market. Along with the globalization and technology development‚ consumers are easier to access to fashion. As a result‚ the customers are changing and the companies are evolving to deliver customers satisfaction. Zara‚ the most profitable brand of Spain clothing retail group Inditex‚ has leveraged its unique strategy to achieve success and will be expected to maintain a sustainable growth in the fashion industry. Zara’s core competencies can be divided into four areas: process development‚ distribution
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retirement.” American tourists became fascinated with the old continent’s culture. Women began incorporating certain fashion trends (e.g. a jersey dress) into their own wardrobes. Women’s formal gowns during the first half of the 1920’s were characterized by ornamentation. There were not only evening events‚ when the taste of luxury was noticeable. Women also wore their most exquisite dresses to the afternoon parties. Because of the choice of fabric (silk‚ velvet‚ gold lame etc.) and the amount
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“Know first who you are; and then adorn yourself accordingly” ~Epictetus Fashion is as essential as personality. It is for everyone willing to dress in a way that reflects their essence; their own style. No matter what‚ always trying to feel comfortable and satisfied with the clothes they wear that will show who they truly are. Finding individuality is really about getting to know yourself. It is about being connected with the very essence of who you are and‚ most important‚ be confident about
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sold at the store take only about two weeks. d. Brand equity which is valuable to consumers 2. Substitutes: MODERATE a. Buyer propensity to substitute is high with several competitors to choose from (H&M‚ Uniqlo‚ MANGO‚ and many other fast-fashion brands) b. Low buyer switching costs and easily substitutable where a customer can walk into its neighbouring store instead of Zara c. Zara has gained substantial customer loyalty which has more visits per year than its competitor‘s store d. Copying
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Dresses and Women’s Fashions of the Twentieth Century Abstract This paper describes some of the most popular women’s fashions of the Twentieth Century‚ from 1900 through 1999. Starting with the 1900-1910’s this paper goes decade by decade‚ exploring the details of the most iconic fashions‚ from the Gibson Girl to the designer fashions of the Nineties. Throughout the paper there will be comparisons of the different decades and their popular styles‚ as fashion can change a great
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Fashion as our lifestyle Выполнили: Бабиева Ольга‚ Научный руководитель: Телухова Наталия‚ Максимова Галина ученицы 8 «Б» класса Васильевна‚ МОУ гимназия учитель английского языка г. Артём 20010г Contents: Introduction 3 What is fashion like nowadays 4 Who dictates fashion…………………………………………………………………
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Scope of fashion forecasting “Forecasting provides a way for executives to expand their thinking about changes‚ through anticipating the future‚ and projecting the likely outcomes.” (Lavenback and Cleary 1981) Long term forecasting (over 2 years ahead) is used by executives for planning purposes. It is also used for marketing managers to position products in the marketplace in relationship to competition. (http://www.fibre2fashion.com/industry-article/free-fashion-industry-article/fashion-forecasting/fashion-forecasting5
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Introduction Hardly any industry today is as much changing as the fashion industry. New collections‚ new styles and trends emerge faster than ever before. Brands that are "in" today can be "out" tomorrow and vice versa. In addition‚ consumer behavior in the fashion industry changed significantly over the last two decades mixing and mingling fashion segments into individual styles that combine both high and low-end fashion items. In order to keep up with the pace of the industry‚ players have
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Fashion Design ♥ Job Description‚ Salaries‚ Benefits and Useful Links Fashion/clothing designers design clothes‚ accessories and shoes. Some design expensive one-off pieces. Others work in a team creating a whole range of mass-produced fashions‚ or specialise in particular areas such as sportswear. The responsibilities of a designer may include: producing concepts making sketches by hand or on the computer developing patterns overseeing production analysing trends in fabrics‚ colours and
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History of Fashion in the 1980s [pic] When we think of fashions from the 1980s‚ we would generally think of colorful‚ bright apparel and accessories of glam metal bands in those times. The clothing and accessories that we wear today do have a deep relation with the 1980’s fashion trends‚ as most of the current fashion comes from the clothing worn in those days. Let us take a look at what clothes‚ shoes‚ haircuts‚ and fashion accessories were being worn then. Men Hairstyles:
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