Fashion. A word that defines a world in itself. Fashion englobes everything surrounding our environment. There is fashion everywhere. From the pen that a person uses to write to the paper that is used to write on. But more than anything‚ fashion is about how we dress up and cover our bodies. Fashion is an art‚ a passion and a science. The art of transforming mere fabrics into clothing and fabulous creations. A passion that drives people to think out of the box and design garments that make our daily
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Problem Statement The Fashion Channel was a successful cable TV network. It wasn’t long before the network realized that other networks were taking note of its success and beginning to add fashion related programming as well. The Fashion Channel needed to boost segmentation‚ positioning and advertising in order to maintain their current standing. Dana Wheeler was hired to draw on their strengths to help TFC eliminate competitors. TFC realized they need to focus on their target market of women between
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Hip-Hop Fashion 1-History and location 2-How to dress (Accessories) 3-Andvantages 4-Disadvantages 1-History and Location What is Hip-Hop Fashion ? Hip hop fashion‚ also known as urban fashion is a distinctive style of dress originating with African American youth on the scene of New York City‚ Los Angeles‚ Chicago‚Philadelphia‚ the San Francisco Bay Area‚ Detroit‚ Memphis‚ Virginia‚ Atlanta‚ and St. Louis among others. Each city contributed various elements to its overall style seen worldwide
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THE FASHION CHANNEL The Fashion Channel is an unique leading cable TV network specialized in only fashion programming with broadcasting 24 hours a day and 7 days per week.The channel has a steady uprising revenue background and profitable high growth above the its’ industry average from the establishment in 1996 by two men who has an entrepreneurial spirit. TFC(The Fashion Channel) has a huge revenue amount of 310.6 million in 2006 with 80 million household viewer who has subscribed to their
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HBS CASE: The Fashion Chanel 1. Insights from the consumer and market data : Most of current viewers are females 34-53 years old. The fashion channel should target 18-34 years old female that is highly valued demographic group‚ to reach premium CPM (cost per impression‚ advertising pricing unit). Both competitors Lifetime and CNN channels were achieving notable ratings. The clusters that most engage in fashion and most likely to have interest in TFC contents is Fashionistas and planners/shoppers
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FASHION FORECAST IN INDIAN RETAIL Key Words: Modern‚ Creative‚ Forecasting‚ Direction -------------------------------------------------------------------------------------------------------- Abstract This paper will attempt to throw light on the various perceptions of Fashion Forecast in India. It will also show methods used in India for developing new collections for different seasons‚ attempting to weave an international feel with Indian styles‚ colors and emotions. Under the background of traditional
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Running Head: Technology and Fashion The Effects of Technology in the Fashion Industry Theresa M. Donofrio Arizona State University Table of Contents 1. Title page 2. Table of Contents 3. Chapter 1: Introduction 4. Chapter 2: Literature Review 5. Chapter 3: Methodology 6. Chapter 4: Results a. Designing Overview a.i. Idea Process a.ii. Creating Process b. Marketing Overview b.i. Events b.ii. Press Releases b.iii. Print Publication c. Retailing Overview
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Gabrielle ‘Coco’ Chanel Fashion Designer Gabrielle "Coco" Chanel (1883-1971) was born in Saumur‚ Southern France. She began by designing hats‚ first in Paris in 1908‚ and later in Deauville. Her fashion boutiques (one in Paris and one in Deauville) opened simultaneously in 1914. She opened an haute couture salon in Biarritz in 1916‚ and in 1920 moved to Paris in the present quarters on rue Cambon. Ready-to-wear fashions were not introduced until 1978‚ after Coco’s death. Chanel is a member of
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The Future of Fashion: A Business Perspective Contents Introduction Aim Objectives Methodology Secondary Research Conclusions Recommendations Bibliography Appendices Introduction In light of the difficult year head‚ a number of consumers have experienced the significant financial difficult. However‚ in China‚ derived from China GDP Growth Rate report‚ the Gross Domestic Product (GDP) in China expanded 9.1 percent in the
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leading countries when it comes to fashion! Milan & Rome are Italy’s main fashion capitals. In 2009 Milan was nominated the true fashion capital of the world! Fashion is almost a national passion! Think Italian fashion and the names Armani‚ Versace‚ Prada‚ Gucci‚ Dolce & Gabbana and Valentino come to mind. Women as well as men in Italy take their fashion very seriously. Both Italian women & men are known all over the world for their impeccable fashion sense! Being well groomed and having
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