2012 2nd International Conference on Social Science and Humanity IPEDR vol.31 (2012) © (2012) IACSIT Press‚ Singapore Factors Affecting Consumer Preference of International Brands over Local Brands Zeenat Ismail1∗‚ Sarah Masood2 and Zainab Mehmood Tawab2 1 Department of Social Sciences‚ Institute of Business Administration – Karachi 2 Students of Institute of Business Administration – Karachi Abstract: This study was conducted in order to determine the consumer preferences of global
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Semester 1 & 2 – Common for all disciplines of B. Des Programme (Communication Design‚ Industrial Design‚ Fashion Communication and Fashion Design). Symbiosis Institute of Design‚ Pune Page 1 BACHELOR OF DESIGN (B. Des) – COURSE STRUCTURE Batch 2011-15 BACHELOR OF DESIGN (B. Des) in FASHION DESIGN Sem Code 050221301FD 050221302FD Courses Introduction to Fashion Studies Elements of Fashion & Illustration Design Methodology Pattern Making & Garment Construction – 1 Introduction to Photography
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80s Fashion! For many‚ the 1980s was a great time. The creation of MTV revolutionised fashion‚ the music industry and even how we watched TV. But for others‚ it was nothing but bad hair‚ worse clothing and music often had more to do with machines than talent. The clothes worn in the 80s depicted people who were trying to find themselves. They looked fro ways to express their creativity and individuality. Men wore heavy make-up and grew long hair; for example David Bowie or Boy George. Whilst
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Kids Fashion Week The article written by “The Daily Beast” Tom Sykes‚ focused on the effects of London’s “Kids Fashion Week”‚ on children. Sykes started with his own experience as a child. His mother happens to specialize in hand-made clothes‚ using materials like cotton‚ silk‚ and wool. She’s been doing so for over 50 years and does work for all ages‚ especially for young children. He talks about his experience posing for his mothers adverts in the “British Vogue”. He states that the
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Photo by Pablo Roversi for Pop magazine A/W 2008 Fashions Role in the Socialization of Gender Identity Word count: 925 By Uniqua Hardy PHOTO ANALYSIS: In this photograph by Pablo Roversi‚ the young girl’s outfit is constructed of garments‚ textures‚ accessories and colors that send out feminine messages. Soft pastel colors‚ pearls‚ butterflies‚ purple eyeshadow‚ a beautiful velvet hot pink bow backgrounded with satin are all undoubtedly considered feminine in our society and by surrounding
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Zara: IT for Fast Fashion Identification of issues: The case study‚ Zara: IT for Fast Fashion‚ focuses on the retail giant‚ Inditex‚ and how its largest retail chain‚ Zara‚ has been so successful with their business model of high fashion‚ product variation‚ low cost‚ speed‚ and flexibility. Several issues are identified in this case study. One glaring issue that is apparent relates to the fact that a long term Information Technology (IT) strategy does not exist. There is no formal
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Women’s fashion in the 1920’s there clothing developed closer with art and it was expressed in a simple elegant designs with careful selected fabrics and intelligent use of different colors. There was beautiful coordinated and accessorized outfits were a feature of 1920’s ladies fashions. Hats‚ shoes‚ stockings‚ handbags‚ dresses and jewelry they all came together to create a unique and elegant style that can only be appreciated when seen in the streets. Women’s fashions experienced dramatic changes
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RETAIL OPERATIONS Course Material for Master of Fashion Management Students. RETAIL OPERATIONS Definition of Retail Operations Retail Operations professionals manage retail establishments on a daily basis‚ and are responsible for maximizing store profits. The National Retail Federation (NRF) reports that retail operators may also manage human resources and loss prevention. The retail store is of prime importance to the retail origination‚ for two reasons. • The retail store is the primary
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Upmarket brands may have begun stalking mass consumers‚ but the trend labelled ‘massluxe’ (or ‘masstige’‚ take your pick) is more about chain stores smartening up. Gap‚ for instance‚ went one step further than H&M by naming Domenico De Sole‚ the former chief executive of Gucci group‚ to its board‚ and hiring designers who had previously worked with Marc Jacobs and Calvin Klein. To underline the change‚ a subsequent print advertising campaign starred Sex and the City’s Sarah Jessica Parker‚ a style
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Inditex’s relative operating economics? Its relative capital efficiency? Note that while the electronic version of Exhibit 6 automates some of the comparisons‚ you will probably want to dig further into them. Background: Inditex is an international fashion retailer that designed‚ manufactured and sold apparel‚ footwear‚ and accessories for women‚ men‚ and children through Zara and other five chains around the world. The six retailing chains were organized as separate business units within an overall
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