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    Supply Chain Management Fast Fashion Industry [pic] MBA 4642 - Products & Processes Module Leader: Dr. Louise Boutler Venkatesh Kumar Subburaj Assignment 2 (Individual) Word Count: 2193 M00328327 04.04.2011 Middlesex University Business School Contents ABSTRACT 3 1. Introduction 4 1.1 Nature of fast fashion industry 4 2. Importance of agile supply chain in fast fashion industry 5 3. Managing the Fashion logistics pipeline 6 4. Global Quick Response (GQR) in Fashion

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    term as fast fashion is far not new‚ it combines enhanced design and quick response systems. In 80th and 90th in order to get more profit brands shifted to the low-cost high fashion oriented on people who not willing to spend a lot of money however in love with fashion and instead of selling them two standard collections per year making them come back to shop and buy clothes every two weeks as collection changes and rarely repeated. Zara‚ H&M and Benetton are three of the most major fast fashion

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    Journal of Fashion Marketing and Management Emerald Article: Fast fashion: a financial snapshot S.G. Hayes‚ Nicola Jones Article information: To cite this document: S.G. Hayes‚ Nicola Jones‚ (2006)‚"Fast fashion: a financial snapshot"‚ Journal of Fashion Marketing and Management‚ Vol. 10 Iss: 3 pp. 282 - 300 Permanent link to this document: http://dx.doi.org/10.1108/13612020610679277 Downloaded on: 07-08-2012 References: This document contains references to 40 other documents To copy this document:

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    Fast Fashion: A Clothing Retailer’s Dream? By Sarah Stefanson March 8‚ 2010 You may have heard the term “fast fashion” being thrown around lately.  For those of us without tons of disposable income‚ fast fashion is a trend that can allow us to don the latest looks walking the runways at a fraction of the cost of designer clothing. Clothing retailers such as Zara‚ H&M and Forever 21 are taking advantage of the fast fashion business model to get pieces similar to the ones presented by the world’s

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    Fast fashion is a term used to describe clothing collections which are based on the most recent fashion trends presented atFashion Week in both the spring and the fall of every year.[1] These trends are designed and manufactured quickly‚ and in an affordable way‚ to allow the mainstream consumer to take advantage of current clothing styles at a lower price. This philosophy of quick manufacturing at an affordable price is used in large retailers such as H&M‚ Forever 21‚ Zara‚ and Primark. Recently

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    FAST FASHION Over the past few years there has been an apparent change in the fashion retail industry which is taking control of it‘s speed. ‘Fast Fashion’ is the new 21st century phenomenon currently dominating high-street retail. Stores like H&M and New Look have become the masters of the quick turnaround and are closing in on trends at such a speed that they can have fresh looks on their shelves for the customer‚ months before the original designer can get their garments shipped out of the

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    International Journal of Retail and Distribution Management‚ Vol. 32‚ 2004 Issue 8‚ pp367-376 CREATING AGILE SUPPLY CHAINS IN THE FASHION INDUSTRY by Martin Christopher‚ Robert Lowson & Helen Peck ABSTRACT Fashion markets are synonymous with rapid change and‚ as a result‚ commercial success or failure in those markets is largely determined by the organisation’s flexibility and responsiveness. Responsiveness is characterised by short time-to-market‚ the ability to scale up (or down) quickly and

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    as fast fashion is far not new‚ it combines enhanced design and quick response systems. In 80th and 90th in order to get more profit brands shifted to the low-cost high fashion oriented on people who not willing to spend a lot of money however in love with fashion and instead of selling them two standard collections per year making them come back to shop and buy clothes every two weeks as collection changes and rarely repeated. Zara‚ H&M and Benetton are three of the most major fast fashion brands

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    Fast Zara‚ Fast Fashion Introduction Everyone‚ no matter youngsters or middle-aged mothers‚ love to buy clothes and keep updated on latest fashion trend. In the past‚ people could only consume western styles clothing if they are rich enough to go shopping by travelling in European countries or able to afford expensive air mail to send the consumed western clothes back from overseas. However‚ it took a period of time and the fashionable clothing may become “old” at the time received. As the information

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    |Module Number: MO0358 | |Strategic Supply Chain Management | |(Individual Project) |

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