American Fast Food in Chinese Market: A Cross-Cultural Perspective ----The Case of KFC and McDonald’s University of Halmstad School of Business and Engineering Master International Marketing American Fast Food in Chinese Market: A Cross-Cultural Perspective ----The Case of KFC and McDonald’s Master’s Dissertation in International Marketing‚ 15 credits Final seminar Spring‚ 2009 Authors: Yu Cui Zhang Ting ----------- 860630-T086 850402-T042 Supervisor: Gabriel Awuah
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3 Reasons why fast food is bad for you Eating too much fast food is considered to be a leading cause of obesity‚ hypertension‚ and heart disease. Fast food restaurants are popular because they serve tasty convenient foods for a reasonable price. Many people visit these restaurants frequently to eat their main meals. They don’t realize that these type of food items are bad for health. Here are some reasons why fast food is bad for your health. Fast food contain more calories. Majority of
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saying. Its message really means that if you eat healthy foods‚ you are most likely to be healthy. The good and healthy foods which include fresh fruits‚ green vegetables‚ fibre rich grains‚ pulses etc are considered old fashioned. Kids and teenagers today are opting for a greasy burger and a bag of fries‚ with a soda included to complete the meal. It is the age of fast-food. Eating fast-food means instant gratification. And eating fast-food much of the time can seriously injure the health of anybody
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Fast Food Specific Purpose: To inform my audience about fast food in the United States and its effects. Central Idea: The history of fast food‚ the effects of eating fast food‚ and its effect on the United States. Introduction I. Anywhere you go‚ there is a good chance there will be a fast food restaurant nearby. A. It’s the easy way out of cooking dinner‚ or grabbing something fast because you didn’t have time to make anything. B. Fast food may taste good‚ but have you ever thought
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Huge Profits and Salaries for the Owners In order to best maximize their profits‚ the big fast food giant ’s created the franchise system. This system allows the companies to maintain overall control of the product‚ and give them a guaranteed rate of return‚ while at the same time allowing local owners to create a low-wage work force best suited to local conditions. For us‚ as workers‚ that means our immediate employers are often small business owners‚ and franchise owners who plead poverty when
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factors that differ from country to country (Schultz & Kitchen 2000‚ p. 21). More and more international companies focus their global marketing strategies on the developing countries. This report will discuss the representative American fast food industry such as KFC and McDonald’s sets their successful global strategies in China and brings the changes of American fast food culture with Chinese characteristic. Chinese fast food market: The economic reform opened China market to the outside world and
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2013 Fast Food and Obesity in Adults In Aprils addition of Men’s Health magazine there is a picture of salted golden French fries inside a white cup. This advertisement invokes hunger for unhealthy and cheap fast food to consumers. The fast food industries false advertisements‚ unhealthy food‚ and long term effects of consuming fast food all lead to the causes and effects of adulthood obesity in the lives of thousands of Americans today. McDonalds‚ Burger King‚ Wendy’s‚ and other fast food industries
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Cooking dinner is the last thing on your agenda after a long day at work. There are eight fast food restaurants to your left and right‚ you pull in get yourself and the kids food for under five dollars and under five minutes: simply convenient. So many Americans today find themselves driving through a drive through picking up dinner for the family rather than cooking a home cooked meal. The outrageous amount of fast food that people consume in a week is becoming unbelievable. When getting off of a long
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The Truth Behind Fast Food The Fast Food industry‚ in some burger loving eyes‚ has been one of the smartest inventions this world has seen since the car itself. It has been driven by our preservative-filled stomachs for over 50 years now and you can bet that we’re still coming. Fast Food Nation by Eric Schlosser is a book about charges that are backed up by some great research and some unsettling facts that will make you never want to eat that dollar burger again. The Fast Food Industry is so enormous
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Proposal: Change in the fast food industry (we can take a specific restaurant like McDonald’s) to fight obesity Fast food and obesity The relationship between a nation’s fast food consumption and its rate of obesity has been studied. Schlosser said "it seems wherever America’s fast food chains go‚ waistlines inevitably start expanding." Schlosser argues that the North America has the highest obesity rate of any industrialized nation. More than half of all adults and about one-quarter of all children
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