I. Executive Summary Zara produces of-the-moment fashion and has developed a very successful vertically integrated company which can design‚ manufacture‚ and distribute garments to retail stores in as little as three weeks. Zara ’s target market is comprised of urban‚ fashion-conscious consumers who shop frequently for the latest trends. Currently under debate is a proposed upgrade to the POS system throughout the Zara chain. With over 550 stores‚ this would be a huge undertaking for Inditex‚
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system to the new Microsoft OS without purchasing additional DOS terminals while the upgrade is in progress. I recommend we take the opportunity during the upgrade to add new functions and networking capabilities requested by store personnel to allow us to continue to cultivate our competitive edge though our rapid replenishment strategy in the fashion markets. Specified IT personnel will be appointed for Zara at La Coruna and new strict policies and procedures regarding technical advancement will
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ZARA: Fast Fashion Zara’s performance in the EU. Zara is the largest and most internationalized of Inditex (Industria de Diseno Textil) chain based on Spain. Zara had built up their business in the Spanish market by 1990‚ and started to expand their business into global market. At the same time‚ according to the case‚ they started to make major investments in manufacturing logistics and IT‚ including establishment of a just-in-time manufacturing system‚ a 130‚000-square-meter warehouse close
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Drew‚ Linda and Bailey‚ Sue and Shreeve‚ Alison (2002) Fashion Variations: Students Approaches to Learning in Fashion Design. In: Exploring effective curricula practices in art‚ design and communication in Higher Education: Proceedings for the 1st international centre for Learning and Teaching in Art and Design‚ Conference‚ 11-12 April‚ 2002‚ RIBA London. [Creative Arts and Design Clothing/Fashion Design Education Research and Study Skills in Education] Downloaded from: http://ualresearchonline.arts
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KAIZEN IN FASHION INDUSTRY [pic] -Different isn’t always better…but better is always different Kaizen plays an important role in any business industry. Be it any business the customer pays only for the value adding process. Therefore any other processing step which does not add value to the final product is an additional cost and must be eliminated. You may be following the latest
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In the late 1700’s and 1800’s the systematic importation of African slaves from their native continent across the Atlantic Ocean to the New World‚ also known as the Atlantic slave trade‚ took place. With the demand for rice‚ sugar‚ and tobacco growing higher‚ the demand for labor grew with it. There different forms of slavery and different treatment of slaves around the world. The biggest contrast in slavery was the slavery in North America and South America. The first Europeans to capture and sell
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Zara : IT for Fast Fashion Zara is a leading brand in the fashion retail industry. It is a vertically integrated retailer‚ a pioneer of the Just-In-Time Inventory system. It becomes important to define the critical success factors for this industry in the analysis presented through the following three questions: 1. How can you differentiate Zara’s use of IT? Technology investment should be targeted at the points in the value chain where the impact is most significant. If we look at the value
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The changing face of UK Fashion retailing market The clothing retail industry has been and is undergoing significant changes resulting from processes of globalisation‚ changes in consumer demand as well as changing corporate activities in terms of strategic marketing decisions. The UK clothing retail industry has experienced significant growth‚ which has focused attention on studies in the field with this sector being considered as the one of the most competitive markets in Europe. This is primarily
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PROBLEM STATEMENT Dana Wheeler‚ The Fashion Channel’s (TCF) senior vice president of marketing‚ must focus on TCF’s segmentation‚ branding‚ and positioning strategy. BACKGROUND TFC is a cable TV network specially devoted to the latest fashion broadcasted 24 hours per day‚ 7 days per week. TFC was successful and experienced constant revenue and profit growth above the industry average. TCF was one of the most common niche network‚ shared with 80 million U.S. households. A LT E R N AT I V E
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detail the various theories of globalisation followed by the brand with main focus on Theodore Levitt’s theory of globalisation and how this theory is relevant to the BULGARI brand. Also‚ we would look into the different new approaches to strategic fashion marketing that might be possibly implemented into the brand. This project is organised in six chapters spread across various topics right from the heritage of the brand to its expansion‚ diversification and other strategies. The first chapter
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