided to move its headquarters to Dublin‚ Ohio‚ on January 29‚ 2006. It has been owned by Triarc (now called Wendy’s Company) since 2008. Approximately 77% of Wendy’s restaurants are franchised‚ the majority of which are located in North America. The idea for Wendy’s "old fashioned"
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